To succeed in the Singapore digital marketing realm, you need to master the art of harnessing the power of social media. Recent reports indicate that there are more than three million active social media users in the country. Connecting with this audience will help expand your clientele base as well as increase your popularity online.
Today, we will look at five simple ways of integrating social media on your website.
Ensure Social Media Buttons are Visible
The website visitors should be able to see the social media buttons on your site and click on them to follow your fan pages. Experts recommend displaying these buttons at the bottom, top, or along the side of the main homepage. It is also a good idea to strategically position the buttons in your navigation bar so that users can see them as they browse from one page to another.
Don’t feel obligated to link to all your social media channels, online link out to channels that are actively managed. If you prefer Facebook to Twitter, link to Facebook only. Otherwise, the followers will get a negative perspective of your brand if you rarely post content there or their messages go unanswered.
Provide Up-to-Date Buttons
Social media platforms are very dynamic, new features are introduced almost on a monthly basis. Based on this fact, if you added buttons one year ago, you are probably a mile behind your competitors. Research to know the current social media terminologies so that you don’t look outdated to potential clients.
Staying with the times does not, however, mean that you register in every new social media channel that pops up. Be tactful and only register in platforms that will add value to your business. Blindly forging into a platform that you do not clearly understand how it functions will result in wastage of time and other resources.
Share buttons will help spread the word about your products/services as well as your company in general. If you have an eCommerce site, placing share buttons along the product description will enable web visitors to share information with their friends on social media. This form of free advertising will help increase site conversion rate.
Make Use of Analytics
Virtually all the social media platforms have an analytics page that you can access to know the performance of your website over a given does not. Google Analytics is another great tool that you can use to get a clear perspective of the people who are clicking on your social media outbound links. With this information at hand, you will be able to come up with campaigns for specific audiences.
If the reports indicate that few web visitors take time to explore your social media page after clicking on the buttons, most likely the buttons are not located in a convenient location. Your decisions should be backed up with actual numbers.
Familiarize Yourself with Terms and Conditions
Every social media platform has a set of requirements that all users are required to abide by always. Familiarize yourself with these terms lest your page will be deleted from the database. For instance, if you intend to conduct a promotion campaign on Facebook, there are specific rules that you need to obey. Google+, for example, cannot be used to hold contests and a personal Facebook profile should not operate as a brand page.
Note that all these five tips apply to businesses in all the industries. Use them to take your business to the next level of success.