As a digital marketing expert in Singapore, it is imperative to look for gray areas in your marketing tactics that could turn your strategies and tactics ineffective. Your primary objective should be to get your business in front of the target customers. Search engine optimization can help you achieve this goal.
First, it is important to point out that not every SEO campaign created is successful. While some marketing agencies get high performing numbers from their organic search campaigns, other get frustrating results that make SEO feel like a waste of time and money.
Here are three ways you are probably undermining your SEO tactics.
You Don’t Have Tangible Monitoring Metrics
It is of paramount importance to measures the results acquired from your various SEO efforts to know if you are moving in the right direction. The data and insights collected will help you to know the specific areas that you should work on to get optimal results.
The basic metrics such as page rank, domain authority, and website visits can help you steer the campaigns in the right direction, but unfortunately, they do not always generate sales. Therefore, you should focus more on other tangible metrics such as conversion rate optimization, website visitors area of concentration, and traffic performance. Such metrics will give you actionable tips on how to get more business leads.
Practicing Stale SEO Tactics
Instead of focusing too much on keyword score, shift your efforts to creating content that provides value to your website visitors. Five years ago, keywords scores and backlinks count used to be the bread and butter for organic search engine success.
To position your Singapore digital marketing campaign for success, you need to be aware of the fact that Google new algorithm and spiders are smarter and engineered to rank websites that offer real value to visitors. Low quality sites will have a hard time getting to the first page regardless of the number of backlinks they have if the content is irrelevant or does not reward visitors for their time. Deviate from creating content to fill the void to providing content that enriches the lives of your website visitors.
Finally, Singapore web development agencies and digital marketers need to put their audience first when creating an SEO strategy to overcome common SEO pitfalls. The only way to do this is by first understand the needs of the audience before embarking on creating the content.