As an SEO content marketer, you need to monitor your web content to know what is generating leads for your clients and what is not. With this information at hand, you will be able to come up with ways of improving your content to stay ahead of the competition.
Here are four tools that you can use to track content trends accurately and in real time online.
Google Trends is a tool that is instrumental in helping content marketers to know the type of content that is popular on Google. All one needs to do is type a keyword in the search bar and initiate the search. The tool will then generate a simple graph that one can use to know the kind of content and keywords to use in the content to get more traffic.
Trendspottr is another intuitive tool that content marketers use to get alerts for topics that they are interested in real time. It does this by monitoring the content that is posted on websites and even social media platforms such as Twitter and Facebook. However, you will need to register and specify which alerts you want to be receiving.
Trend Hunter is more of a community of people who are enthusiastic about content marketing than a tool. Members report and discuss the latest trends in the world. The site is packed with interesting information on what is trending in various industries and why. To get the most from this platform, focus on your industry and use the results to come up with ideas on how to optimize your content to rank high in search engines and reach out to the target audience.
BuzzSumo Trends is another tool that is widely used by SEO Singapore consultants to know the topics that are trending. Recently, the management team introduced new advanced search capabilities that allow users to lookup specific topics.
These are the top 4 tools that you can use to track trends and improve your SEO content marketing campaigns. Be sure to compare the results generated by each of these tools and incorporate them into your digital marketing campaign to get the best results.