Innovations In Social Media Marketing Using Big Data
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
It’s the same old story: you do your research, build out your keyword targets, and create great content. But then Google throws a curveball, and everything you thought you knew
Are you looking for a reliable ecommerce platform to bring your business idea to life? PrestaShop could be the answer. The open-source, Israel-based software company provides an intuitive back-office interface
SEO is a zero-sum game. For someone to rank #1 on Google, someone else has to drop in rank. But what if a competitor wanted to take you down? Not
Did you know that 46% of all Google searches are for local information? That’s one in every two searches on the planet. Even more impressive, that number is growing exponentially.
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
E-commerce or “online shopping” refers to selling and marketing products and services through electronic communication channels, mainly online marketplaces. An ecommerce store handles a variety of tasks from collecting customer
Do you know why people pay to learn anything online? Well, it’s not because they can’t find the information they need somewhere on the internet. It’s because they don’t have
You want to get as many readers as possible when running a blog. But just as importantly, you want to keep them engaged. After all, someone visiting your blog regularly
A domain name is a text-based label that provides a web address where you can find content hosted on a website or online service. A domain name is usually built
Of the 7.9 billion people on earth, over 5 billion use the internet daily. That’s a whopping 65% of the world’s population. In 1995, only 1% of the population could
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
An invisible website is a wasted opportunity. If you haven’t done anything to optimize it for search engines, it might as well not exist. Or, at the very least, it’s like
How and When to Use Subliminal Messages in Your Ad Copy Marketers are always looking for that magic bullet -- a way to get a leg up on the competition.
How Inflation Affects Consumer Spending Inflation is often misunderstood and misrepresented, which has serious policy ramifications. High inflation causes significant economic stress, and it can even lead to economic decline.
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
Google is known for its famous catchphrase, “Don’t Be Evil.” In the past, it meant that users could trust Google to do right by them. But in a broader sense,
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
If you're looking to grow your business online, you're probably aware of the importance of having a good grasp of marketing and SEO topics to incorporate into your web content.
The word ‘SEO' stands for search engine optimization, which is making a website or blog as relevant and helpful to as many people as possible when they do a web
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
The world of search engine optimization (SEO) is constantly evolving. Google, the world's most popular search engine, regularly updates its algorithms to ensure that users receive the most relevant and
SEO or search engine optimization is essentially defined as the process of improving both the quality and quantity of website traffic. It also dedicated efforts towards increasing the exposure of
Will SEO carry the same weight in 2023? It’s hard to say, given the ever-evolving nature of web technology. But one thing is certain: As long as websites care about
You spend a lot of time crafting an informative and authoritative blog article, only to have it overshadowed by a barely relevant link on some spammy website. Sometimes it can
The key to producing actionable content is to provide value at each stage of the marketing funnel. Whether you’re just starting and need to attract attention or get people to
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
SEO without email marketing is like pancakes without syrup -- sure, they can stand alone, but they’re so much better together. Imagine driving all that SEO traffic to your website
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
How To Create A Good Survey Or Polling Form The Difference Between A Poll vs A Survey Unlike surveys, which typically include many questions, a poll just asks one specific
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Among the most significant changes in the digital world is the growing acceptance of voice search technology by internet and gadget users. The simplicity with which voice search may be conducted
Did Google suspend your Google Business Profile (GBP)? If so, don’t worry - it’s not the end of the world. There are a few reasons this happened, and there are
Thinking about using a headless CMS for your next project? You’re not alone. Headless CMS has become a popular trend in web development. But what is a headless CMS? And
According to studies, almost 90 percent of eCommerce businesses flop during the first 120 days of operation. While an e-commerce website might be a lucrative option, the risks can sometimes
SEO and social media don’t operate in silos. Both are vital pieces of an effective digital marketing strategy. And when used together, they can have a significant impact on your
I like to think of SEO as building a house. You wouldn’t just randomly start building walls and hope the house comes together. It helps to have a plan, but
Let’s paint a simple picture of what a typical campaign might look like: You advertise your product on Facebook, Google, and other media networks. Your ads are shown to people
A bad shopping experience can dissuade customers from returning to your site, while a good one can keep them coming back for more. https://www.youtube.com/watch?v=cKa9pGCXQAg A good eCommerce shopping experience involves
If you're hitting a wall with your email marketing efforts, you're lucky because you've found the answer right here! Learn how to boost your email response rates and build a
As a marketer, you're always looking for ways to further enhance the success of your marketing campaigns – particularly when you're seeing limited results. When it comes to digital marketing,
SERP analysis is a process of analysing the topmost websites and blogs that rank for a given term or subject. This data can be used by SEO and business experts
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
WordPress SEO is more than installing Yoast or Rank math plugins and calling it a day. As the industry evolves, so must your SEO strategy. One of the most neglected
The keyword analysis is a fundamental step in the content creation process. It's closely related to keyword research, which we'll discuss in more detail below. Once you have your keywords,
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out:
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages' pace and make sure their performance is optimal. Honestly, nobody
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you've introduced a terrific product or service, you won't sell if you've
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
What is PPC Remarketing? https://youtu.be/4lE9WKMhxVY For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If
Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we'll try to break it down for you. Seriously, ever been given a PPC advertisement quote that
If you are a digital marketer in Singapore, having smart online strategies is vital to the success of your business. The internet has radically transformed the global digital marketing industry.
In the modern business ecosystem, you cannot rely on logos alone to create product and service awareness. You have to grow it into a brand and this is where you
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
It’s a common phenomenon among business owners and marketers alike -- they get enthused by the idea of running a PPC ad campaign. So they rush to give it try.
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
Keyword Research is still as important as ever with disregard of the niche you are in. Whether for advertising or SEO purposes, Keyword Research provides the ultimate insight on how
When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
As technology advances, so do the bad actors. Their mode of operation changes almost in step with new technology. Cyber-attacks keep evolving and increasing at alarmingly high rates. Businesses are
It takes a great idea to come up with a new product, and the majority of online marketing does not get lucky in coming up with new products. However, if
SEO isn’t science. You simply can’t be sure of the results a certain actionable plan will yield, considering a significant amount of what happens within the SEO sphere is mostly
Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the
Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
Small business everywhere are using PPC advertising in Singapore because its cheaper than traditional media, easy to develop, manage, budget, control costs and optimise for profitability. How did Google come
The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why
Online marketing isn’t a zero-sum activity. But with certain marketing endeavours, you lose when your competitors gain. Try to think of all the big things that occupy a marketer’s mind
The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential
When you start an accounting firm, there is so much you need to do in order to keep the business going. There has to be a steady flow of clients.
It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to
The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the
Selling office and commercial property can be a daunting task. Some of the factors that determine how your property performs in the market includes its features and pricing. If you
The emergence of the internet more than two decades ago revolutionised the way human beings conduct their activities. Many traditional jobs are disappearing because computers can perform the same tasks
Singapore digital marketing industry is booming thanks to the advancement in technology and increased internet access and widespread use of smart mobile devices. More than 80% of Singaporeans have access
What Is Ad Blindness? Ad blindness or banner blindness is the act of intentionally or intentionally ignoring banner ads on a website. A banner ad is a graphical box of
So, you finally started your car repair business. As the days go by, you realize that the business is actually tougher than you imagined. When you are just starting out,
Starting your own business is exciting but also has its own hurdles. A contracting business is one of the most lucrative. This doesn’t mean that after you have set up
When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is
Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude
Your online marketing campaign is beyond impressive this far. Visitors are flocking to your website in droves, and you seem to be getting lots of positive reviews about your brand
Selling insurance policies is different from most businesses. What you are selling is not a product/service like a books, toys, cars or a restaurant. It’s a kin to selling an
Beauty salons are literally everywhere in Singapore, and there are many more popping up all over our island even as you read this. Starting a business is challenging enough but
FinTech, or financial technology, is a hot topic in the business and financial world. And with a good reason: it’s a rapidly growing industry with so much potential. But we
The keyword analysis is a fundamental step in the content creation process. It's closely related to keyword research, which we'll discuss in more detail below. Once you have your keywords,
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
https://youtu.be/A4mHi6KraL0 In the current digital era, social media has become essential for businesses to establish an online presence and engage with their target audience. One platform that has gained tremendous
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
TikTok is the go-to platform for short-form mobile videos, with a global reach of over 1 billion users. And it’s not just Gen Z that’s obsessed – TikTok is quickly
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
A content strategy is all about doing content work for your brand to engage with your audience and attract more leads to your business. But beyond just content, you need
What’s Social Media Marketing? In the simplest of terms, social media marketing is the process of using social media platforms to market your products or services. But it’s not as
Increasing your lead generation is important to your business. You can increase that by using your logo. Using your logo to express your unique voice will help capture readers' attention.
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
https://youtu.be/QVWDeIfYOK4 In today's digital age, social media platforms have become powerful tools for businesses to promote their products and services. While many businesses are familiar with platforms like Facebook and
One of the most important – and yet most underutilized – metrics for any show is live viewers. The higher the ratings, the more advertisers will pay for ad space
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
Restaurant owners should consider adopting Instagram as part of their marketing strategy because it provides a unique opportunity to connect with potential and current customers. When used correctly, Instagram can
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
There is a lot of misconception about digital marketing. Many people believe that all you need to do is install some software, build a blog, and you're good to go.
If you're looking to grow your business online, you're probably aware of the importance of having a good grasp of marketing and SEO topics to incorporate into your web content.
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
In today's digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and attract more customers. With their large followings and engaged audiences,
You’ve created the perfect Instagram account for your brand. You have eye-catching images, a great bio, and the right audience following you. You’ve done all the hard work. All that’s
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
https://youtu.be/RMVNt-_lMAg Social media has become an integral part of our lives. It has transformed how we communicate, share information, and promote businesses. For entrepreneurs and aspiring business owners, social
Social media listening is changing the way that the entertainment industry thinks about marketing and promotion. By tracking and analyzing social media conversations, brands can gain valuable insights into what
https://youtu.be/DhOrRQmQ-Z8 The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more challenging. As an app developer or marketer, it's crucial
https://youtu.be/EesHeeQCrDI In today's digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many app developers and marketers often need larger budgets. The
A website can be a lead generator, a source of sales, and a reflection of your brand—all at once. Creating a website that's on the cutting edge of design takes
Do you post on social media just for the sake of it? Or, ever felt so wrapped up in what hashtag day it is -- like #MondayMotivation, #ThrowBackThursday, or #FlashbackFriday?
Have you heard about the Tarte Dubai Trip? It seems like everyone is talking about it these days, and for good reason! In case you're not familiar with Tarte, it's
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
You've built a beautiful online store. You've curated a breathtaking array of products, from clothing to accessories and home decor. Now it's time to engage with your audience. Like any
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
Put yourself in the shoes of a marketer and think about how you can best utilize social media for marketing. Obviously, you want to measure the success of your strategy
You've probably considered trying PPC (Pay Per Click) marketing to grow your email list. You may be familiar with PPC marketing if you've ever purchased a product or used a
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
If you're looking for fame on TikTok, you've come to the right place. With over 500 million monthly active users, TikTok is one of the biggest and most popular social
In the pre-digital era, marketing strategies were built around sporadic marketing campaigns that would generate a burst of interest and sales but then taper off until the next campaign. This
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
In case you're wondering, forms conversion optimization is the practice of maximizing the amount of data a business can collect from a website visitor by converting their input into a
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
You’ve successfully set up a killer SaaS business. Users are signing up, and revenue is rolling in. It’s everything you dreamed it would be. Now, onto the next big step.
The Covid-19 pandemic ushered in a new era of remote work, with companies swiftly transitioning their employees to working from home. The marketing industry was no exception; many firms switched
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
There is no denying the global success of South Korean K-pop group Blackpink, who have amassed a staggering 16 billion YouTube views, 71.1 million subscribers, and hundreds of shattered records.
If you're planning to launch a website, one of the first steps you need to take is to secure a domain name. A domain name is a unique address that
One of the most fascinating places to work today is Singapore. The nation takes pleasure in being one of the most creative nations in the world, with excellent living conditions
In 2023, the global mobile app market is expected to reach $935 billion. That’s a massive jump from the $581 billion in 2019. So, if you’re thinking about building a
Top 15 Digital Marketing Vendors in Singapore Statista ranks Singapore fourth as the most digitally competitive country in the world, after the US, Denmark, and Sweden. Remember that Singapore has
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
https://youtu.be/tf1JSf1-DqI Millions of people worldwide now rely heavily on social media as a source of knowledge. Verifying the accuracy of information shared on social media platforms has gotten more
There are times of the year when there is a natural decline in customer interest. There are, on the other hand, a great many other potential explanations for why your
One of the most important – and yet most underutilized – metrics for any show is live viewers. The higher the ratings, the more advertisers will pay for ad space
Many businesses have found that advertising on LinkedIn is an effective approach to reaching and interact with their ideal customers. However, documenting LinkedIn conversions is essential for evaluating campaign performance
Marketing and business jargon has become an integral part of our professional language. However, not all expressions are created equal. Some have been overused to the point of exhaustion, while
In today's competitive business environment, it's vital to maintain strong relationships with your most valuable clients. This is where Key Account Management (KAM) comes in, allowing businesses to build long-term,
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
https://www.youtube.com/watch?v=YNIahXXAmcM&pp=ygU9VGhlIFJvbGUgb2YgUGVyc29uYWxpdHkgaW4gQ2FyZWVyIENob2ljZSBhbmQgSm9iIFNhdGlzZmFjdGlvbg%3D%3D Selecting a career path is a pivotal milestone in life, shaping not only our professional trajectory but also our overall happiness and job satisfaction. The journey to finding the
In this day and age, there is no denying that digital marketing and SEO have become one and the same. Forrester predicts that by next year, 80% of marketers will
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
As the year ends, many businesses scramble to re-invent their email marketing strategies and refresh their campaigns. It's a challenging task and one that demands a lot of thought and
With 2022 coming to an end, it's time to look back and reflect on the past year and plan for the next. One of the most significant events that marked
These days, shared office spaces are one of the most talked-about trends in how people get work done. As more and more people move away from the conventional workplace, creative
If you're reading this, I assume you're already familiar with the impressive growth of digital advertising. In 2022 alone, digital adspend is predicted to hit nearly every market segment. Thanks
Revenue management is the practice of controlling the price you pay for goods and services so that you can manage your financial resources effectively. Essentially, it means using pricing to
Singapore is often considered to be the utopia of business. It is a well-known fact that the city-state is an important center of commerce in Southeast Asia, and this is
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
The words UX, UI, and CX, get tossed around a lot these days, sometimes used interchangeably, despite having vastly different meanings. While you may still get the gist of what
Google has always been a coveted spot for e-commerce websites to appear. Since its inception, the top spot on Google has been synonymous with a successful e-commerce site. In today's
As a business owner, you understand the importance of generating leads for your company. After all, leads are the lifeblood of any business. Without them, your sales funnel will dry
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
The tech world is an exciting place, but it can also be a dangerous one. Innovations are constantly being created, which can both help and hurt you. That's why it's
In the past year, the world of data visualization has experienced an explosion in popularity. With the rise of TikTok – and the subsequent data dump that came with it
Hey there, aspiring entrepreneurs! In today's world, digital marketing is an indispensable tool for businesses to thrive and succeed. With the ever-growing importance of the internet, it's no surprise that
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
Hey there, fellow business owners and marketers! Are you looking for ways to take your marketing strategy to the next level without breaking the bank? Well, have you considered utilizing
Increasing your lead generation is important to your business. You can increase that by using your logo. Using your logo to express your unique voice will help capture readers' attention.
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
While the world has shifted to a digital sphere, there's still a place for the ‘old' types of businesses: those that provide a physical product or service. Maintaining an online
In today's world, social media has become a powerful tool for businesses to reach their target audience. Micro-Influencers has become one of the most popular ways for brands to promote
The travel industry is a huge market, driving 5.81 trillion dollars of the global economy. Each year, travellers spend billions of dollars on flights, hotels, tours, cruises, and other travel
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
When you register a brand new domain name, there is usually no direct confirmation that the person behind the registration is actually the domain name's rightful owner. Even after you
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
PHP is not short on frameworks. Options abound. From a lightweight option like Slim to a full-fledged enterprise solution like Symfony, there’s always a PHP framework that snugly fits your
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
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Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
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As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
The internet has come a long way -- from a web of interconnected computers that were once the sole domain of academics and government agencies to a vast network that
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
Aside from the general style of your e-commerce website, high-quality photos will have a significant impact on whether or not consumers choose to purchase with you. Having superior product photos
https://youtu.be/wwWY6NznDvw Most companies are aware of the value of branding. The reputation of a firm may make or break it, after all. Without a strong brand voice strategy, it may
Buyers are to your business what oxygen is to your body. Without them, your business will eventually die. But unlike oxygen, you can’t just sit back and expect buyers to come
Almost all of the successful businesses you know today have gone through a rebranding process at least once. Whether they did it because their original branding strategy didn’t work anymore
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
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Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
Planning is one of the essential parts of any business. It doesn't matter if you are a small or large business, professional services firm, or even a government agency; no
If you think designing a logo is easy, you’re probably not a designer. Even for the most seasoned designers I know, creating a practical logo still poses a tough creative
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Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
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Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
In the last few years, we have seen a major shift in how content is created and consumed. Content marketing platforms (CMPs) allow customers to discover content relevant to their
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
Inbound vs. outbound -- the long-lasting debate in marketing. Which method is more effective in driving leads and sales? The answer, unfortunately, is that there is no blanket answer. Inbound
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Here’s what inbound marketing isn’t: a new fad or a rehashed way of doing things. Inbound marketing is a methodology that attracts strangers and converts them into customers and promoters
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
Are your Instagram ads not performing as well as you’d like? Don’t worry. You’re not alone. The average Instagram ad click-through rate is just 0.22%. That means, that for every
Mobile money transfers or mobile payment apps aim to make sending money to friends and family as easy and quick as possible. Many apps are available for Android and iPhone,
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
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The term ‘IoT' was first used in 2006, but it was only in the past couple of years that we started to see the real benefits of this connected world.
You may be familiar with the term ‘software product', but do you really know what it means? Have you ever thought about the different types of products that you can
One of the world's most advanced and contemporary cities is Singapore. With a little more than 5 million residents, it is home to global enterprises, cutting-edge tech start-ups, and hopping
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Why Should You Secure Your Data On Your Computer https://www.youtube.com/watch?v=-ni_PWxrsNo Data is a four-letter word that most businesses will not want to hear. It stands for Dollar, Dollar, Dollar, and
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
https://youtu.be/G-CJR10UqTE Modern firms need Business Process Management (BPM) in order to maintain efficiency and remain competitive. BPM software can assist businesses in automating and streamlining their procedures, hence decreasing errors
It’s been a little while since the last Node.js release, but the wait was worth it. Node.js 19 comes with some fascinating features that are sure to make your life
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
https://youtu.be/hPXzbxB6Tjc Keeping your company compliant with the numerous laws and norms that regulate financial services is crucial as the world becomes more digital. Many firms disregard the significance of upholding
There is no question that technology plays a crucial role in our lives today. Everything from banking to e-commerce to government depends on the internet in one way or another.
Malicious software, known as malware, can be extremely intrusive, affecting multiple aspects of your computer's functionality and potentially exposing you to harm. You could accidentally expose yourself to malware if
https://youtu.be/Hraa6CHSB90 Social media has become an integral part of our daily lives. People from all walks of life use social media platforms to connect, share, and explore. With the rise
In the past year, the world of data visualization has experienced an explosion in popularity. With the rise of TikTok – and the subsequent data dump that came with it
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
The web is a global marketplace full of opportunities. Whether you're looking to sell your products online or to be noticed by potential customers, the web can help. Just make
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The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
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If you're reading this, I assume you're either an industrial IoT enthusiast or an investor in the industry. Either way, you're probably looking for the latest news and updates about
Businesses rely on data analytics more than ever today to guide their business decisions. Chances are, whether you run a Fortune 500 company or a small local firm, you use
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Artificial Intelligence (AI) has transformed digital marketing in Singapore and across Asia, enabling companies to deliver more personalized and targeted campaigns, optimize their marketing budgets, and gain insights into customer
https://youtu.be/oKixNpz6jNo Particularly in terms of throughput, consistency, and resilience, modern applications frequently place high demands on their data analysis pipeline. A data analysis pipeline is typically a collection of scripts
The 10 Best Productivity App Developers In 2023 Mobile devices have changed the way we work. We increasingly rely on our phones to complete our daily work. Productivity is at