In the current wake of algorithms such as Panda, Hummingbird, and Penguin, you need to make sure that the content published on your website is of high quality to earn links and win the search engine optimization game. However, having quality content will not help you rank high on search engines if the site has technical and structural issues.
Here are three technical SEO issues and how to fix them.
As the business scales up, you might need to transfer an entire site or web page to a new URL to reach out to more people. According to a statement released by Google, one of the best ways of making sure that search engines and target users are directed to the correct page or site is by using a 301 redirect. A professional web development agency in Singapore can locate such errors and set up 301 redirects using premium webmaster tools.
Slow Page Loads
Blog platforms and content management systems sometimes automatically create awkward or messy URLS for new content and pages. They may insert “index.php?p=356456” at the end of a URL. Such URLs will hurt your credibility and interaction with users and search engines. If not resolved, it can result in a significant drop in click-through-rates. SEO optimized URLs should contain high-value keywords and should be easy to ready for not only users but also the search engines. Concisely, SEO friendly URLS will boost your site’s ranking by making it possible for search engines to index the pages.
According to a report by Google, sites that record poor engagement statistics and have “crawlability” issues are considered irrelevant to the target audience. Making the site user-friendly or easy to navigate by investing in a new web design will help boost engagement statistics and ranking.