The internet has come a long way — from a web of interconnected computers that were once the sole domain of academics and government agencies to a vast network that houses more data than storage companies can ever keep track of. With this massive explosion of information comes a barrage of new problems, especially the […]
The business grants portal mitigates the challenge of identifying the right business grant for Singaporean entrepreneurs. Aspiring business persons encounter a puzzle-like difficulty when assessing tens of government-aided business grants in Singapore. Though these grants enable SMEs to grow and expand their ventures, finding a befitting option and identifying different issuing agencies can be energy-sapping. […]
Entrepreneurship and capitalising opportunities go together. The majority of people who don’t visualise a career in the business arena may not have an idea of where to find and how to identify Entrepreneurship prospects. Many questions accompany the reluctant attitude towards Entrepreneurship. But where do risk-taking business people get their ideas? How do they exploit […]
Definition: What is a Chatbot? A chatbot is a powerful customer support tool. Generally, they’re designed to operate as virtual customer assistants. A chatbot can also be defined as an artificial intelligence program designed to simulate a customer service representative. It’s designed to automate many of the customer support processes, mainly by providing answers to […]
What is Social Media Management? Digital marketing comprises multiple moving pieces all geared towards generating interest, nurturing leads, and closing sales. To make this happen, you need to know the ins and outs of every digital marketing strategy and understand how each tactic benefits your campaign. You are probably familiar with using social media channels […]
What is Personal Branding? Personal branding is the process of marketing experts in specific niches and their careers as brands. Every decision has to be well calculated as the branding process is continuous. The main goal is to maintain the desired perception, reputation, and impression. Are you looking to grow your business and gain more […]
Shopify is one of the leading e-commerce creation platforms in the world. It is a subscription to a software service that allows you to create a website and use their shopping cart solution to manage, sell and ship your products. The platform has an easy to use admin panel that enables you to enter store […]
What is Email Marketing? Email marketing is the process of creating and sending emails to potential customers in a bid to establish a cordial working relationship with them, promote products and services. It is one of the strategies used in digital marketing, which consists of promoting brands using websites, blogs, social media, influencers, and so […]
What is Social Ecommerce? Social ecommerce is simply selling products and services through social media platforms. It can also be referred to as social shopping. By combining social media and ecommerce, brands have been able to take advantage of social advertising to streamline the buying process. A while back, social ecommerce involved redirecting people from […]
