A properly designed and maintained blog will boost your business website traffic if you write high-value blogs and include SEO friendly keywords in the copies. The blog will also act as a valuable and open communication channel that you can use to interact with clients directly. Through the comment section, you will get insights on what the customers want as well as ideas for your future blog articles.
Today, we look at four ways of boosting your business blog without breaking the bank.
Leverage Modern Content Tools
Low-quality content will hurt your SEO rankings as well as discourage regular readers from accessing your blog. Based on this fact, it is recommended to make sure that every article you write is top-notch before publishing it on the blog. The process of analysing content is not easy especially if you are producing hundreds of articles per month. Thankfully, there are tools that you can use to check your articles before publishing for issues such as grammar and spelling errors.
Make sure you Use High-Value Keywords
There are tools that you can use to find keywords that are in line with your business and the content you plan to create. Use these keywords in your articles to ensure that they are displayed on SERPs. Experts recommend focusing on 1-2 keywords per blog to avoid being penalised for keyword stuffing. Google Keyword Tool is one of the free tools that you can use for this purpose.
Once the blog gains traction online, you can go ahead and purchase a premium tools such as Keyword Finder for more accurate and detailed analysis of your target keywords.
Also, the keywords need to be strategically placed in the articles for them to be effective in helping your site scale up. There are three places where you should include the keywords namely:
- Title – Try to make it as compelling as possible and incorporate one keyword
- Include keywords in some of the subheadings
- Include keywords severally in the central body text
Ensure the Content is Mobile Friendly
Most likely, your target audience uses mobile devices to look for information online. Therefore, it is important to make sure that your blog is mobile optimised to make easy for the readers to view and read the articles you post on the blog. Note that the chances of someone coming back to your site after being unable to access it on a mobile phone are low.
Provide Contact Details
Make it easy for the people who land on your blog from search engines to get in touch with you by providing contact information. Provide your phone number, email address, and a contact form that they can use to submit their query as well as their contact information,
Dedicate time and resources to improving your business blog to catapult your brand to the next level of success. Also, keep tabs on new search engine algorithm and blog writing practices to stay ahead of the competition.