3 Massive SEO and Content Shifts Your SEO Agency Should Know


In the last five years, Google has de-ranked thousands of websites that did not conform to their regulations and protocols.  There are some SEO and content shifts that you need to master now to continue dominating the market. The most successful Singapore SEO agencies are already changing their tactics for upcoming Google algorithm and content shifts, but it is still not too late for you to start if you have not appointed an expert to help you.

Content Convergence and SEO

Web content does not always result in SEO success and this alone does not guarantee that the target audience will engage with your web content. It is recommended to create content based on accurate research data. At the moment, content marketing that is devoid of data is considered void and ineffective in spurring interactions and conversions. Articles, videos, and infographics that help people solve everyday problems stand a better chance of going viral than general content. You also need to amplify the content through social media platforms to boost search visibility on Google.com.sg and create demand.

Shift From Mobile to Mobile-First

It is no longer a secret that most of the internet searches are done using mobile devices. Optimizing your website for mobile search and mobile devices is now mandatory if you want to rank high on search engines and reap maximum profits from Singapore and other lucrative emerging markets in South East Asia. Make sure that the content you publish on the site is relevant to the mobile users.

Shift from Text to Voice

Research has shown that 20% of mobile queries done on Google are voice searches. Voice search is a new area that Singapore digital marketers need to stay leveraging moving forward, but it is too early to ignore text searches. It is projected that the number of voice searches will continue to rise as the adoption of virtual assistants such as Alexa and Siri increases.

Most of the voice search queries are questions that reveal the inherent intent of the user. Identify these questions and optimize the content accordingly. This move will boost your ranking on the search engines.

Finally, you need to optimize your Google My Business page to get more visibility in various geographic locations that you operate. Every location should have its own landing page to connect with the local audience better. Also, make use of local business Schema markup to keep track of the performance of your local keywords ranking on search engines.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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