4 Ways IT Can Drive Digital Innovation in Your Company

IT Digital Innovation

IT can drive Digital Innovation in your company in many ways. The fourth industrial revolution is beckoning, and you need to position your company for the expected changes in the market. Most company operations are dependent on datafication, digital labor, and hyper-connectivity. Five years ago, IT seemed to have hit a plateau, but digital evolution has helped boost the industry by providing new and exciting ways of interacting and streamlining operations.

Here are four ways IT can drive digital innovation in your company.

Manage Big Data

Big data allows companies to uncover customers’ behaviors, market trends, and associations that can help them scale up their operations and achieve the set goals and objectives. Concisely, this data gives Singapore digital marketers a clear perspective of the industry as well as how prospects engage with the business online.

A recent study estimated that by 2020, 1.7 megabytes of new information would be processed per second for every human being on the planet. The sheer volume will be a major challenge and will prompt companies to develop new analytical tools that can process the data on an hourly basis. The leaders in Singapore digital market continue to succeed because they know the type of content that they should collect as well as how to use it to give their brands an added advantage in the market. Proper management of the data will help your Singapore digital marketing team to come up with robust marketing strategies.

Establish Collaborations

66% of technology management executives and 70% of marketers are the idea that marketing technology plans will become more relevant if developed by both companies CMO and CIO. This symbiotic relationship will help come up with robust digital marketing strategies that will spur engagement, drive business to greater heights, and increase brand awareness in the competitive landscape.

ALSO READ  How to Monetise Your Website? The Ultimate Beginner's Guide

The dynamic nature of information technology provides many excellent opportunities for Singapore digital marketers who are ready to capitalize on them. Even though there are both positions, CMO and CIO, have differences, the two need to evolve and come up with ways of working towards improving customer experience. Combining their skillset will also help them to stay abreast of emerging technologies that can be used to elevate the business to the next level of success.

engage google ppc agency ad

Embrace Job Evolution

As leveraging IT technologies becomes paramount to the company’s digital marketing strategies, the CIO needs to hone the skills and capabilities of the team members to achieve long-lasting success and foster development growth. This change in landscape will result in the creation of new jobs and roles. The current jobs will also be evaluated to ensure that they conform to the new business requirements.

The roles of personnel such as the Chief Data Officer, Cyber Security Speciality, and Digital Training Offer will need to be revised to ensure that the company is not left behind. Concisely, companies will need to redefine their organizational structure to succeed, survive, and thrive in the increasingly competitive business realm.

Promote Leadership

As Chief Information Officers are recognized for steering digital transformation projects in the company, agility, vision, and innovation will help achieve true success in the Singapore digital marketing realm. We have noticed a sharp increase in the number of organizations that ratchet up technology investments to implement new marketing strategies and ensure that they succeed.

Research by Computerworld’s Forecast that was conducted in 2016 shows that 13% of companies who were polled believe that there is a need to invest more in new marketing technology. Only 16% believe that enhance customer experience is a top spending priority.

Concisely, customer experience is one the pillars of digital transformation. The IT department is instrumental in ensuring that the company operations are digitalized. At the same time, it has to make sure that the changes do not compromise customer experience. Even though technology is integral to the success of a company, it is important to have a robust business strategy to avoid pitfalls along the way.

ALSO READ  New Voice Cloning AI Lets “You” Speak Multiple Languages

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles