22 Google Search Statistics You Need to Know in 2022
It’s the same old story: you do your research, build out your keyword targets, and create great content. But then Google throws a curveball, and everything you thought you knew
It’s the same old story: you do your research, build out your keyword targets, and create great content. But then Google throws a curveball, and everything you thought you knew
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
You want to get as many readers as possible when running a blog. But just as importantly, you want to keep them engaged. After all, someone visiting your blog regularly
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
How To Create A Good Survey Or Polling Form The Difference Between A Poll vs A Survey Unlike surveys, which typically include many questions, a poll just asks one specific
Having a blog is great, but it takes a lot of time to grow and support yourself and your family with your blogging activity. If you're looking for a way
E-commerce or “online shopping” refers to selling and marketing products and services through electronic communication channels, mainly online marketplaces. An ecommerce store handles a variety of tasks from collecting customer
Thinking about using a headless CMS for your next project? You’re not alone. Headless CMS has become a popular trend in web development. But what is a headless CMS? And
Marketing and technology go together like peanut butter and jelly (if you’re not a fan of PB&J, like coffee and doughnuts). In other words, it’s damn near impossible for marketers
If you're looking to step up your SEO game, then you've probably heard of keyword research. It's one of the pillars of any digital marketing campaign and for good reason-keyword
Imagine if your website was the cool kid in school. Everyone would be talking about it, wanting to hang out with it, and ogling its every move. That’s pretty much
What are Orphan Pages? In the world of SEO or online marketing, there is one term that keeps coming up over and over again: "orphan pages." These are pages on
How do you measure the success of your customer service team? Is it by the number of tickets they close? The number of calls they take? The number of repeat
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
As a marketer, you're always looking for ways to further enhance the success of your marketing campaigns – particularly when you're seeing limited results. When it comes to digital marketing,
The keyword analysis is a fundamental step in the content creation process. It's closely related to keyword research, which we'll discuss in more detail below. Once you have your keywords,
An invisible website is a wasted opportunity. If you haven’t done anything to optimize it for search engines, it might as well not exist. Or, at the very least, it’s like
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
If you're reading this, I assume you're either a marketer or someone who's at least considered themselves a bit of a digital marketer. In case you're not sure what SEO
WordPress SEO is more than installing Yoast or Rank math plugins and calling it a day. As the industry evolves, so must your SEO strategy. One of the most neglected
With the evolution of the smartphone and the increasing adoption of smart devices, people are relying less on traditional paper guides and maps. Instead, they prefer to use online tools
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
The first internet sale took place in August 1994, when a teenager by the name of Dan Kohn sold Sting’s "Ten Summoner’s Tales" CD to his friend in Philadelphia through
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
You’re probably already optimizing your site for Google, but what about Bing? Don’t make the mistake of ignoring this search engine. Google might be the most dominant search engine, but
A domain name is a text-based label that provides a web address where you can find content hosted on a website or online service. A domain name is usually built
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
Ask any eCommerce store owner what their top goals are, and “increasing online sales (conversions)” will almost always be at the top of the list. But ask them how they
Transition words are a part of speech that help your writing move along, smoothly gliding from one topic to the next. While you don’t want to overuse them, a few
Google’s search results have evolved a great deal over the years, and one of the most recent additions is the “People Also Ask” (PAA) feature. This new feature appears as
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
Google is known for its famous catchphrase, “Don’t Be Evil.” In the past, it meant that users could trust Google to do right by them. But in a broader sense,
You can't dismiss the value of link development if you want to improve your website's organic traffic. Backlinks, along with your content, are among the topmost ranking determinants, according to
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
Discover everything you need to know about ranking your website. https://youtu.be/wc_uo1prLg8 When your website is new, doesn’t have a lot of traffic and your company does not have a large
Technical SEO is a crucial aspect of any successful search engine optimization strategy, but it can also be a source of frustration for those who are new to the field.
Are you looking to enhance your online presence and boost organic traffic to your website? If you're operating on a larger scale, enterprise SEO is a game-changer. In this blog
One of the most important – and yet most underutilized – metrics for any show is live viewers. The higher the ratings, the more advertisers will pay for ad space
Google Search is one of the most popular Google products, and it could be used to explore the vast amount of content the company holds on its servers. One could
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What’s it like to sell your products on Flipkart -- one of India’s largest fashion and lifestyle e-commerce platforms? For starters, it’s pretty competitive. There are already a ton of
A global industry worth billions of dollars, digital marketing is one of the fastest-growing sectors in the world. As face-to-face commerce becomes increasingly difficult as a result of the COVID-19
Here goes the most comprehensive guide to local eCommerce SEO you’ll ever come across. The covid-19 pandemic did not spare the retail sector. The industry took a big hit, with
After keyword research, you’re armed with a list of potential keywords to target. Let’s say one of the keywords is “Vanilla Ice Cake.” The question running through your head is,
According to studies, almost 90 percent of eCommerce businesses flop during the first 120 days of operation. While an e-commerce website might be a lucrative option, the risks can sometimes
https://youtu.be/4rNwoCRuTWM You stumble onto a random blog post while conducting a Google search for something. In a short while, you realize you're on the wrong blog—it has nothing to do
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
As with learning any new skill, you need some practical experience to get your creative wheels turning. Digital marketing is no different. Once you’ve completed some theoretical study on the
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out:
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages' pace and make sure their performance is optimal. Honestly, nobody
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you've introduced a terrific product or service, you won't sell if you've
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
What is PPC Remarketing? https://youtu.be/4lE9WKMhxVY For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If
Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we'll try to break it down for you. Seriously, ever been given a PPC advertisement quote that
If you are a digital marketer in Singapore, having smart online strategies is vital to the success of your business. The internet has radically transformed the global digital marketing industry.
In the modern business ecosystem, you cannot rely on logos alone to create product and service awareness. You have to grow it into a brand and this is where you
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
It’s a common phenomenon among business owners and marketers alike -- they get enthused by the idea of running a PPC ad campaign. So they rush to give it try.
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
Keyword Research is still as important as ever with disregard of the niche you are in. Whether for advertising or SEO purposes, Keyword Research provides the ultimate insight on how
When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
As technology advances, so do the bad actors. Their mode of operation changes almost in step with new technology. Cyber-attacks keep evolving and increasing at alarmingly high rates. Businesses are
It takes a great idea to come up with a new product, and the majority of online marketing does not get lucky in coming up with new products. However, if
SEO isn’t science. You simply can’t be sure of the results a certain actionable plan will yield, considering a significant amount of what happens within the SEO sphere is mostly
Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the
Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
Small business everywhere are using PPC advertising in Singapore because its cheaper than traditional media, easy to develop, manage, budget, control costs and optimise for profitability. How did Google come
The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why
Online marketing isn’t a zero-sum activity. But with certain marketing endeavours, you lose when your competitors gain. Try to think of all the big things that occupy a marketer’s mind
The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential
When you start an accounting firm, there is so much you need to do in order to keep the business going. There has to be a steady flow of clients.
It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to
The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the
Selling office and commercial property can be a daunting task. Some of the factors that determine how your property performs in the market includes its features and pricing. If you
The emergence of the internet more than two decades ago revolutionised the way human beings conduct their activities. Many traditional jobs are disappearing because computers can perform the same tasks
Singapore digital marketing industry is booming thanks to the advancement in technology and increased internet access and widespread use of smart mobile devices. More than 80% of Singaporeans have access
What Is Ad Blindness? Ad blindness or banner blindness is the act of intentionally or intentionally ignoring banner ads on a website. A banner ad is a graphical box of
So, you finally started your car repair business. As the days go by, you realize that the business is actually tougher than you imagined. When you are just starting out,
Starting your own business is exciting but also has its own hurdles. A contracting business is one of the most lucrative. This doesn’t mean that after you have set up
When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is
Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude
Your online marketing campaign is beyond impressive this far. Visitors are flocking to your website in droves, and you seem to be getting lots of positive reviews about your brand
Selling insurance policies is different from most businesses. What you are selling is not a product/service like a books, toys, cars or a restaurant. It’s a kin to selling an
Beauty salons are literally everywhere in Singapore, and there are many more popping up all over our island even as you read this. Starting a business is challenging enough but
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
In every area of marketing, from email marketing to social media marketing and online marketing, we're seeing an increasing number of digital marketers adopt a persona-based approach to their marketing
Singapore is often considered to be the utopia of business. It is a well-known fact that the city-state is an important center of commerce in Southeast Asia, and this is
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Singaporeans are said to be one of the heaviest internet users in the world – the second highest in Southeast Asia (has approximately 5 million internet users). To be precise, 88.5%
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
It is no secret that traffic is king in online marketing, and getting visitors to your website is the key to your success. Having said that, converting those visitors into
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
A website can be a lead generator, a source of sales, and a reflection of your brand—all at once. Creating a website that's on the cutting edge of design takes
The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally. Since its launch in early 2018, TikTok
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
Restaurant owners should consider adopting Instagram as part of their marketing strategy because it provides a unique opportunity to connect with potential and current customers. When used correctly, Instagram can
The internet has changed the way we teach and learn. Now, more than ever, people are looking for ways to enhance their education online. If you're passionate about teaching and
In today's digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and attract more customers. With their large followings and engaged audiences,
Social media listening is changing the way that the entertainment industry thinks about marketing and promotion. By tracking and analyzing social media conversations, brands can gain valuable insights into what
Influencer marketing is such a big deal right now that we cannot avoid talking about it as far as digital marketing is concerned. It is a strategy that has become
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
Have you heard about the Tarte Dubai Trip? It seems like everyone is talking about it these days, and for good reason! In case you're not familiar with Tarte, it's
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
For any business, having a presence on social media is essential. However, many businesses don't know how to use social media for marketing effectively or how to engage with their
https://youtu.be/QVWDeIfYOK4 In today's digital age, social media platforms have become powerful tools for businesses to promote their products and services. While many businesses are familiar with platforms like Facebook and
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
What’s Social Media Marketing? In the simplest of terms, social media marketing is the process of using social media platforms to market your products or services. But it’s not as
Apps are the new face of the internet. They are the new way people communicate, access entertainment, get information, and fulfil basic needs such as banking, shopping, paying bills, ordering
https://youtu.be/DhOrRQmQ-Z8 The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more challenging. As an app developer or marketer, it's crucial
What Is an Influencer Marketing Strategy? Influencer marketing identifies and establishes individuals who strongly influence their target audience or a brand's industry. A brand creates a partnership with the influencer
Facebook Ads, sometimes referred to as “adverts,” are one of the most popular and effective ways of getting your product or service out to the public. However, while they can
You've built a beautiful online store. You've curated a breathtaking array of products, from clothing to accessories and home decor. Now it's time to engage with your audience. Like any
Likes are like a pat on the back -- a way of saying “great job!” on Instagram. True ‘grammers know that a like is worth more than just a finger
Consequently, you've decided to start your own business as a freelance media marketer. There are a few things you should be aware of. To begin, let me say that it
https://youtu.be/T2M9hSswlIs YouTube has emerged as a powerful platform to help entrepreneurs showcase and sell their business ideas. With its massive user base and wide reach, YouTube offers a unique
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Importance of Quality Link Building The term ‘link building' can be somewhat confusing when applied to Search Engine Optimization (SEO). Even the most sophisticated SEO professionals can become overwhelmed by
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
Online businesses go wild with Content. Reason? Content is what sells products and services, defines a brand, engages an audience, and even gets them delighted enough to come back and
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
The podcast industry market size is estimated to be worth $23.56 billion in 2023. The number of podcast listeners has also grown exponentially, reaching over 464.7 million, and if the
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
In case you're wondering, forms conversion optimization is the practice of maximizing the amount of data a business can collect from a website visitor by converting their input into a
https://youtu.be/RMVNt-_lMAg Social media has become an integral part of our lives. It has transformed how we communicate, share information, and promote businesses. For entrepreneurs and aspiring business owners, social
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
https://youtu.be/JRMSDbQtcoQ TikTok is one platform that has gained immense popularity, especially among younger audiences. With its engaging and creative nature, TikTok offers entrepreneurs and business owners a unique opportunity to
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
https://youtu.be/A4mHi6KraL0 In the current digital era, social media has become essential for businesses to establish an online presence and engage with their target audience. One platform that has gained tremendous
Online shopping has revolutionised the way we shop, making it easy and convenient to purchase items from the comfort of our own homes. However, with the convenience of online shopping
Who doesn't love free stuff? Whether it's a complimentary drink at a coffee shop or a free sample of a new product, we're all guilty of being drawn to the
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
Singapore is a competitive marketplace that prides itself on offering world-class services and products at competitive prices. If you're looking to grow your business and find a new market, you
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
If you're reading this, I assume you're either a small business owner who's looking to expand your reach, or an IT professional who manages a small team supporting multiple businesses.
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
In today's world, social media has become a powerful tool for businesses to reach their target audience. Micro-Influencers has become one of the most popular ways for brands to promote
A website can be a lead generator, a source of sales, and a reflection of your brand—all at once. Creating a website that's on the cutting edge of design takes
It is not a well-kept hidden secret that Nestle is one of the most prosperous and successful food companies in the world. But what is it about them that makes
If you're looking to step up your SEO game, then you've probably heard of keyword research. It's one of the pillars of any digital marketing campaign and for good reason-keyword
In the world of sales, coachability is a crucial attribute that is often overlooked. It refers to a person's ability to receive feedback, adapt to change, and improve their skills
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Steve Jobs, the iconic co-founder of Apple Inc., was not just a brilliant innovator but also a master of mindset. His unique approach to life and work left an indelible
Google's local search plays a crucial part in its success, and as a business owner or marketer, you may be wondering how you can get your own local search results
Have you ever wondered how a simple yellow circle with a smiley face became a global phenomenon worth hundreds of millions of pounds? The story behind the smiley face is
A “one size fits all” CRM solution rarely brings the desired outcome. Things like your company size, business model, marketing strategy, and sales process all play a role in determining
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
A domain name is a text-based label that provides a web address where you can find content hosted on a website or online service. A domain name is usually built
The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally. Since its launch in early 2018, TikTok
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
When deciding whether or not to buy something, what would you trust: a sales pitch or an honest customer online reviews? Everyone with a pulse will pick the latter. According
Google has always been a coveted spot for e-commerce websites to appear. Since its inception, the top spot on Google has been synonymous with a successful e-commerce site. In today's
As the world moves towards a more sustainable future, the automotive industry is also experiencing a significant shift towards electric vehicles (EVs). This shift is not only impacting car manufacturers,
Best and Worst Social Media Platforms for Growing a Business Social media has become an integral part of our lives, with people spending an average of 2 hours and 24
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
With 2022 coming to an end, it's time to look back and reflect on the past year and plan for the next. One of the most significant events that marked
Going public through an initial public offering (IPO) is a significant milestone for any entrepreneur. Not only does it mark the culmination of years of hard work and dedication, but
Scent marketing, also known as aroma marketing, is a relatively new concept in the world of retail. It involves using specific scents to create a unique brand experience for customers.
One of the most fascinating places to work today is Singapore. The nation takes pleasure in being one of the most creative nations in the world, with excellent living conditions
The web is a global marketplace full of opportunities. Whether you're looking to sell your products online or to be noticed by potential customers, the web can help. Just make
Social commerce and shopper posts have been around for a while, but 2019 will be the year they truly emerge and revolutionize retail. Why? Product variety. In the past, a
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
Marketing and business jargon has become an integral part of our professional language. However, not all expressions are created equal. Some have been overused to the point of exhaustion, while
https://youtu.be/tf1JSf1-DqI Millions of people worldwide now rely heavily on social media as a source of knowledge. Verifying the accuracy of information shared on social media platforms has gotten more
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
In case you're wondering, the abbreviation B2B stands for “Business-to-Business.” You're in a B2B sales scenario when selling to other businesses. For marketing leaders, sales managers, and marketing executives trying
Ready to cross borders and conquer foreign markets? Tickets booked, bags ready, business plan polished? Great! But what about the invisible borders on the web? Your success will be limited
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
https://www.youtube.com/watch?v=qjpd8xJlnBo&pp=ygUWYmFpZHUgc2VvIG9wdGltaXphdGlvbg%3D%3D In today's interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, Baidu, China's leading search engine, plays a crucial role.
Wikipedia is the most popular general-purpose encyclopedia available today. Launched in 2001, the free online encyclopedia now has over 20 million monthly active users and 300 million page views each
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
Planning is one of the essential parts of any business. It doesn't matter if you are a small or large business, professional services firm, or even a government agency; no
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
In the last few years, we have seen a major shift in how content is created and consumed. Content marketing platforms (CMPs) allow customers to discover content relevant to their
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
Buyers are to your business what oxygen is to your body. Without them, your business will eventually die. But unlike oxygen, you can’t just sit back and expect buyers to come
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
What Is The Purpose Of A Logo? https://www.youtube.com/watch?v=2bviQAgMZ7E A logo is a symbol or emblem that companies, brands, and organizations use to represent themselves. Designing a logo is a fun
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
PHP is not short on frameworks. Options abound. From a lightweight option like Slim to a full-fledged enterprise solution like Symfony, there’s always a PHP framework that snugly fits your
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
When you register a brand new domain name, there is usually no direct confirmation that the person behind the registration is actually the domain name's rightful owner. Even after you
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Selling is all about cranking out numbers and hitting targets, right? Wrong. To succeed in sales, you need to focus on quality over quantity. You need to build relationships with
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
The success of a business, brand, or product depends on many factors. One of the most crucial factors is how effectively the brand represents itself to potential customers. A brand's
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Almost all of the successful businesses you know today have gone through a rebranding process at least once. Whether they did it because their original branding strategy didn’t work anymore
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
As you would probably know, building a website is no easy task. It requires lots of hard work and endless hours of dedication before you potentially get to see the
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons
https://youtu.be/wwWY6NznDvw Most companies are aware of the value of branding. The reputation of a firm may make or break it, after all. Without a strong brand voice strategy, it may
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
The word ‘SEO' stands for search engine optimization, which is making a website or blog as relevant and helpful to as many people as possible when they do a web
Are your Instagram ads not performing as well as you’d like? Don’t worry. You’re not alone. The average Instagram ad click-through rate is just 0.22%. That means, that for every
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
The internet has come a long way -- from a web of interconnected computers that were once the sole domain of academics and government agencies to a vast network that
Inbound vs. outbound -- the long-lasting debate in marketing. Which method is more effective in driving leads and sales? The answer, unfortunately, is that there is no blanket answer. Inbound
If you think designing a logo is easy, you’re probably not a designer. Even for the most seasoned designers I know, creating a practical logo still poses a tough creative
Aside from the general style of your e-commerce website, high-quality photos will have a significant impact on whether or not consumers choose to purchase with you. Having superior product photos
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
The media and content industry is constantly evolving, and while the changes might not always be for the better, it's essential to keep up with the latest innovations if you
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
https://youtu.be/nZ5sQ4AtbDc In today's world, everyone is becoming more mobile. Whether you agree or not, the usage of mobile phones and tablets has increased dramatically in recent years. While most of
There is no question that technology plays a crucial role in our lives today. Everything from banking to e-commerce to government depends on the internet in one way or another.
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
Mobile money transfers or mobile payment apps aim to make sending money to friends and family as easy and quick as possible. Many apps are available for Android and iPhone,
According to a study by GrandView Research Inc, the global healthcare application market size is expected to reach USD 1.5 trillion by 2030, expanding at a CAGR of 27.7%. W
https://youtu.be/aB16TtWHv9Q The new AI-related paradigm will have an impact on businesses and customers in general, but marketers and advertising will be particularly badly hit. The world is evolving owing to
The information technology industry is evolving at a fast pace. Innovations are coming in every direction, and businesses must keep up. One of the newest industries that is taking the
https://youtu.be/k09ip9Z6TCk It's obvious that there is a resurgence of interest in QR codes. This interest is being expressed in a variety of ways, including business initiatives, product debuts, and viral
https://youtu.be/w2r2Bg42UPY Python Makes Data Extraction and Parsing Simpler When talking about data processing and analysis, the phrases data extraction and parsing are sometimes used interchangeably. Data extraction, on the
https://youtu.be/Sqq-LGgyGZ4 We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital identity theft has developed into a severe and pervasive
https://youtu.be/9fjg_q5tYFU Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There is a chance that these breaches will harm people
It’s been a little while since the last Node.js release, but the wait was worth it. Node.js 19 comes with some fascinating features that are sure to make your life
You may be familiar with the term ‘software product', but do you really know what it means? Have you ever thought about the different types of products that you can
https://youtu.be/oKixNpz6jNo Particularly in terms of throughput, consistency, and resilience, modern applications frequently place high demands on their data analysis pipeline. A data analysis pipeline is typically a collection of scripts
Businesses rely on data analytics more than ever today to guide their business decisions. Chances are, whether you run a Fortune 500 company or a small local firm, you use
Why Should You Secure Your Data On Your Computer https://www.youtube.com/watch?v=-ni_PWxrsNo Data is a four-letter word that most businesses will not want to hear. It stands for Dollar, Dollar, Dollar, and
The term ‘IoT' was first used in 2006, but it was only in the past couple of years that we started to see the real benefits of this connected world.
https://youtu.be/1N0EFiBBLZI In the last two years, there has been a rise in the number of creators using social media to promote their work, get recognition, and ultimately subsidise themselves through
The web is a global marketplace full of opportunities. Whether you're looking to sell your products online or to be noticed by potential customers, the web can help. Just make
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
Having a virtual event platform (VEP) in your company's arsenal will be extremely beneficial in today's ever-changing world of digital marketing. A VEP is a software utility that assists companies
If you're reading this, I assume you're either a small business owner who's looking to expand your reach, or an IT professional who manages a small team supporting multiple businesses.
https://youtu.be/Hraa6CHSB90 Social media has become an integral part of our daily lives. People from all walks of life use social media platforms to connect, share, and explore. With the rise
https://youtu.be/hPXzbxB6Tjc Keeping your company compliant with the numerous laws and norms that regulate financial services is crucial as the world becomes more digital. Many firms disregard the significance of upholding
Malicious software, known as malware, can be extremely intrusive, affecting multiple aspects of your computer's functionality and potentially exposing you to harm. You could accidentally expose yourself to malware if
If you're reading this, I assume you're either an industrial IoT enthusiast or an investor in the industry. Either way, you're probably looking for the latest news and updates about
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
One of the world's most advanced and contemporary cities is Singapore. With a little more than 5 million residents, it is home to global enterprises, cutting-edge tech start-ups, and hopping
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
https://youtu.be/aXqQCDF6rDU Bugs are among the most unpleasant aspects of the software development process, whether you've worked on a little side project or a large corporate enterprise. Defects can develop from
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
The 10 Best Productivity App Developers In 2023 Mobile devices have changed the way we work. We increasingly rely on our phones to complete our daily work. Productivity is at
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Are you looking to get into the food delivery or transportation industry with an app like Zomato, Swiggy, or Uber Eats? Well, it’s no walk in the park, and your
In the past year, the world of data visualization has experienced an explosion in popularity. With the rise of TikTok – a