Content is one of the pillars of your digital Singapore SEO campaign. Well-optimized content that is in line with the expectations of the target audience and best content creation practices will give you a better chance of ranking high on Google and other search engines.
Most online companies in the country are aware of this concept and strive to make sure that their content marketing campaigns adhere to the regulations, but still do not get the significant results. If you are in this category or just want to improve your content strategy, here are 5 mistakes you need to avoid moving forward.
Providing Just Blocks of Text
The text is one of the things that Googlebot will see when they crawl your site, but there are other essential ranking factors that they consider such as the amount of time the average website visitor spends on a page. The human brain is naturally attracted to visuals rather than text. Based on this scientific fact, make sure that you include interesting graphics and images in your content.
These visuals should be related to the content or the message that you intend to convey to the target audience. Also, posts with images stand out from the sea of posts made on social media and so they will attract more clicks.
Grammar and Spelling Mistakes
Search engines cannot identify grammar and spelling errors in your content. Or can they? The two are also not ranking signals, but they are relevant to the target audience. Sloppy grammar and spelling errors will affect your credibility thereby lowering the chances of the content being linked to by other webmasters. Proofread every article before posting to avoid these issues.
Not Providing Meta Information
Meta information will help not only search engines to interpret the content quickly but also searchers when your site URL is displayed on SERPs. Ideally, your article meta description should not exceed 150 characters. Every article should also have a title that informs the reader what to expect when they click on the URL.
If you do not provide this kind of information, you will not be able to control what Google and other search engines display on SERPs. Unlike in the past, most of the CMS (Content Management Systems) such as WordPress has made it easy for you to add meta description and custom title to each web page.
Not Providing Citations
Give your audience an opportunity to verify the information presented in the posts by providing citations. Linking to credible sources will not only give your content credibility but also paint a positive image to search engines as they crawl your site.
Finally, you need to share fresh content with your social media followers as well as newsletter subscribers. This move will ensure that the content gets as much exposure and readership online as well as attract social shares and inbound links.