3 Mistakes That You Need to Avoid When Conducting a Website Audit

Building SEO

To succeed in achieving your sales objectives and enhancing the popularity of your brand online, you need to carry out site review frequently. The days when you would rank by simply including the right keywords in your title tags, content and header tags are over. Search engine algorithms have evolved and are more capable of pinpoint issues in a site and imposing a penalty. Here are three mistakes that you should avoid when conducting a Website Audit such as ignoring ranking factors and using incomplete data

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Here are three mistakes that you should avoid when conducting a website audit.

Making Decisions Based on Incomplete Data

Crawl the entire website to get a clear perspective of the problem and the plausible solutions. BeamUsUp and Screaming Frog’s SEO Spider are two of the most recommendable crawling tools in the market that you can use to know the health of your website.

Sideline the Website Accessibility

The efforts and resources that you put into creating branded content and designing the landing pages are worthless if the target customers and search engines cannot access your website. The search engines do not have to index every file on the site. You can indicate which pages and folders should be crawled by using robots.tx file. You can also block certain pages from search engines by using meta robots no index tag.

Ignoring On-Page Ranking Factors

There are more than two hundred ranking factors that are used to determine on-page SEO. Make your site worthy to be positioned at the top of search engine results pages by making sure that it complies with all on-page ranking factors. The content on each page should provide value to the visitors. The content has to be relevant, compelling, and well-written. More importantly, avoid duplicate content, make use of targeted keywords and avoid keyword cannibalism.

What is keyword cannibalism? This is a metaphor used in SEO circles to describe a scenario where a business uses the same keyword to rank multiple web pages. Doing so confuses the search engine as well as users. One of the best ways of avoiding this vice is by having a comprehensive and updated keyword index for your entire website.

Not sure what to do? Speak to Singapore’s top SEO consultant: MediaOne Business Group at 6789 9852.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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Search Engine Marketing (SEM)

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