4 Web Traffic Metrics to Keep Your Eyes On Always

Websites with a responsive design help convey information about the business to prospective customers in a fast and convenient way.

However, once the web design and development team is through with the creation process and the website goes live, there are four web traffic metrics that you need to keep your eyes on always to continue profiting. Let us look at these four metrics for a moment and the impact they have on your brand.

Traffic Sources

Knowing the amount of traffic that your website gets per month is not enough to help you make the right decisions for your business. You need to go an extra mile and look at the specific sources of the traffic. This information will help you to identify traffic patterns and later on help you to know the specific things that you need to do to promote your business.

For example, if most of your web visitors come from social media platforms and your email marketing efforts, focus more on these areas. On the other hand, if you are receiving little traffic from search engines, redesign your SEO strategy and consider investing in a PPC campaign.

Returning vs. New Web Visitors

One of the primary goals of any digital marketer in Singapore is to create a website that will attract a massive number of visitors. Apart from knowing the traffic figures, you need to go an extra mile and determine the rate of new and returning visitors. The latter have a high chance of purchasing your products than the new visitors. Reports indicate that it approximately five times more expensive to get a new customer than to retain an existing one.

Average Time Spent on the Site

As the subheading suggests, this refers to the amount of time that visitors spend on your site. Although this is a complex metric, it will be instrumental in helping you make confident decisions. The longer they spend on your site, the better since you will have multiple opportunities to pitch your products to them.  

Exit Rate vs. Bounce Rate

First, you need to understand the difference between exit and bounce rate. Bounce rate refers to how many visitors came to your site and left before taking any action. Exit rate, on the other hand, refers to how many visitors left your site after accessing a particular page.

A high bounce rate means that certain tweaks need to be done on the site pages to engage with the visitors better. Also note, that a high exit or bounce rate on the contact page means that the visitors probably found the information they were looking for or contacted your support team.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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