SBF National Business Survey found that increasing business costs remained the number one concern for Singaporean businesses. Wages, supplier pass-through, and electricity costs are the main business costs cited in the survey. Because of this, Singaporean companies, especially those still small-scale, need help to optimise costs and balance them to productivity and profit. Here, productivity tools can come in handy.
Why are Productivity Tools Important to Singaporean Small Businesses?
Productivity is more than a buzzword. It’s the lifeblood of success, particularly for small businesses.
Maximising productivity can mean the difference between thriving and merely surviving. Productivity directly impacts a business’s ability to meet customer demands, maintain operational efficiency, manage costs, and overall financial stability. Therefore, small businesses must utilise the right tools to achieve peak productivity.
In this piece, as a small business owner, you can learn about the top 30 productivity tools to help you overcome challenges and achieve efficiency in the more competitive Singaporean market in 2024.
Below is a comparative matrix of the productivity tools, categorised based on their primary purpose and compared according to their key features and pricing. Afterwards, there is an in-depth discussion about each.
At a Glance: 30 Must-Have Productivity Tools
Category | Tool Name | Overview | Pricing (SGD) |
Project Management | Trello | Task and project organisation with boards, lists, and cards | Free, Paid plans start at $8.25 monthly per user |
Asana | Task and project management for teams and individuals | Free, Paid plans from $13.75 monthly per user | |
ClickUp | Centralised tasks, docs, goals, and chat for project management | Free, Paid plans from $8.75 monthly per user | |
Monday.com | Work operating system for projects and workflows | From $13 monthly per user | |
Basecamp | Project management and team collaboration tool | From $149 flat rate monthly | |
Airtable | Hybrid database-spreadsheet tool for organising work and projects | Free, Paid plans from $13.50 monthly per user | |
Confluence | Team collaboration tool for document sharing and project management | From $7.50 monthly per user | |
Team Communication | Slack | Messaging platform designed for teams with real-time communication | Free, Paid plans from $8.50 monthly per user |
Zoom | Video conferencing tool for meetings, webinars, and collaboration | Free, Paid plans from $20 monthly per user | |
Microsoft 365 | Cloud-based productivity suite including Office apps and cloud storage | From $9.40 monthly per user | |
Cloud Storage and Collaboration | Google Workspace | Comprehensive suite for productivity and collaboration in the cloud | From $8 monthly per user |
Dropbox Business | Cloud storage service with advanced sharing and collaboration features | From $20 monthly per user | |
Notion | All-in-one workspace for notes, tasks, and databases | Free, Paid plans from $5 monthly per user | |
Bitrix24 | Collaboration suite with CRM, task management, and communication tools | Free, Paid plans from $49 monthly | |
CRM & Sales Management | HubSpot CRM | Customer relationship management software for sales and marketing | Free, Paid plans from $66 monthly |
Salesforce Essentials | CRM platform tailored for small businesses | From $37.50 monthly per user | |
Zoho CRM | Comprehensive CRM solution for managing customer relationships | Free, Paid plans from $20 monthly per user | |
Marketing & Social Media Management | Hootsuite | Social media management tool for scheduling posts and monitoring engagement | From $99 monthly |
Mailchimp | Marketing automation platform with email marketing capabilities | Free, Paid plans from $16.50 monthly | |
Canva Pro | Design tools for creating marketing materials, social media posts, and more | Free, Paid plans from $16.99 monthly per user | |
Buffer | Social media scheduling tool for small businesses | Free, Paid plans from $7.50 monthly | |
Accounting & Finance | Xero | Accounting software for small businesses with invoicing and payroll features | From $35 monthly |
Quickbooks Online | Cloud-based accounting software with invoicing, expenses, and payroll | From $16.50 monthly | |
FreshBooks | Cloud-based accounting software tailored for small businesses | From $22 monthly | |
Automation & Workflow | Zapier | Automation tool that connects different apps and automates workflows | Free, Paid plans from $26.75 monthly |
Scheduling & Team Management | Calendly | A scheduling tool that integrates with calendars to book meetings easily | Free, Paid plans from $14 monthly per user |
Toggl Track | Time tracking tool for monitoring work hours and productivity | Free, Paid plans from $13 monthly per user | |
Note-taking & Document Management | Evernote | A note-taking app that helps capture and organise notes, tasks, and ideas | Free, Paid plans form $10.75 monthly per user |
Security & Password Management | LastPass | Password manager that stores and protects passwords for businesses | Free, Paid plans from $5.40 monthly per user |
Writing & Content Creation | Grammarly | Writing assistant that helps with grammar, spelling, and style | Free, Paid plans from $15 monthly per user |
Todoist | Task management app for personal and team task organisation | Free, Paid plans from $5 monthly per user |
Let’s examine each tool in depth to discuss its key features, strengths, weaknesses, and some case studies.
Project Management Tools
Project management is crucial for small businesses with limited resources. It ensures that your team completes the project on time, within budget, and at par with the desired quality standards.
With the help of these project management tools, your team can prioritise work, allocate resources efficiently, and manage risks proactively.
1. Trello
Trello is a visual project management tool that uses boards, lists, and cards to help teams organise tasks and projects. The tool is user-friendly and flexible, and it is popular among small businesses for managing workflows and tracking task progress. Its key features include:
- Drag-and-drop boards and cards that are customisable
- Can integrate with other team communication and file organisation tools like Slack and Google Drive
- Allows real-time collaboration by displaying comments, attachments, and due dates
- Has Power-Ups or add-ons to enhance functionalities
Strengths | Weaknesses |
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2. Asana
Asana is a comprehensive task and project management tool designed for teams to manage, track, and organise their work. It’s perfect for small to medium-sized businesses that handle complex projects and workflows. Its key features are:
- Allows task assignment, tracking, and inclusion of due dates
- Has multiple views according to the team’s preference: list, board, calendar, timeline
- Can integrate with many apps like Slack, Google Workspace, and Microsoft Teams
- Has advanced reporting tools
Strengths | Weaknesses |
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3. ClickUp
ClickUp is an all-in-one productivity platform that offers a range of tools for project management, task management, and team collaboration. It can replace multiple tools by combining its strengths. ClickUp’s key features are:
- There are various views, depending on the team’s comfort: list, board, calendar, Gantt chart, etc.
- Allows customisation of tasks by assigning priorities, dependencies, and statuses
- Has built-in time tracking and goals
- Can integrate with thousands of apps, including Slack, Zoom, and Google Workspace
Strengths | Weaknesses |
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4. Monday.com
Monday.com is a work operating system enabling teams to run projects and workflows confidently. It provides visibility and accountability by organising tasks, tracking progress, and improving collaboration. Its key features include:
- Allows dashboard view customisation: timeline, calendar, Kanban, etc.
- Enables automation of repetitive tasks and workflows
- Provides collaboration features like file sharing, comments, and notifications
- Can integrate with popular tools like Slack, Zoom, and Microsoft Teams
Strengths | Weaknesses |
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5. Basecamp
Basecamp is a project management and team collaboration tool that brings all aspects of a project together in one place. It’s popular among remote teams and small businesses because of its simplicity and its focus on communication. Basecamp’s key features are:
- Has to-do lists, message boards, schedules, and file storage
- It has a real-time group chat called Campfire and has automatic check-ins
- Allows easy collaboration with external stakeholders
- Has a flat-rate pricing for all features
Strengths | Weaknesses |
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6. Airtable
Airtable is a hybrid database spreadsheet tool that allows teams to organise work flexibly and customarily. It is ideal for teams that need to manage data and projects to be visually appealing and structured. Airtable’s key features are:
- It has different table views, such as grids, calendars, Kanban boards, etc
- It has rich field types, including attachments, checkboxes, links to records, etc.
- Provides collaboration features such as comments, notifications, and real-time editing
- Can integrate with popular apps like Slack, Google Drive, and Zapier
Strengths | Weaknesses |
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7. Confluence
Confluence is a team collaboration tool that helps teams create, share, and manage content, perfect for documentation, project planning, and internal communication. Its key features include:
- Allows space and page organisation for team collaboration on documents, meeting notes, and project plans
- Has templates for various content types, including project plans, product requirements, and retrospectives
- Can integrate with other Atlassian tools like Jira and other third-party apps
- Allows real-time collaboration through comments, inline discussions, and notifications
Strengths | Weaknesses |
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Team Communication Tools
Team communication tools are vital for Singaporean small businesses to enhance collaboration, streamline workflows, and maintain productivity. They help reduce misunderstandings, ensure timely updates, and foster a collaborative culture. The following tools can help your team have a harmonious working environment and communication.
8. Slack
Slack is a widely used team communication platform that offers real-time messaging, file sharing and integrations with various apps. It can replace email communication within teams, offering a more streamlined and organised way to collaborate. Its key features are:
- It has channels for organised communication
- Allows direct messaging for private conversations
- Allows file sharing
- Can integrate with popular tools like Google Drive, Trello, and Asana
- Has search functionality
Strengths | Weaknesses |
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9. Zoom
Zoom is a popular video conferencing platform that offers high-quality video audio and collaboration tools. During the pandemic, it became the go-to solution for virtual meetings, webinars, and remorse collaboration. Zoom’s main features include:
- It has high-quality video and audio
- Allows sharing of screens and applications
- Allows breakout rooms for smaller group discussions
- Can host large webinars with features like Q&A, polling, and attendee management
- Can record meetings
Strengths | Weaknesses |
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10. Microsoft 365
Formerly known as Office 365, Microsoft 365 is a comprehensive suite of productivity and collaboration tools. It includes household names, Word, Excel, PowerPoint, Outlook, and Teams. It provides small businesses with everything they need for communication, document management and collaboration, all in one ecosystem. Its main features are:
- Has integrated communication platform for chat, video conferencing, and collaboration
- Provides access to Word, Excel, PowerPoint, and other productivity tools
- Has professional email hosting with calendar integration
- Provides cloud storage
- Has a collaborative platform for content management
Strengths | Weaknesses |
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Cloud Storage and Collaboration Tools
Cloud storage and collaboration tools are crucial for Singaporean small businesses because they enable secure, real-time access to documents and data from anywhere, fostering seamless teamwork. Here are the tools that can help your team:
11. Google Workspace
Formerly known as G Suite, Google Workspace is a cloud-based productivity and collaboration ecosystem that includes Gmail, Google Drive, Google Docs, Sheets, Slides, and more. It is popular with small Singaporean businesses for its seamless integration and ease of use, offering everything needed for communication, document management, and collaboration in one place. Its main features are:
- Has professional email with custom domain support
- It has cloud storage with easy sharing and collaboration features
- Allows real-time collaboration on documents, spreadsheets, and presentations
- Allows video conferencing
- It has built-in security features
Strengths | Weaknesses |
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12. Dropbox Business
Dropbox Business is a cloud storage and file-sharing platform that helps businesses quickly manage, share, and collaborate on files. It is known for being straightforward and integrating well with other tools. Its key features are:
- It can sync files across devices and allows sharing with teammates and clients
- Allows accessing files without taking up hard drive space
- Enables tracking of changes and restoring previous versions of files
- Has advanced controls for managing data access
- It can work well with other popular tools
Strengths | Weaknesses |
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13. Notion
Notion is an all-in-one workspace that combines note-taking, task management, database creation, and collaboration features. Its main features are:
- Allows creation of personalised dashboards, databases, and pages to organise work
- Enables real-time collaboration through comments, mentions, and shared pages
- It has a wide range of templates for project management, meeting notes, and more
- Can integrate with popular tools and third-party services
- It is available on desktop, mobile, and web, ensuring accessibility from any device
Strengths | Weaknesses |
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14. Bitrix24
Bitrix24 is an all-in-one business platform that offers cloud storage, collaboration tools, CRM, project management, and communication features. Its key features are:
- It has secure storage with options for sharing and collaborating on files
- Has tools for assigning tasks, setting deadlines, and tracking progress
- Has a built-in CRM to manage customer relationships and sales processes
- Allows chats, video conferencing, and email within the platform
- Provides workflow automation for repetitive tasks
Strengths | Weaknesses |
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CRM and Sales Management Tools
CRM and sales management tools are essential for Singaporean small businesses to streamline customer interactions, track sales activities, and enhance customer relationships. Well-managed CRM and sales can increase sales efficiency, improve customer service, and ultimately improve business growth, making these tools indispensable for staying competitive. Here are the tools that your team can use:
15. HubSpot CRM
HubSpot CRM is a free, user-friendly customer relationship management platform that helps small businesses manage and grow their customer base. It is popular with Singaporean small companies that need an all-in-one CRM and sales management solution. Its key features include:
- Allows easy storage and organisation of contact information and interactions
- Provides visualisation and tracking of deals through various stages of the sales process
- Can track email opens and clicks
- Can integrate with HubSpot’s marketing tools and other third-party apps
- Provides real-time reporting on sales performance and other productivity metrics
Strengths | Weaknesses |
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16. Salesforce Essentials
Salesforce Essentials is a simplified version of Salesforce’s powerful CRM platform designed for small businesses. It offers robust tools for managing customer relationships, scales, and services in one platform. Its main features are:
- Provides centralised management of customer information and interactions
- Enables tracking of sales opportunities and leads
- Can integrate with email clients
- Provides customisable reports and dashboards to track performance and identify trends
- It is accessible from any device.
Strengths | Weaknesses |
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17. Zoho CRM
Zoho CRM is a flexible and affordable customer relationship management tool to help small businesses manage their sales, marketing, and customer support. Its main features include:
- Enables managing and tracking customer interactions and leads across multiple channels
- Provides customisable sales pipelines with tools for tracking sales
- Has workflow automation to streamline sales processes
- Has communication features
- Can provide customisable reports and dashboard for real-time insights about sales performance
Strengths | Weaknesses |
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Marketing and Social Media Management Tools
Marketing and social media management tools are helpful to Singaporean small businesses in enhancing brand visibility, engaging with customers, and driving sales. They enable enterprises to execute targeted campaigns, track performance, and adapt strategies in real-time, ensuring effective online presence and competitive advantage in a digital-first market. Here are some popular tools that you can use:
18. Hootsuite
Hootsuite is a popular social media management platform that allows businesses to streamline their online presence by scheduling, managing, and analysing their social media content across multiple networks from a single dashboard. Its key features are:
- Allows planning and scheduling of posts across various social media platforms
- Provides tracking and analysis of social media content performance
- Can monitor brand mentions, identify industry trends, and track competitor activity
- Allows multiple user management and eases workflow
- Enables content curation
Strengths | Weaknesses |
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19. Mailchimp
Mailchimp is a popular email marketing platform offering features like marketing automation, landing page creation, and audience management. Its main features include:
- Allows creation, sending, and tracking of email marketing campaigns
- Provides customisable email campaign templates
- Enables email automation based on customer behaviours
- Allows audience segmentation
- Includes designing and publishing of landing pages
- Enables campaign performance tracking and report generation
Strengths | Weaknesses |
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20. Canva Pro
Canva Pro is an online graphic design tool that allows businesses to create professional-quality visuals for social media marketing, presentations, etc. It’s popular with small businesses in Singapore that must produce high-quality visual content without a dedicated design team. Its key features include:
- It has a rich library of design templates
- Allows storage and management of brand kit
- Enables scheduling of social media posts directly from Canva to the brand’s social accounts
- Allows real-time collaboration with team members
- Provides storage and organisation of unlimited designs and assets in the cloud
Strengths | Weaknesses |
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21. Buffer
Buffer is a social media management tool designed to help businesses schedule and publish content across multiple social media platforms. Its main features are:
- Allows plan and schedule posts
- Tracks content performance and generates reports and analysis
- Allows automated scheduling
- Allows collaboration among multiple team members
- Enables custom posting times
Strengths | Weaknesses |
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Accounting and Finance Tools
Accountancy and finance tools help Singaporean small businesses manage finances efficiently, ensure compliance, and make informed decisions. They provide real-time financial insights, assisting companies to track expenses, manage cash flow, and plan for growth, enhancing financial stability and operational efficiency. Here are some of the tools that you can utilise:
22. Xero
Xero is a cloud-based accounting software that offers a comprehensive suite of tools for managing finances. It’s popular among Singaporean small businesses for its local solid support, which includes integration with the country’s tax regulations. Its main features include:
- Creating, sending, and tracking invoices with automatic reminders for overdue payments
- Automatically importing and categorise bank transactions
- Manage payroll and ensuring compliance with local labour laws and tax regulations
- Track business expenses
- Generate financial reports
Strengths | Weaknesses |
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23. QuickBooks Online
QuickBooks Online is a leading cloud-based accounting software known for its comprehensive features and ease of use. Its primary features include:
- Creating and sending customised invoices and accepting payments online directly through the platform
- Automatically track and categorise expenses from connected bank accounts and credit cards
- Built-in tools to manage GST, including automatic tax calculations and filing support
- Access a variety of financial reports
- Manage transactions in multiple currencies
Strengths | Weaknesses |
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24. FreshBooks
FreshBooks is a cloud-based accounting software perfect for small businesses and freelancers. It is a straightforward solution for managing invoicing, expenses, and basic accounting tasks. These are its more features:
- Creating professional-looking invoices with customisable templates
- Automatically import costs from the business’s bank account
- Track billable hours and automatically add them to invoices
- Accept credit card payments and other online payment methods directly through FreshBooks
- Generate basic financial reports
Strengths | Weaknesses |
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Automation and Workflow
Automation and workflow tools are essential for Singaporean small businesses to enhance efficiency, reduce manual tasks, and streamline operations. To help you increase productivity, save costs, and focus on strategic activities, here is a tool that you can use:
25. Zapier
Zapier is an online automation tool that connects apps and services to automate repetitive tasks without coding. It helps Singaporean small businesses streamline workflows by creating “Zaps”, which are automated workflows with a trigger and one or more actions. Here are its key features:
- Create automated workflows using a simple drag-and-drop interface
- Automate complex workflows involving multiple steps and apps
- Use filters and paths to create workflows that adapt based on specific conditions
- Connect apps that are not directly supported by Zapier using Webhooks and custom code
- Track and manage all automated tasks with detailed logs, allowing for easy troubleshooting
Strengths | Weaknesses |
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Scheduling and Team Management Tools
Scheduling and team management tools optimise productivity and coordination, helping Singaporean small businesses. They enhance team collaboration, reduce scheduling conflicts, and ensure timely project completion. By automating administrative tasks, these tools free up time for strategic activities, driving efficiency and business growth in a competitive market.
26. Calendly
Calendly is a scheduling automation tool that simplifies booking meetings by allowing users to share their availability through a link. This tool eliminates the back-and-forth of finding a suitable time for all parties involved. Here are Calendly’s key features:
- Create different events, such as one-on-one meetings, group events, etc.
- Connects with many apps like Google Calendar, Outlook, Zooms, and Salesforce
- Sends email and notifications to reduce no-shows
- Allows for team-based scheduling routing to the right team members
- Provides insights into meeting trends and team performance
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27. Toggl Track
Toggl Track is a time-tracking tool that helps businesses monitor and manage time spent on tasks and projects. It helps track billable hours and improve productivity. These are its key features:
- Track time using a start/stop timer
- Set billable rates, track billable hours, and generate invoices
- Generate detailed reports on time usage, project progress, and team performance
- Available on multiple platforms, allowing for time tracking on the go.
Strengths | Weaknesses |
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Note-taking & Document Management Tools
Note-taking and document management tools streamline document storage, retrieval, and sharing, boosting productivity and supporting seamless teamwork in a digital workspace. Here is a tool that your small business can use:
28. Evernote
Evernote is a versatile note-taking and organisation tool that helps businesses manage information efficiently. It allows users to capture, store, and organise various types of content, such as notes, photos, PDFs, and receipts. Its main features include:
- Create and organise notes in notebooks
- Scan and save bills, receipts, and business cards
- Save web pages and articles directly to Evernote
- Search within notes, including text in images and PDFs
- Share notebooks and notes with team members
Strengths | Weaknesses |
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Security and Password Management
Security and password management tools ensure solid and unique passwords and secure access, safeguarding business information and maintaining trust with clients and partners. Here is a tool that can protect your business’s sensitive information:
29. LastPass
LastPass is a password management tool designed to help enterprises securely store and manage passwords. It offers a centralised admin console for managing user access and security policies. LastPass’ key features are:
- Securely store and autofill passwords
- Create strong, unique passwords
- Enhance security with additional authentication methods
- Alert users if their information is compromised
- Share passwords safely within the team
Strengths | Weaknesses |
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Writing and Content Creation
Writing and content creation tools enhance writing accuracy and visual appeal, boosting brand communication, attracting customers, and driving online presence, which is essential for competitive advantage in a digital market. Here is how this tool can help you:
30. Grammarly
Grammarly is an AI-powered writing assistant that helps improve the quality of written communication. It offers real-time grammar, spelling, and style suggestions to enhance clarity and professionalism. Its primary features are:
- Identify and correct errors in real-time
- Adjust writing tone to suit different contexts
- Ensure content originality
- Works with various platforms, including web browsers, email clients and word processors
- Provides insights into writing performance and areas for improvement
Strengths | Weaknessbes |
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Frequently Asked Questions
What are some essential productivity tools for small businesses in Singapore?
Essential productivity tools include project management software like Trello and Asana, communication platforms like Slack and Microsoft Teams, time tracking tools like Toggl Track, scheduling apps like Calendly, and document management systems like Google Workspace Microsoft 365.
How can productivity tools benefit small businesses?
Productivity tools can streamline operations, improve communication, enhance time management, reduce manual tasks, and provide valuable insights through analytics, ultimately boosting efficiency and growth.
Are there free productivity tools available for small businesses?
Yes, many productivity tools offer free versions with essential features. Examples include Trello, Slack, Toggl Track, and Google Workspace. These free versions can be quite effective for small teams and startups.
What should small businesses consider when choosing productivity tools?
Businesses should consider ease of use, integration capabilities with existing systems, scalability, cost, and specific features that address their unique needs, such as project management, communication, or time tracking.
Can productivity tools help with remote work management?
Yes. Tools like Slack, Microsoft Teams, Zoom, and project management platforms like Asana and Trello facilitate remote work by enabling seamless communication, collaboration, and task management.