It’s the dream of every business owner to increase his customers and sales to the top. Some brands will employ salespeople who stay on the hangouts to chat with anyone who visits their sites. Others have decided to practice door to door advertising. But is this fan at all costs? We can agree that this is the most boring way of finding customers for your company. Why consider such a method when there are simple ways such as blogging? You don’t have to make any movements or make calls to strangers to earn more customers. If you’re wondering how, then you have come to the right page.
A properly designed and maintained blog will boost your business website traffic if you write high-value blogs and include SEO friendly keywords in the copies. The blog will also act as a valuable and open communication channel that you can use to interact with clients directly. Through the comment section, you will get insights on what the customers want as well as ideas for your future blog articles.
In this article, we discuss different ways through which you can boost your sales through blogging and without incurring much.
For you to attract more customers, you need a better ranking on the search engine result pages. Such is possible if you publish new and fresh content regularly. The more you update your website content, the more it’s likely to earn a better ranking. In marketing, your product nature will keep on changing, and this is why you have to make changes to your product regularly.
The main idea is to heighten your sales. Such will be challenging to accomplish if it’s hard for your target audience to find you in the search engines. And this is what blogging is all about, that is, making your website visible to the public.
A study by HubSpot shows that, if a company posts more than 16 blogs a month, it receives 3.5 as much traffic as a website that posts up to 4 blogs a month. Also, publishing more than 16 blogs a month earns 4.5 times as much leads as a company that posts up to 4 blogs a month. It means that blogging is a must to incorporate in your business’s marketing strategy.
Leverage Modern Content Tools
Low-quality content will hurt your SEO rankings as well as discourage regular readers from accessing your blog. Based on this fact, it is recommended to make sure that every article you write is top-notch before publishing it on the blog. The process of analysing content is not easy especially if you are producing hundreds of articles per month. Thankfully, there are tools that you can use to check your articles before publishing for issues such as grammar and spelling errors.
Make sure you Use High-Value Keywords
There are tools that you can use to find keywords that are in line with your business and the content you plan to create. Use these keywords in your articles to ensure that they are displayed on SERPs. Experts recommend focusing on 1-2 keywords per blog to avoid being penalised for keyword stuffing. Google Keyword Tool is one of the free tools that you can use for this purpose.
Once the blog gains traction online, you can go ahead and purchase a premium tools such as Keyword Finder for more accurate and detailed analysis of your target keywords.
Also, the keywords need to be strategically placed in the articles for them to be effective in helping your site scale up. There are three places where you should include the keywords namely:
- Title – Try to make it as compelling as possible and incorporate one keyword
- Include keywords in some of the subheadings
- Include keywords severally in the central body text
Using Keywords in a Natural Manner
Through blogging, you get a chance to insert relevant keywords that your target audience will search for while in the search engines. And this is what we call search engine optimization. All you have to do is search for keywords that you would love to rank and include them in the blog in a natural manner. Make sure to include it in links and the alt tag images. You can learn more about how to choose relevant keywords using online tools.
Avoid Keyword Stuffing
Keyword stuffing is when you include the phrases in an excess way. In this way, your article appears as if it’s spam. As a result, the blog will not reach its target intentions for two reasons. One, your visitors won’t be able to read or engage with your post in a perfect way. Second, keyword stuffing will only earn you a low ranking of your content. As a result, it’ll be difficult for the target audience to find you.
Write Blogs on Topics that are Helpful to your Audience
When you write a blog for your business, you should consider a topic that is helpful to the target audience. The best way to come up with a good theme is to discuss questions that you receive for your business. Take an example if your company offers hospitality services. Customers may come to you for the recommendation of the best restaurants at their destination. About this, you can write a blog on the top X restaurants at your Y destination.
When you blog on educational, helpful and solution based topics, you improve users experience in your website. And this creates customers trust and therefore resulting in a better ranking. You should consider issues that are of interest to your target audience and avoid making it all about you. Research keywords revolving around your area of expertise, and see what customers seek. Then, base your argument on these phrases. Some of the tools you can use under this case include Moz, SEMrush, and Soolve.
Generate a Title that is Attention Grabbing
Your title is the key element to whether your target audience will click on your page or not. It works as the email subject line. Your blog title should give readers a clue on what they’ll find on clicking on your blog. Your blog title should be attractive with a lot of fun within its construction. If you can’t see the enjoyment in your blog title, you should not expect the readers to find anything interesting as well.
The Use of Videos and Images
If you never knew, adding some images into your blog helps its ranking in the search engines. And did we mention earlier that you should include keywords in your image alt tags? Of course, we said so, and these are the images we are referring. When you add pictures and videos in your blogs, they make it long, and such blogs have a better ranking. Away from improved ranking, images will improve on user experience with your website. A study by Jacob Nielsen shows that website page visitors spend more than 10% of their time in looking at these visual images than they do in reading the text. Therefore, by including pictures in your blog, you increase its value. It helps readers to understand the content better and leads to more leads.
Ensure the Content is Mobile Friendly
Most likely, your target audience uses mobile devices to look for information online. Therefore, it is important to make sure that your blog is mobile optimised to make easy for the readers to view and read the articles you post on the blog. Note that the chances of someone coming back to your site after being unable to access it on a mobile phone are low.
Incorporate Links in Your Blog
An excellent blog should incorporate internal and external links in the writings. An internal link will take the reader to another page that contains the same domain. It can be another blog post, product page or a service page. On the other hand, the external link takes the reader to page on an outside source. Including internal links in your content improves on;
- Website navigation,
- Distributing your page authority as well as ranking power, and
- Do support the hierarchy and architecture of your website.
On the other hand, external links help to establish a strong relationship with other pages, as well as extend your reach. Take an example if another company realizes that you hyperlink their content in your blogs, they’re more likely to offer a partnership and share some of your blogs in return. It’s also a perfect way to establish brand trust as customers get a chance to learn more about a topic of interest.
Promotion through Social Media
To make sure that users can easily find your blog, you should consider social media platforms. In these ways, users can also share it with friends, and this extends your reach. Use this link, https://www.impulsecreative.com/blog/how-to-create-content-that-will-grab-your-audiences-attention to learn more about how you can make your content sharable by users.
The more your blog gets exposed, the more leads you’re likely to make and therefore more potential customers. Make sure to make your blog optimized, be consistent, make it helpful, include visuals and use social media promotions. And this way, you’ll see your business sales to the roof through blogging.
Provide Contact Details
Make it easy for the people who land on your blog from search engines to get in touch with you by providing contact information. Provide your phone number, email address, and a contact form that they can use to submit their query as well as their contact information.
Finalize with a CTA
So far we see that blogging is ideal for SEO and will bring to your website a lot of typical audiences. But how do you make them customers? For you to complete on this, you need to include a call to action or CTA at the end. It instructs the audience to take action willingly as it offers an insight into the audience’s point of pain. The CTA depends on the buyer’s journey and includes downloadable eBooks, case studies or white papers as well as consultations. A good CTA should take the reader to a page from which you can collect all personal details. With such information, you can nature the leads until they turn into customers.
Dedicate time and resources to improving your business blog to catapult your brand to the next level of success. Also, keep tabs on new search engine algorithm and blog writing practices to stay ahead of the competition.