3 Key Attributes of a Successful Singapore Digital Marketer

Digital Marketer

What’s most interesting about Digital Marketer and social selling is the way in which they have affected Singapore consumer behaviour. You see, Singapore consumers are no longer making quick purchases, but instead, are doing thorough research before buying. And this is why it’s so important that Singapore business owners are familiar with the strategies needed to promote their products online–which involves combining both social outreach and high-quality content.

Importance of a Sound Digital Selling Strategy

Smartphones have had a huge impact on digital selling because they ensure that the consumer is always an arm’s length away from the internet. And when you consider the fact that there are currently over 4 billion internet users, that’s a big deal. In fact, Singapore business owners are taking note of this connectivity and are starting to realise that relying too heavily on offline marketing strategies can be devastating. As a result, they are are evolving with technology and investing more of their money and time into their digital selling strategies.

Over 60% of a buyer’s journey takes place online. However, it’s important to keep in mind that there’s more to digital selling than just having an online presence. The best digital marketers understand that their sales process must align with the needs of consumers and that you must connect with your target audience in a way that’s meaningful. Let’s take a moment to discuss 3 key attributes of a successful Singapore digital marketer.

1. They Optimise Their Sales Funnel

The term, sales funnel is used to describe the process that a customer goes through while on the road to making a purchase–this is from the time that they are first introduced to a company to when they actually make a purchase. If Singapore business owners want to be successful in digital marketing, one of the first things they need to do is understand their online sales funnel. This will give them insight into how their customer made their decision.

And in order to move prospects through the funnel, it requires several important steps. You must engage them, convert them into customers and complete a sale. You must also work to gain loyal repeat customers. While good strategists know how to engage their prospect throughout the entire sales funnel, the best online sales funnels are those that engage their customers from the very beginning and ensure that they interact with it until they’re ready to buy. In this way, the process feels more organic.

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2. They Create Quality Content

The quality of your content can often be the difference between success and failure. While its very easy to fall into the trap of using content to promote your products or services, today’s consumers tend to shy away from this type of content. Singapore consumers are, instead, searching for information that will improve their lives. They don’t want to be sold to, they want information that’s actionable. This plays a huge role in keeping people engaged.

So instead of giving minute facts about what you offer, tell your brand’s story. Paint a picture for them of who you are–something that they can relate to. Also, lead with content that is actionable. When you solve people’s problems, you become an industry authority. The good news is, this type of content can be delivered in a variety of ways:

Blog Posts

If you ask the top marketers what their number one priority is when it comes to inbound marketing, most will tell you that it’s their blog content. Here’s why: content that is valuable, relevant and posts frequently helps to search engine rankings, website traffic, hits on social media profiles. Consistent blogging can also let your audience know that you’re dedicated and are active online.

Webinars and Online Events

If you would like for your audience to associate a face with your brand, you could always offer webinars and online events. In this way, you could demonstrate your expertise by educating people with live tutorials or events that require different speakers. This content could be available on your site or one day, live events. Just make sure that it’s something relevant to your audience. If you can’t think of a topic, poll your social media followers and ask what they would be interested in learning. This is a great way to form a connection with your audience.

Testimonial and Case Studies

If you want your target audience to learn more about what you offer and understand the benefits, then you should consider writing a case study. It could be presented in long-form or even a short paragraph. Discuss issues that one of your clients was having and how your business was able to use your actionable solutions to turn things around.

Email Marketing

A vast majority of Singapore internet users have emails. So email marketing is a great way to reach out and communicate with them. There are three things that make this form of marketing ideal: it keeps your audience engaged, it’s cost-efficient and it can be accessed on any device. So send regular branded emails that contain newsletters. updates, promotions, as well as events.

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Social media content

There are many Singapore companies that credit their success to well-curated and creative social media content. Statista estimates that by the end of 2018, the number of Singapore Facebook users will reach 3.16 million, which means that brands have a golden opportunity to increase their impressions, generate quality prospects, and completely drive them through their sales funnels.

However, it’s important that you’re careful about what you share and where. In fact, you should do a little research to find out on which platforms your audience spends the most time. For instance, if you own a Singapore modeling agency, then you will likely find that a great deal of your audience spends their time on Instagram than on Facebook.

And make sure your posts are relevant, actionable and valuable. You can use these platforms to share links to your case studies, blogs and webinars. You should do your best to keep up with all of the comments on your accounts.The best way to make a connection with your audience is to respond to them and in a timely fashion. If they say they want to see more of a certain type of content, then do your best to give them what they are asking for.


3. They Utilise Analytics and Data

One of the biggest changes that has taken place online within the last few years is the amount of access that marketers have to interpret the behaviour of their target audience. As marketers take advantage of platforms like Google Analytics and social media “business” profile they are able to gain more insight into the level of engagement they are experiencing. This data can be invaluable because it gives Singapore business owners an idea of where their customers leave the sales funnel. And this information, in turn, can be used to improve the online experience.



The key to ensuring that your digital selling strategy is successful is to pay attention to what your customers need and want. Take the time to consider where they spend their time online. Use analytics tool in order to get a better idea of how to optimise your strategy and get the most from your sales funnel.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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