It’s no surprise that we’re entering a mobile-first era. No matter where you go, you’ll always notice people attached to their mobile phones and tablets. And it doesn’t look like things are going to change any time soon. This means that having a responsive web design is not an option, it’s a must.
Don’t Be Unresponsive to Responsive Web Design
It’s been long predicted that mobile devices would eventually take over web browsing. Not only that, but that Google and other major search engines would start to index websites based on the mobile version of the sites. However, now that these predictions have officially come true, it seems that there are still many Singapore businesses who are slow to adapt to this change. Despite Google officially announcing it’s mobile-first indexing, many companies are still dragging their feet when it comes to adopting a responsive design.
In fact, according to research, at least 60% of businesses are still operating with a design that is unresponsive. And when you think about the fact that Google favours sites that take mobile user experience into account, this number is pretty alarming. If you’re a Singapore business owner and are not quite sure in what ways a responsive design can affect how well-optimised your site is, then take a look at the following list.
1. Responsiveness Improves Usability
‘Time on page’ is a huge ranking factor on Google. The longer visitors remain on your page, the more value this search engine will give to your site. And one of the most important tips for keeping people on your site longer is to make sure that your website is as easy to navigate as possible. The benefit of using a responsive design is that it makes your website easier to read and simple to use. This inevitably leads to better usability scores, repeat visitors, and higher conversion rates.
2. Responsiveness Increases Page Speed
Google also places a significant amount of importance on the speed of your website. On average, your visitors will expect your page to load in less than 2-3 seconds. If it takes longer than this, they typically leave the site. If you would like to ensure that your website loads quickly, then you need to make sure that are fully optimised. The benefit of using a responsive design is that they tend to load faster. This is especially the case when it comes to mobile and smart devices. And this ensures a great user experience and can lead to a significant boost in your ranking.
3. Responsiveness Decreases Bounce Rate
Another important ranking factor is your bounce rate. This is the ratio that shows how many people leave your website or hit the back button upon viewing one page. Google wants to know at which points people enter your site and at what points that leave. And when your website has a high bounce rate, Google assumes that you don’t offer the users what they need and that your content is not relevant. This can have a big impact on your rankings.
The bounce rate is connected to your time on site and it is often hugely affected by your page loading time. The benefit of working with a responsive design is that it takes care of both of these factors. Sure, you need to provide content that people can relate to, but ultimately, your design is going to play a big role in how quickly people exit your site.
4. Responsiveness Leads to Less Duplicate Content
There is no doubt about it, Google’s algorithm is extremely intelligent. It has the ability to figure out just how relevant your content is to your target audience as well as the quality of the content you offer. However, this does not mean that Google does not need your help. There are still a few things that you have to communicate to the search engines. This is especially the case if your mobile site is separate from your regular website. Google needs to know which content is the most important. More specifically, you need to ensure that Google does not penalise you for duplicate content.
You see, the problem with separating your site into two different URLs is that it makes it more difficult to manage. And that’s because the mobile and desktop versions of your website will share the same content. If Google doesn’t know which content to index, then it could easily lead to a drop in your rankings.
The best thing about working with a responsive design is that you don’t have to worry about these particular issues. A responsive design allows all of your content to remain under one URL. No matter what type of device they are using to view your content, they will always be able to view it properly so there is no need to separate your website versions.
5. Responsiveness Results In More Social Sharing
Whenever you create a website, one of your main objectives should be to get people to share your content. The more shares and backlinks that are connected to your website, the more Google trusts you. And the more Google trusts you, the higher your ranking in the search engine.
One of the best ways to get people to share your content is to make it easy for them to share it. They should not have to guess where your social share buttons are. They should be displayed prominently and the buttons should work effortlessly. It can be next to impossible to convince people to share when your website is designed poorly.
This is where a great responsive design can really work to your advantage. A responsive web design is developed to ensure that social sharing is easy for–specifically in the case of mobile users. This can help you to expand your reach and create greater brand awareness.
Keeping Mobile Users in Mind
Creating a responsive design for mobile devices takes a significant amount of planning. Your design needs to very thoughtful. So before you even you start, create a mind map of your SEO strategy. You need to know exactly what your goals and objectives are for your website. This will help you to create a strong foundation for your site and give you a better idea of what your responsive design should achieve. You will be able to better communicate your message.
It’s easy to assume that a responsive website design is simply something that is nice to have. However, when you take the time to consider Google’s main priority, which is to deliver useful information to users quickly and wherever they need it, then it becomes clear that a responsive design is a must. Singapore business owners should consider how a responsive design can help their overall SEO strategy.