Is your Singapore e-commerce site experiencing weak organic traffic? If that is the case, you are probably thinking that customers are no longer interested in your products or services. Well, that could be true but you need to focus on the bigger picture.
As an online business that is always competing with other brands that offer similar or the same items, you need to look at the backbone of your site, SEO. Let us look at 3 SEO problems that could be holding back your e-commerce site.
Not Publishing User Reviews
Nowadays, customers need extensive information about a product before making a purchase. What better way to show that your products are real and deliver the expected results than publishing user reviews or feedback. According to a study done by YotPo, which involved more than 30,000 businesses that had user reviews on their sites, on average, every business Google organic page views increased by 30% per month.
Well, negative reviews could dent your credibility, but there is enough evidence that user reviews boost conversion rates. In fact, more diverse product ratings are more effective in boosting conversion than five-star only reviews. Make sure that you respond to the negative reviews professionally to show that your brand is customer-centric.
You are yet to Embrace Unbranded Keyword Optimisation
Most of the e-commerce product pages are not keyword optimised. Instead, they are built around the model or brand name. It is true that some customers may be searching for the products using the model or specific name as the keyword and so including them in the title tag and other sections of the page make sense.
However, you need to realise that most consumers do not use the brand or model name, especially when looking for a product that is offered by obscure brands. For this reason, it is recommended to include popular phrases and words that people use on the pages.
This does not mean that you should stop using niche keyword usage. What it means is that you need to focus also on phrases that potential customers’ who are unaware of your brand use to conduct searches on Google.
Weak Product Descriptions
Since most e-commerce sites sell a plethora of products, it is very common to find short automated product descriptions. Unknown to such web managers is that short descriptions give search engines very little information to work with. On average, articles that appear on the first page of Google are 1,890 words long.
Automated descriptions are also not good for business as they can result in duplicate content issues. In addition, descriptions that are provided by the product manufacturer are most certainly replicated on other sites. Therefore, search engines will have no reason to index the content, as it is not unique.
Creating long descriptions of every product that you sell may not be possible. If you do not have the luxury of time, you can write descriptions of the best-selling products and use them as full-fledged landing pages for your company.
These three strategies will boost your e-commerce site on-page SEO and boost organic traffic as well as conversion rate. Go a step further and hire a professional Singapore digital marketing agency to optimise your site further as well as monitor its performance. The team will help you to make smart decisions that will influence your Singapore online business positively.