The internet has come a long way. And no technology company can arguably say they have been more responsible in shaping up the internet than Google. Google isn’t the first search engine to be launched. It was Archie. After it, came Veronica, Ask, Excite, Look Smart, and a long list of other search engines, all […]
If you’re deeply involved in the B2B business sector on a day-to-day basis, the chances are that you’re likely to play a consumer at some point. Anybody who represents an organization that markets to another are pretty familiar with the B2C marketing landscape and its reflective strategies. Whether you’re building a B2B or a B2C […]
What is a Law Firm? A law firm is an association of lawyers who practice law. It is a business entity formed by one or more lawyers to engage legal practice. Usually, the members of a law firm share clients and profits. What are the different types of legal practice? Banking and Finance: […]
What is Social media engagement? This is a measure of the number of public likes, shares, and comments that a brand gets through its social media marketing efforts. Ideally, engagement is used to measure the performance of a marketing campaign and not necessarily sales. This is based on the fact not everyone who likes or […]
A good website is vital for any business. A website is the face of your business and acts like an extra employee working 24/7. Its functions include providing a company’s information, answering customer’s questions, and making sales. However, your site may be of no use if it does not get online visitors. According to statistics, […]
