5 Effective Email Marketing Techniques to Boost Your Sales

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Email marketing has altered the marketing landscape. You won’t be able to send out a mass mailing and wait to see whether anyone responds anymore. 

Personalized emails that give recipients the impression that you have taken the time to understand their needs now make it possible to interact with prospective consumers.

Check out these five strategies if you want to step up your email marketing. This can help take your game to the next level.

You need to be able to communicate with your consumers and potential customers in order to run a successful business. Look at these five efficient email marketing strategies if you want to expand your company. These can be quite helpful.

1. Build Trust

Build-Trust-Email-Marketing

Customers will only be as loyal as you allow them to be, according to John J. Donato, who writes in his eBook The Art of Social Media Marketing.

In other words, you can’t be sure how much you can trust a consumer if you don’t know how they feel about you or your business. Build your brand and rely on it when you want to close a deal because it is what sets you apart from the competition in the market.

Start by being open and sincere about the efforts you make to engage your audience. Consumers want to buy from companies they can trust, so make sure they know they can trust you.

You’ll inspire a lot of confidence in your audience by presenting yourself as an honest company that is willing to share and be transparent about your methods.

The buyer’s journey is a phrase frequently used in B2B organizations to describe the process a buyer takes to become a customer. Yet after the deal is made, things might become a little more complicated.

When a purchase is made, the customer typically has little to no motivation to continue engaging with the brand.

That gives your brand a lot of chances to lose a customer. Establishing trust is a key component of successful email marketing.

Gaining a customer’s trust increases the likelihood that they will purchase the company’s goods or services in the future.

Because you never know when your audience might need your product or service and you might be the one they turn to, it’s crucial to earn their trust. Because they believe they can trust you in these circumstances, you can expect that they’ll be more likely to purchase what you’re offering.

Building trust with your audience is necessary if you want to see an increase in the results of your email marketing.

Giving them a reason to keep in touch with you is one approach to achieving this. Offering consumers a discount or gift in exchange for their contact information is one of the simplest and most successful ways to accomplish this.

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Another fantastic approach to accomplish this is by letting them know that you respect their input and constantly checking in to see how they’re doing.

You can enquire about their opinions on your goods or services and obtain their advice on how to proceed. For instance, you might inquire about the marketing strategies they will employ to advertise your good or service.

The goal is to win over your audience’s trust so they will feel confident enough to share critical information with you about their needs and desires.

Once you’ve gained their trust, you may utilize the email to provide them with worthwhile information that could influence their purchasing decisions.

2. Personalised Emails

Personalised-Emails-Email-Marketing

Making emails personal is the cardinal rule of email marketing.

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Even if you’re blasting out hundreds of emails a day, every one of them should still feel distinct and personalised to the person on the other end.

An email will be more effective if you can make it more unique to the recipient.

In the first email of your campaign, keep things lighthearted and entertaining. To start a conversation, utilise a humorous meme or a customised cartoon. After that, you can start the email’s body with a customised message.

Make sure the catch phrase you choose is memorable and simple to type.

Given the constant barrage of emails that people get today, this is more crucial than ever. With a catch phrase or memorable phrase, you may hold their interest and spark their interest long enough to entice them to read the rest of your email marketing.

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You have the chance to either turn visitors to your website into customers or lose them as potential customers. You must ensure that they have a positive experience and sense that you are paying attention to their requirements in order to do this.

The consumer will feel as though they are interacting with a real person who is attending to their issues if the experience is personalised.

Companies that receive customised emails believe that the sender genuinely cares about their issues and wants to assist them. You have a few options for how to accomplish this:

  • The user can be specifically questioned first. For instance, if a customer comes on your website to buy a birthday gift and you are aware of their spending limit, you can ask them what size they would like and whether they would like something plain or something with a customised message. By asking the user questions like these, you may get to know them better and assist them choose the best product for their needs.
  • Second, you may utilise the email to give the user pertinent details about the good or service they are looking at. For instance, if they’ve landed on a page regarding mobile phones but are unfamiliar with the field and don’t know much about mobile phones, you can advise them on the characteristics to look for in a phone and the range of prices they should anticipate to pay. By including this kind of information, you demonstrate to the user that you value their input and are giving them the information they require.
  • Lastly, the email can also be used to arrange a meeting with the client so you can follow up on their visit. You’re providing them the chance to revisit the brand they are already familiar with by getting in touch with them following their visit. This is crucial because, as was already mentioned, customers who are already familiar with your brand are far more likely to recall you and make a purchase from you than they are of a brand they have never heard of.

Building trust will be lot simpler if you take the time to get to know your customers.

This is so that you can forge particular ties with them. These interactions sometimes even develop into friendships.

This is crucial since, as was already mentioned, clients who experience a valued connection are far more inclined to promote your business and be receptive to your messages.

3. Measure Your Email Marketing Success

Measure-Your-Email-Marketing-Success

It’s crucial to be able to gauge the success of your efforts in a world where digital marketing is becoming more and more significant.

The truth is that many companies lack the time to carefully review each email they send to determine how many leads they are receiving.

Here’s where tracking the effectiveness of your email marketing becomes important.

Once you’ve established a content strategy and started sending out your weekly emails, you can evaluate the effectiveness of this business approach for yourself by looking back at the number of leads you’ve generated.

In a world where digital marketing is taking on increasing importance, it’s critical to be able to evaluate the efficacy of your efforts.

The fact is that a lot of businesses don’t have the time to thoroughly evaluate each email they send in order to figure out how many leads they are getting.

Here is when it becomes crucial to monitor the success of your email mark

You can assess whether this is a successful business strategy for you once you’ve put a content strategy in place and begun sending out your weekly emails by looking back at how many leads you’ve received.

4. Adapt

Adapt-Email-MarketingThere are always changes in the field of digital marketing today. The world around us is constantly changing, whether it be in terms of how customers connect with brands online or the channels that companies use to communicate.

To continue delivering successful outcomes, you as a marketer will need to stay current with all of this development. You’ll need to find ways to modify and alter your technique as necessary if you want to do this.

While having a strategy and strictly adhering to it are important, it’s equally crucial to be adaptable and make modifications as necessary.

You could need to change your approach, retarget a different audience, or modify your plan to better fit the times we live in, depending on your current circumstances.

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In life, certainty is always a good thing. Although you should be confident in your work, you should also not be afraid to alter your strategy when necessary.

Effective marketing can only be provided by being open to new concepts and taking lessons from past blunders. You’ll be able to keep giving your audience value and uphold strong brand recognition if you’re flexible.

5. Email Marketing Split Testing & Multi-Channels

Email-Marketing-Split-Testing-&-Multi-ChannelsYou must test out many iterations of your emails to discover which one performs best if you want to be sure that you’re reaching the proper audience. Multi-channel campaigns and split testing can help with this.

Consider that you’ve chosen to test a new approach and are trying to determine which email marketing plan will be the most successful.

To begin, you can send one version to a portion of your email list and another to the rest. The findings can then be compiled and compared.

Even though you may believe that your email list is quite trustworthy and was built using accurate information, nothing in marketing can ever be completely guaranteed.

Your email marketing platform will undoubtedly frequently test new features and algorithms to determine which ones will work best for your company.

The method of marketing analytics must include testing. You can’t use your consumers as test subjects and rely on the email marketing platform you’re employing to act in the way you desire.

Because of this, you ought to experiment with new features and tactics without endangering the confidence of your clients.

There is always the possibility of making a mistake and then having to apologise. Never presume that your platform will act in a particular way. Test repeatedly and then some.

You might want to experiment with a fresh channel while you’re testing out various iterations of your email.

You may accomplish this by simply adding a separate tag, such as “click here to view a brief video about…” for the video version and “click here to read an outstanding blog post about…” for the blog post version. It’s wonderful since it allows you to conduct A/B testing across several channels without considerably putting more strain on your servers.

Multi-channel split testing is another name for this practice. With this technique, you may test out various iterations of a single email to determine which one performs the best on various platforms.

Also, you shouldn’t restrict yourself to a single channel.  If one method of reaching your audience doesn’t perform well across different platforms, you can use the other methods to get the job done.

In Sum

Eventually, we return back to the primary goal of this article: improving your sales.

As with any other form of marketing, success depends on your ability to constantly evaluate your efforts and start over. You must assess what worked and what didn’t from the beginning in order to accomplish this.

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Your plan will vary and develop as you get more knowledge about your audience and what appeals to them, just like any other marketing technique.

You might decide to retarget old consumers with discounts or freebies depending on your current circumstances. You could wish to enquire about their needs or experiences with your product or service.

Everything will depend on what you discovered from your prior marketing initiatives. By occasionally examining your approach and measuring the results of your existing strategy, you’ll be able to evaluate if you need to make changes or remain on the route you’ve selected.

This is a crucial stage in successfully running and expanding your firm.

You will need to put in the effort if you want to be successful with email marketing.

The key to developing a successful email marketing plan is to test a variety of approaches, identify the most effective ones, and then apply them to increase website traffic.

While there may be a number of simple and basic ways to get started, it can be difficult to determine which approach will work best for your company.

Following that, you can implement a coordinated plan and use it to interact with your audience. Always keep it brief and nice.

 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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