4 SIMPLE Ways on How to Optimise for Google Featured Snippets

Featured Snippets

To most online marketers, being listed on the first page of Google is equivalent to striking gold, and there are enough reasons why you should strive to achieve this goal. One of the main reasons is that highly ranked sites get more organic traffic than their counterparts’ do, as most searchers do not bother to look at the websites listed on the other pages. 

Google introduced featured snippets a few years ago to help digital and content creators to display their sites and content uniquely and efficiently to its target audiences. This box is displayed above the organic search results and below the paid ads. The size of the box and visuals such as pictures help to grasp the attention of the readers and motivate them to click. 

Here are four tips on how to optimize for Google featured snippets. 

Focus on High Ranking Pages 

You probably have several website pages that rank well on search engines. Take advantage of them to get features on SERPs with Google snippets. For example, if you currently rank well for a keyword phrase such as “Singapore digital marketing firms” use this success to triple your results with featured snippets.  

Renowned SEO experts in Singapore are of the idea that a page that ranks position 1-5 on SERPs for a specific keyword has a higher chance of getting a snippet spot than the other lowly ranked pages.  

Brainstorm and use keyword research tools to know which terms that people use to search for information related to your business. Then optimize your content for such queries and include relevant tags. 

ALSO READ  The Advantages of Setting Up a Facebook Business Page in Singapore

Provide High-Quality Content 

If you are to succeed in online marketing, you have to produce high-value content consistently. According to Neil Patel, a search engine expert, if your content does not address the questions that searchers ask, your chances of getting a Google featured snippet are slim. Here are three tips on how to ensure that you create valuable and relevant content. 

  • Your content should not just answer the question, but also discuss other topics that are related to the question. Doing so will ensure that the reader does not end up visiting other sites for additional information. The more time they spend reading the article, the more chances you will get to motivate them to convert. 
  • Engage with your audience at a deeper level by telling a story that is related to the information that they are looking for. For example, you can discuss a case study to show the impact of email marketing on ROI. 
  • A large percentage of your audience is visual learners. Also, our brains are naturally attracted to visuals, and that is the main reason why content with videos and images is so popular and often end up going viral. Demonstrate steps by using images and videos. 

Consider Adding New Sections to Your Site 

Google snippets give companies an excellent opportunity to get more organic traffic and take their content to the next level. Companies such as Home Depot have brand new section “How-To” that answers most of the questions that their customers ask. Whenever someone uses questions to look for information about outdoor living or DIY projects, this site stands better chances of being featured in a spinet because it has content that specifically addresses the questions.  

ALSO READ  How You can build an Army of Freelance Writers to Score on Content Marketing

Go ahead and create a Q&A or How-To section that addresses your audience questions and concerns. Make sure that you provide accurate and content-rich answers to increase your chances of being featured. 

YouTube 

The demand for video content is increasing rapidly, making it a crucial area for content creators and Singapore digital marketers to focus on. A recent report showed that 65% of people who watch videos on YouTube watch at least three-quarters of the videos. In another report, 59% of company executives believe that if you provide text and video content on a particular topic, Google is most likely to select the video and feature it in a snippet. Here are insider tips on how to improve your YouTube videos. 

  • The title of the video should be the same as the question that you want to rank for 
  • We have noticed that Google often pulls text from the voice script, and so it is recommended to create one 
  • The content in your videos needs to be top-notch and valuable to the audience. One guaranteed way of achieving this goal is by extensively answering their questions 

Conclusion 

Being featured on Google Snippets after applying these tips in your content marketing strategy is a gradual process. It may take weeks or even months depending on the competition in your niche and the quality of your content, but if you apply the above tips properly, you will eventually get positive results.   

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles