Brick-and-mortar retail is on a decline in Singapore. With many stores closing down, from small businesses to big-box retailers, it’s safe to assume the ‘retail apocalypse’ has finally caught up with the people of Singapore. The numbers are scary – and by the looks of it, it’s not just the American chains in Singapore that […]
Every second, Google processes 63,000 search queries. With so many people relying on the search engine to get information, it makes sense for Singaporean companies to invest in SEO packages to increase their rank on SERPs. Before anything, it is critical to understand the components of standard SEO packages. Most packages consist of services […]
The first dilemma you have is: to develop an Android app or an iOS app? Hopefully this video will clear this up: Then you may have a second dilemma: hiring a mobile app developer or hiring a mobile app development agency to help you out with your app project. Most agencies will charge you about […]
The most constraining factor in online marketing is your budget. This is true as the majority of businesses in Singapore are funded with credit cards or loans from family and friends. It’s no wonder the first question that businesses ask whenever you bring up the idea of online marketing is, “how much will it cost?” […]
The Growth of Online Shopping in Singapore Expenditure (in million US$) Year Fashion Electronics and media Toys, Hobby and DIY Furniture & Appliances Food & Personal Care 2017 859.4 951.1 543.4 618.2 520 2018 994.6 1054.9 652.7 720.4 645.9 2019 1188.8 1216 805.9 866.6 828.3 2020 1445.6 1441.8 1005.4 1059.7 1071.1 The revenue […]
With an internet user penetration of 91%, your company could be missing a huge opportunity if it is yet to invest in newsletter marketing in Singapore. Even better, this rate is expected to increase to a remarkable 97% in 2023. Newsletter marketing in Singapore is a strategy that companies use to send informational and promotional […]
When you’re not particularly au fait about managing your Facebook presence, it’s easy to be unsure of whether to set up a Facebook Page or Group. Some individuals even go to the extent of posting their business messages and links on their Facebook profile –one grave mistake business people make all the time. Granted, things […]
Ask any marketer about how they generate leads, and they’ll be quick to mention email marketing, social media, inbound content marketing, and cold outreach. Now ask them about the tools they use to generate those leads, and they’ll hesitate before giving varied answers. That’s partly dues to the fact that the lead generation tools you […]
Vocabulary SEO Quiz. Define the following words: “SERPs,” “B2B & B2C,” “CTA,” “Above the fold,” “CPM.” If you got all of these words right, then you’re on your way to becoming a fluent digital marketing conversationalist. To many, digital marketing may seem like a minefield of technical jargon. Marketers, just like lawyers, doctors, teachers, mathematicians, […]
Singapore has one of the most vibrant digital business spacse in the world. The fast internet connect and advanced technology are two of the primary factors that fuel growth of the digital business landscape. If you plan to venture into this country, you need to hire the best advertising agencies to help you promote your […]
