4 Super Smart Keyword Ideas to Boost your Site SEO

4 Super Smart Keyword Ideas To Boost Your Site SEO

Increasing your website SEO ranking does not have to be a daunting task. You can evaluate search engine results page (SERP) and identify weak snippets that you can use to enhance your site SEO. Below are four sure-fire ideas for boosting your e-commerce website SEO.

Evaluate the SERP before writing anything

You should first appraise the current rankings on the SERP for your keyword to strategize how to rank for it. You can only earn position one ranking by thrashing someone who is presently on top of his or her own game. But be vigilant not to violate any search engine regulations to avert penalties.

Get to Know All Related Keywords

To receive good content rankings, you should include plenty of variations that are semantically related to your main keyword. This shows that you are providing comprehensive and trustable information to the readers. Keyword terms that appear on search engine results page when typing or the “people ask for box” are viable keywords that you can use in your context. You can also find the relevant keywords in your preferred keyword search tool by clicking on different ad sets to see the pre-assembled sets of related keywords. More importantly, you should focus on keywords that record a high volume of searches to position your site for success.

Leverage Hidden Keyword Searching Formula

To determine this formula, you should use analytics and view the headings as well as the short and long keyword phrases used in the current best traffic-generating content. You can also use Buzzsumo to view the headlines that spur the most engagement with the target audience. You should then notice the headline formula and spin it to generate an original caption.

Spot Weak/Feeble Keywords that you Can Use

Research has shown that featured snippets deliver high organic click-through rate in SEO. SEM Rush can help you see the keywords that your competitors rank for and earned a featured snippet. You should type the website address in the Domain Analytics tab, expand the organic rankings report, and click featured snippet under SERP features. Doing this will enable you to find weak/inferior snippets that your competitor has featured in but is not fully utilizing. You can steal the poor snippet by developing an updated content that will make Google award you the featured snippet.

The bottom line is that; Singapore online businesses should focus on creating SEO content that is optimized to provide optimal information to your readers and Google. You can also attain position 0 ranking by taking advantage of weak featured snippets from your competitors.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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