5 SEO Copywriting Best Practices You Should Be Using By Now

When it comes to SEO copywriting, you can’t afford to get lazy. In 2025, it’s not enough to just stuff keywords into a page and hope for the best. The game has changed, and to truly stand out, you need to master the art of blending high-quality content with strategic SEO practices. 

This article walks you through the best SEO copywriting practices to help your business rise above the noise and attract the right audience.Whether you’re looking to improve your site’s rankings or craft content that drives measurable results, understanding these key practices will ensure your copy is search engine-friendly and engaging to your readers. 

Ready to up your content game? Let’s dive in.

Key Takeaways

• SEO copywriting in 2025 requires balancing strategic keyword use with high-quality, user-focused content to achieve search rankings success.
• Mastering essential elements like keyword research, compelling headlines, structured content, credible linking, and strong calls to action is crucial for visibility and conversions.
• Prioritising keyword research, original content ideas, well-organised outlines, and continuous content refinement enhances ranking and reader engagement.
• Regular content updates and SEO performance monitoring ensure your articles stay competitive and aligned with evolving search algorithms.
• Targeting featured snippets can significantly boost your visibility by positioning your content at the top of Google’s search results.

What is SEO Copywriting?

Fun Fact: Over 90% of Singaporeans are regular internet users. Because of this, businesses must establish a robust online presence to remain competitive. One effective strategy to achieve this is through SEO copywriting. But what is SEO copywriting? ​​SEO copywriting creates content that appeals to readers and performs well in search engine results. It’s about striking the perfect balance between compelling writing and strategic keyword placement. 

SEO copywriting is essential if you want your content to be discovered by the right audience. Without it, even the best content will get lost in the internet’s noise.  

Why SEO Copywriting is Crucial for Your Business

In 2025, simply having content isn’t enough. Google’s algorithms are getting smarter, favouring content that provides users real value. SEO copywriting ensures your content ranks higher on search engines and resonates with your target audience. The more your content aligns with user intent, the better your chances of driving relevant traffic and conversions.

By mastering SEO copywriting, you’re investing in long-term visibility and relevance. When your business consistently ranks well for the right keywords, you build trust with search engines and your audience. And in a competitive environment like Singapore, trust is everything.

6 Elements of SEO Copywriting

1. Keyword Research and Optimisation. It all starts with understanding the keywords your target audience is searching for. But it’s not just about picking random terms – it’s about finding keywords that match the intent behind a search.
2. Compelling Headlines. Think of your headline as your first impression. A strong headline doesn’t just grab attention – it also incorporates your target keywords to help with SEO.
3. Optimised Content Structure. Having the right keywords is not enough. Your content must be structured to make navigation easy for users and search engines. 
4. High-Quality, Engaging Content. Content is king, but not just any content. Your content must be informative, sound, and well-written to rank well. Google values expertise, authoritativeness, and trustworthiness (E-E-A-T), so your copy must be factual, credible, and written by someone with authority on the subject matter.
5. Internal and External Links. Linking is an often-overlooked part of SEO copywriting. Internal links help search engines crawl your website, while external links to authoritative sources signal trustworthiness.
6. Call to Action (CTA). At the end of the day, SEO copywriting isn’t just about driving traffic – it’s about converting that traffic into customers. A well-crafted CTA encourages readers to take the next step, whether signing up for a newsletter, requesting a quote, or purchasing.
   

By combining these elements, your SEO copywriting will be better equipped to rank on search engines and engage your audience effectively. It’s about creating content that search engines and people find valuable – and in 2025, that sets the best businesses apart.

5 Best SEO Copywriting Practices That You Should Be Using 

Now that you understand the importance of SEO copywriting, it’s time to dive into the practical strategies you should implement to ensure your content stands out. In this section, we’ll explore the key tactics that top marketers and businesses are using to drive traffic, boost rankings, and convert visitors into customers. Let’s get straight into it.

1. Do Keyword Research

Before crafting your content, research how your target keyword performs in search engine results. Knowing what’s already ranking can help you identify what works, what’s missing, and where you can add value to outperform the competition. To be honest, not all content writers know how to do keyword research, particularly if they work with a large SEO team and they’re simply handed a keyword to use in their article. 

If you’re part of that consensus, here’s a summary of how I conduct keyword research for my articles:

• Choose a parent keyphrase with one to five words.
• Look at the search volume, even when using long-tail keywords.

Although long-tail keywords account for 70% of all searches, around 80% of search traffic converges on broader, shorter parent keyphrases.

In this example, let’s look for information on getting the term “Singapore digital marketing agency” to rank. 

The first thing you need to do is Google the term and check out the kind of information available on the first page. If you already use SEO tools for keyword research (like Ahrefs or Semrush), you can get a detailed analysis of the keyword you wish to use. Aside from search volume, you must also look at keyword difficulty for every keyword you wish to use. Focus on a mix of high-volume and low-competition keywords to optimise your chances of ranking.

2. Identify Content Ideas

Don’t settle for copying what’s already out there. Instead, focus on enhancing existing content by offering more profound insights, more detailed research, or a unique perspective that provides superior value to the reader. Once you’ve chosen your keywords, you can start brainstorming content ideas that your target audience wants to read. You can use UberSuggest’s Content Ideas tool or Answer the Public to help you.

Going back to our earlier keyword example, consider the different types of search intent behind your target keywords. For example, users might search for “Singapore digital marketing agency ” to find agency comparisons, reviews, or tips for choosing a provider.

Break down the search intent into categories:

Check what content already ranks for the “Singapore digital marketing agency” keyword. Identify gaps in the existing content and assess if you can offer more in-depth information, recent case studies, or industry-specific insights that others may have missed.

Using our example, some of the best topics to write about could be: 

• How Much Does a Digital Marketing Agency Cost in Singapore?
• How to Measure ROI From a Digital Marketing Agency?
• Top Trends in Digital Marketing in Singapore for 2025

Remember to note the high-performing content formats (e.g., guides, case studies, and comparisons).

3. Start With an Outline

Longform content works wonders for SEO, but only when it’s well-organised. Build a clear content structure with relevant headings and subheadings to make your content easy to navigate and engaging for search engines and readers. Identify the headings (H2s) and subheadings (H3s) that you’ll include in your article. These should be aligned with the structure of your article.

In our chosen topic, an example of an outline could be: 

• Introduction to Digital Marketing in Singapore
• Why Choose a Singapore Digital Marketing Agency?
  • Local Expertise
  • Understanding Singapore’s Digital Landscape
  • Tailored Solutions for Business
• Key Services Offered by Digital Marketing Agencies in Singapore
  • SEO
  • Social Media
  • Paid Ads
• How to Select the Best Singapore Digital Marketing Agency
• Case Studies or Success Stories from Singapore Agencies
  

Make sure that the content flows naturally from one section to the next, for instance, after explaining why you should choose a Singapore agency, discuss their services, how to choose the right agency, and real-life success stories or examples. You can start writing your article once you’ve set up the outline. But don’t write the article mindlessly without considering SEO. You must include your keyword throughout the article. 

Here’s where I strategically place my exact keywords:

• In the headline
• In the first 100 words of the article
• In one of the headers or subheaders (I prefer the H2)
• In the meta title
• In the meta description

But also, don’t overdo it by keyword stuffing. You should also remember that Google has set up its E-E-A-T guidelines to ensure readability. This means you should:

• Separate the text. 
• Avoid bulk paragraphs. 
• Break up text with visuals and examples. 
• Include internal and external links to authoritative sources or industry reports.

4. Refine, Revise, and Continuously Enhance Your Content

Once you’ve proofread your article, added photos, and optimised it for SEO, you can publish it. Submit the post’s URL to Google Search Console so it can be indexed. Then, promote it on social media or an email list. Here’s where it gets tricky, though: Don’t expect your first draft to be perfect. SEO copywriting is all about refinement. Monitor the results of the post in the next three months. You can do this through these tools:

Write, review, rewrite, and evolve your content to ensure it remains accurate, comprehensive, and aligned with user intent. Revisit the piece quarterly to update facts, statistics, and examples. Add new trends or recent case studies relevant to digital marketing in Singapore to keep the content fresh and authoritative.

Example: If a major algorithm update affects SEO practices in Singapore, add a paragraph explaining the changes.

If your post stops moving upward in three months, you can follow these tweaks: 

• Add a recent video near the top 
• Optimise for featured snippets by adding specific content
• Build backlinks that you can publish on other sites, like LinkedIn

You can also check to see if your PageSpeed score is high and your page loads on mobile within two to three seconds. If you see a high bounce rate on your site, it could indicate that it takes a while for your page to load, which turns off readers.  

5. Aim for the Featured Snippet

Image Credit: Mangools

Earning a featured snippet can be a game-changer for your SEO strategy. It puts your brand in the coveted “Position 0” at the top of Google’s search results — even above the first organic link. For a keyword like “Singapore digital marketing agency”, securing the featured snippet means immediately capturing attention, authority, and significantly more clicks. And of course, that’s the reason behind some websites’ whopping 850% increase in clickthrough rate (CTR). 

But how exactly can you nail that much-coveted spot? It’s a no-brainer. You simply need to understand the type of snippet Google wants explicitly. Once you’ve identified that, you can create text specifically for that snippet. 

With our topic example, we must determine whether Google is looking for a list of agencies, expert advice, or service comparisons. The best bet is to craft content that concisely and directly answers that query, like:

 “A Singapore digital marketing agency helps businesses grow their online presence through SEO, paid ads, and social media marketing services.”

Including a short list, table, or paragraph summarising the key points at the top or middle of your article is also advisable. When writing your text specifically for a snippet, you can follow these tips:

• Keep your target answer between 40–50 words (250–300 characters). This increases the chances that Google will pick it up for a snippet.
• Use “Singapore digital marketing agency” naturally within the answer. Avoid keyword stuffing. Your phrasing should feel authentic and helpful to human readers first, not just search engines.
• Suppose you’re explaining services or comparing agencies—present information in a table or bulleted list. Structured data makes Google’s algorithm more manageable when extracting featured snippet content.
• Add an FAQ schema or a How-To schema to your page where possible. This structured data boosts your content’s chances of being selected for featured snippets.
• Ensure your page loads quickly, looks good on mobile, and engages users. High engagement (low bounce rates, longer time on page) signals to Google that your content is valuable enough for featured positioning (source).
  

Featured snippets often rotate between competing pages. Regularly refresh your article with updated information, examples, or improved formatting to maintain and reclaim your spot when necessary.

How to Dominate SEO Copywriting to Get Better Results

Image Credit: I Love Creatives

Mastering SEO copywriting is not just about inserting keywords—it’s about crafting meaningful, engaging content that your audience and search engines love. When you focus on delivering value, structuring your content strategically, and continuously optimising based on performance data, you set your brand up for sustainable digital success.

Partnering an SEO expert agency can make all the difference if you want to dominate SEO copywriting and maximise your online visibility truly. At MediaOne, we bring years of proven experience, cutting-edge strategies, and a results-driven approach to every campaign. 

Our SEO specialists and professional copywriters are ready to help you achieve better results through tailored, high-impact content strategies. Contact MediaOne today for experienced digital marketing services that help you unlock the full potential of SEO copywriting and grow your business faster.

Frequently Asked Questions

How does SEO copywriting differ from traditional copywriting?

SEO copywriting integrates targeted keywords and optimises content structure to enhance search engine visibility, while traditional copywriting focuses primarily on persuasive language to drive conversions. The former aims to attract organic traffic by aligning with search engine algorithms, whereas the latter centres on compelling messaging without necessarily considering search rankings.

What is the role of meta descriptions in SEO copywriting?

Meta descriptions briefly summarise a webpage’s content in search engine results. While they don’t directly influence rankings, well-crafted meta descriptions can improve click-through rates by enticing users to visit your site.​

How important is keyword density in SEO copywriting?

Keyword density refers to the frequency with which a keyword appears in content. While it’s essential to include relevant keywords, overusing them (known as keyword stuffing) can harm readability and SEO performance. Focus on the natural integration of keywords to maintain content quality.​

Can SEO copywriting improve user engagement on my website?

Yes, effective SEO copywriting enhances user engagement by providing valuable, relevant, and easily digestible content. Addressing user intent and incorporating clear calls-to-action encourages visitors to spend more time on your site and take desired actions.​

How does SEO copywriting contribute to long-term business growth?

By consistently producing optimised content that ranks well in search engines, SEO copywriting increases organic traffic and brand visibility. Over time, this leads to higher customer acquisition rates and establishes your business as an authority in your industry.