We all know that getting to the top spots on Google SERPs is not a daunting task that requires strategic planning. You can start your journey to success by taking a closer look at what the top-ranked sites do differently. Here are four things that top raked site on Google have in common and what you can do to rival them.
Social Signals are Essential
It no longer a secret that Google carefully monitors social signals when ranking sites. Twitter tweets, Pinterest Pins, and Facebook shares and likes are used to determine popularity and authority of a website and brand in general. Burberry, one of the most influential and most-mentioned companies on Google+ has more than two million followers.
Google+ signals have higher-ranking power followed by Facebook and other social media platforms. Based on this fact, it is recommended to open a Google+ account (if you do not have one already), verify it, and use it regularly to interact with the audience.
Inclusion of Keywords in the Domain
Should my business site domain have keywords? This is one of the questions that you need to find answers to when launching your website. Even though this is a weak ranking signal, it is still fundamental as it helps Google to get a clear perspective of your site and brand. At the moment, this search engine pays more attention to the placement of keywords in other sections of the site such as URL and page titles. More importantly, external links and a balanced internal linking structure will boost your site SEO by spreading the link juice to all the pages.
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Optimised Headings and Backlinks
Headings and backlinks are still important and can determine if your SEO campaign will succeed or fail. Numerous studies have proven that sites that have a high number of high-quality backlinks are ranked well than those with few backlinks. In a bid to get as many backlinks as possible, some companies opt for blackhat link generation tactics such as the use of private blog networks. Unfortunately, such tactics can quickly be picked up by Google as its algorithm has undergone major changes over the years.
Therefore, stay on the safe side by not trying to game the system and using the right strategies such as guest blogging to get backlinks. We have also noticed that beefier content stand a better chance of getting shared and ranks high than simple articles.