5 Marketing Tips ALL Singapore Companies Must Know

marketing tips for singapore companies

According to recent studies, 96% of Singapore’s internet users have access to at least one or more social media accounts. Also, because of these huge numbers, marketing professionals all over Singapore are developing innovative digital marketing campaigns to broaden their target audiences. With that being said, just like the rest of the world, more and more companies in Singapore are relying on digital marketing to establish their presence in a competitive marketplace. So, for those of you who are interested in building a successful marketing campaign on a small conservative budget, here are 5 tried and proven strategies that you may want to incorporate into your marketing strategies and techniques right away.

Identify the Best Target Audience for Start-ups

When a new company incorporates their business in Singapore, they will be faced with a number of different challenging experiences. One, in particular, is identifying the right target audience so that it can growing organically. In fact, one of the most common mistakes of any start-up company is setting their sights on an audience that’s too wide to accomplish their short-term goals. To avoid these problems and issues, it is important to note that start-up companies should develop a plan from the onset that will allow them to build an audience gradually. For instance, a start-up venture’s market plan may include segmenting the target audience into specific markets first. Once these markets have become regular customers, the next step in this type of plan is to deploy a widespread campaign that gains more momentum as the company grows.

Focus on Building a Solid Social Media Presence

One of the most exciting parts of creating an innovative marketing campaign today is building a solid social media presence. Before getting started, however, it is important that everyone knows how social media networks works and the dominant cultures that exist behind them. For instance, though many marketing specialists may see these networks as an opportunity to grow their sales and increase profits, these groups can easily identify opportunists that enter their groups for gain instead of adding real value to the community. So, prior to engaging in these activities, the company’s marketing team must be able to create a strategic and well thought out plan they can deploy anytime.

With that being said, in order to be successful in any social media network area, one of the first things that any individual or organization should do is to learn their target audience very well. Once this goal and objective have been achieved, a word of mouth campaign is easier to launch and administer. For instance, if you are using social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram, you can begin by posting good and valuable relevant content in the form of videos, notes, infographics and anything other media that will capture that target audiences’ attention. Also, with the right message and the right timing, the marketing message that you relay can easily go viral in a few minutes and even less.

Give Free Stuff for Incentives

Generating a buzz for a Singapore incorporated firm is not always as simple as some people may think. However, if you know what the community likes and prefers, you can use it as an opportunity to get them to share with others. In some cases, the professionals in the industry will refer to this type of marketing strategy as harnessing the full power of the social media. For instance, once you have created the message that you want to relay to your local Singapore audience, you can get their help by providing them with incentives to pass the word on. These incentives can be given away in the form of digital coupons, vouchers, perks, and even cash prizes. Further, when these campaigns are implemented correctly, the company will not only have an opportunity to build their brand but also introduce new products and services into the mainstream.

Public Events and Community Activity Involvement Initiatives

It is not uncommon for a new Singapore incorporated firm to start their business with low budget allocations for their marketing campaigns. Unlike the older well-established corporations, the small businesses usually do not have the finances to launch a massive campaign in their local communities. However, because there is more than one way to reach within the community to communicate a message, many of the smaller successful companies have already learned how to get involved in their local public events and community activities. For instance, for more visibility, the company’s management team may take on prominent or key leadership roles or they may decide to sponsor activities that’s highly publicized. In fact, this is an excellent way to establish the business’ presence in a very short amount of time. Also, aside from TV commercial sponsorships that mention your companies name to a bigger audience, you may also engage in online social media discussions that promote community activities within your local area.

Employ Professional SEO Specialists

Another key to running a successful marketing campaign for both new and well-established businesses is to hire professionals in the SEO industry to develop and implement your digital marketing strategies on a wide scale. Since Google and other major search engines are well known for making changes all of the time, your business will need to keep up-to-date with changes that will affect your business’ presence and the site’s ranking. For instance, when Google changes the guidelines and rules for optimizing a website, your site may be at risks of falling from a top spot in the search engines. When this happens, you may lose the visibility that is needed to keep large numbers of visitors coming to your site. To avoid these issues of concern, the professionals that you hire can revise and update your strategies as needed. Also, if your marketing team sees where you can make more money by adding Google ads on your site, they can assist in choosing the best online ads for the local Singapore business that you are running.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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