SEO Made Easy: The 4 Most Important Areas

Singapore SEO is simple when you know what to expect.

Most Singapore SEO consultants will agree that it’s very easy to get lost in the world of SEO. Perform a quick search for how many ranking factors there are and you’ll get a long, laundry list of results. This is why many Singapore business owners tend to assume that SEO is complicated.

The truth is, SEO can be quite simple. Sure, there may be hundreds of moving parts involved, but at its core there are four main areas that you should focus on. Technical SEO focuses on how well your content can be indexed and crawled. On-site SEO focuses on HTML and content optimisation. Off-site SEO focuses on building brand authority and gaining the favour of Google. Content focuses on the delivery of relevant answers. If you’re interested in taking your marketing strategy to the next level, then its crucial that you understand SEO on every level and at its core. Let’s take a more in-depth look at each.

1. Technical SEO

At first glance, technical SEO can seem very challenging and the domain of expert an agency proficient in SEO services. However, when you understand the underlying goal, it becomes much easier. The point of technical SEO is to ensure that the search engines can easily explore your website and read the content you create. And luckily, content management systems such as Deep Crawl can let you know if you are having technical issues.

The design of your website is going to play a big role in your technical SEO. So your developer should be well-versed in building ultra-fast, mobile-friendly sites. If you’re using WordPress, then your technical SEO audits should be that much more simple.

How to Tell If Your Technical SEO is a Success

If you want to know if your technical SEO is on point then there are a few questions that you should ask yourself. Can the search engines crawl my website? Has my website been indexed? Is my website mobile-friendly? Does my website load quickly? Is my content management system search engine-friendly? Is my content well-structured?

2. On-site SEO

Good technical SEO paves the way for good on-site SEO. So in this way, the two sectors overlap. You see, your website should be optimised both overall and on each individual page. And this will only work if your content is structured properly and if there is a clear hierarchy established. The goal is to put your customers and visitors first. Make their experience is your first priority.

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How to Tell If Your On-site SEO is a Success

If you want to know if your on-site SEO is on point then there are a few questions that you should ask yourself. Do I understand the language that my target audience uses? Are my URLs descriptive and simple? Do I include keywords in my title and variations of the keyword in my copy? Do my meta descriptions inspire people to click? Is my website easy to navigate and use? Do users always know what action they should take next? Am I working to improve my click-through rates by using the last features of the SERP?

3. Content

While your web design may be flawless, what really paints the picture of who your brand is, is your content. It gives your visitors insight into who you are, what you do, who you have worked with it, and why they should work with you. And the most effective content helps visitors accomplish their goals. The important thing to remember when it comes to content is that every type of content should be optimised. This includes reviews, case studies, testimonials, and more.

It’s also important to keep in mind that the best content is scalable and can be used to capture a wide audience. This type of content will usually result in a great return on investment because there is no paid advertising involved. More specifically, there is no cost-per-click involved so you will be able to scale without worrying about how it will ultimately affect your budget. Just make sure that your content spans the entire customer experience. You should also make sure that it is a good fit for both organic search and your marketing tactics.

How to Tell If Your Content is a Success

When considering if your content is on point then there are a few questions that you should keep in mind. Does the audience know what we do and where we do it? Do they understand why they should work with us? Does the quality of my content make me come across as one of the industry experts? Does my content help me capture visitors in the first part of the buying cycle?

4. Off-site SEO

If you want to be seen as an industry expert, then it’s very important that you work to build some authority. Luckily, while there are several elements of SEO, they ultimately come together to help you create brand authority. The key is to build a considerable amount of links. Most Singapore SEO experts can attest to the fact that even though links are a huge part of ranking organically, it’s one of the most challenging parts of SEO. So it’s a good idea to develop a positive outlook on link-building. And the sooner you can do this, the easier things will be for you.

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In fact, it’s very likely that it will put you miles ahead of your competition. Your ideal philosophy should be geared towards adding value to your industry. This means that you should focus less on how many links you are going to build and more on how relevant your content is to the website and topic. Also, when a website has valuable content that is worth being linked to, the company doesn’t even have to link build, because people will naturally link to it. So focus on creating content that enriches the lives of others. It has to make sense to both visitors and the algorithms. This logic should be the core reasoning behind your link building strategy.

How to Tell If Your Off-site SEO is a Success

When considering if your off-site SEO is on point then there are a few questions that you should ask yourself. Am I creating content that actually deserves to be linked to? Have my links been placed in the most logical locations?

The Takeaway

As you can see, performing SEO can be a methodical process if you know what to look for. Technical SEO requires that your website is well-structured so that the search engine can easily crawl it. On-site SEO requires that you keep user experience in mind so that you generate more click-throughs. Content requires that you tell your brand’s story and offer advice that improves people’s lives so that people get the answers that they need. And off-site SEO requires you to build solid links so that you create more brand awareness.

This isn’t to say that these four areas can’t be tedious at times. However, if you take the time to understand SEO at each level, you will begin to learn more about your strengths and weaknesses in relation to what efforts you need to take. By looking at SEO in terms of how it splits into sectors you can approach it more methodically. It will be easy to optimise your website, improve your ranking and generate more traffic.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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