There is more to digital marketing than just getting high ranking on search engines. SEO strive to display the best or rather the most accurate results to the searchers. User engagement and other on-page signals such as backlinks are important, but they will not yield any positive results if the users do not engage and interact with the content on your site.
Here are 4Ps of search engine optimization and digital marketing that you need to keep in mind.
1st P: Product/Service
You need to carry out extensive research to get a clear understanding of the customers’ needs and expectations. This information will help you to come up with a product that amicably meets their needs. Note that getting a high ranking on SERPs is only half the battle – you have to convince potential customers that your product or service is the best for them to buy.
2rd P: Price
Price should be connected to the value of your product or service. The price should also be in line with the market prices. If your products are too expensive or beyond the set market price, customers will not purchase them no matter how desirable they are. On the other hand, if they are too cheap, you will not be able to hit the profit margins.
The bottom line is that; you need to put into consideration the current price points to ensure that you not only get customers but also make a profit.
3rd P: Place
Where can potential clients who are ready to make a purchase find your products? Does your marketing strategy comprise of offline and online marketing channels? Will the prospects search for your brand online?
Even as you invest time and money on SEO, it is important to make sure that your products and services are quickly accessible to your customers. One of the guaranteed ways of achieving this goal is by investing in local SEO to ensure that the site is listed on local SERPs when someone searches for information related to the service or product that you offer.
4th P: Promotion
Unlike in the past when we only had very few advertising options, you now have hundreds of platforms that you can use to promote your products online. For example, you can use paid ads, social media site, online banner adverts, TV, email marketing, etc.
Take a closer look at how your competitors promote their brands then use that information to come up with unique promotion strategies that will help you to stay ahead of the curve.
The success of your marketing strategy will depend on these 4ps; product/service, price, place, and promotion. A professional Singapore SEO agency can correctly incorporate the four in your SEO campaigns to ensure that you not only rank high on search engines but also get leads without breaking the bank.