If SEO is a whole new concept to you and you are willing to take your Singapore online business to the next level, you need to take some crucial initial steps to get it right. The most successful e-commerce companies have a team of skilled SEO experts who work on their websites to ensure they are fully optimized.

Here are four must-dos for SEO beginners.

Keyword Grouping

Keyword grouping is a term used to refer to how a group of keywords is clustered to inform search engine bots about the site’s information architecture, optimize landing pages, and identify potential areas of content development. The groups will inform your on-page SEO optimization, topic selection, copywriting as well as help you organize the entire structure of the website.

Page Change Monitoring

Monitoring page changes will help you to know the impact a particular move has on your rankings. The information gathered during the monitoring process will enable you to make the necessary changes to the site before its ranking drops, or it is penalized by Google. Note even minor changes can have a profound effect on the site’s ranking, so you should never leave anything to chance.

Competitor SEO Research

No Singapore online marketing company can confess that they carry out research on the keywords that their competitors use for SEO and SEM purposes. However, the truth is that virtually all companies do that frequently to enhance their competitiveness. Some of the tools that you can use for this purpose include BuzzSumo, SpyFu, and SEMRush.

Mobile Rank Tracking

It’s no brainer that the mobile searches have surpassed desktop searches. Therefore, you cannot afford to ignore a large number of people who use mobile devices to search for your website or information related to your niche. Google already has a mobile-friendly algorithm in place even though it is yet to roll out the mobile-first index. It is recommended to monitor your mobile rankings to know if you are headed in the right direction. The Search Analytics report generated by Google Search Console will help you do this task accurately.

These four primary SEO basics will help you to start your journey to success in the lucrative Singapore business. Be sure to consult experts who already have the necessary skills and expertise if you encounter a problem or hire a reputable Singapore SEO & SEM agency.