3 Ways for a SEO Friendly HTML Structure

SEO friendly html

Singapore is one of the countries with avid internet users. A great number of the population search for products and services on their devices. Your role is to ensure that you transform these users into customers. While your goal is to rank well in search engines, you should not overlook details such as HTML structure and how this affects the overall optimisation strategy. A friendly structure directly impacts on the usability of the website. Here are guidelines for a more friendly SEO HTML structure.

1. Headline Optimisation

This is the section that houses the meta description, title tags, and even analytical and canonical codes. It is, therefore, crucial to ensure that you get it right. From a cursory glance, the head tag may seem inconsequential. This is why many people overlook it. While it will not affect the look of your website, it still plays a critical role behind the scenes. It is important to remember that the details in the head tag will appear on the search engine results page. If the content appears unprofessional, then it can turn away users from your site. The head is a snippet of your website. It is imperative to ensure that it represents your website in a professional manner.

2. Title Optimisation

Google algorithms are now much smarter. Today, it is hard to get away with keyword stuffing on your title tag. Google and other search engines will display this content on the SERPs. In most cases, the title tag will be clickable. Titles are also used to screen and filter different topics in the web pages. Titles are crucial because they are displayed on the results page as clickable headline. Page topics are also analysed through the page title. It is therefore important to ensure that titles reflect the content in your page. It is best practice to have the keyword at the beginning of the title. This will ensure that your page is clearly identified and in a speedy manner. Users are also more likely to click on your site if the title tag is specific and not stuffed with unnecessary words.

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3. Meta Descriptions

The information on the description is displayed on the results page, among many other descriptions from competitors. The description length varies when using different search engines. However, a good practice is to ensure that the characters do not exceed 160. It is important to establish that meta tags are not used when determining rankings. However, a good meta description will attract traffic to your site. A meta description is your unique selling point. As such, the description provided needs to be honest. The description is also a promise that you make to the readers. Ensure that when they click on your page, you delve right into the subject of your description. If you take too long, they will simply jump ship to another page. It is also important to have a catchy description.

If you are optimising several pages, vary your descriptions. A description can have a huge impact on the user experience. For instance, if you write a good description and what the user finds in the page is different from what they had perceived, then you have lost a potential customer. Meta description structure is more than just getting the right words and placing the keywords strategically. Good descriptions need to be backed by creative, entertaining, and informative content.

The above 3 ways go a long way in helping you to optimise your site. A friendly HTML structure creates a smooth experience for your customers. This in turn, leads to more traffic and more sales.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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