In the competitive world of game development, having a limited budget for digital marketing can feel like a significant disadvantage. However, with the right strategies and creative thinking, it's possible
Singapore is a hub of creativity and ingenuity, so it should come as no surprise that it’s also home to some of the world’s top social media marketing companies. Not
Welcome to our exciting blog post where we delve into the world of video marketing in the hotel industry, specifically focusing on the mesmerizing city-state of Singapore. In this digital
Welcome to our blog post, where we delve into the fascinating world of online reviews and their immense power to shape the success of businesses, particularly in the realm of
Welcome to our comprehensive guide on effective digital marketing tactics for Singaporean hotels! In today's digital age, having a strong online presence is crucial for driving direct bookings and attracting
Are you a Singaporean hospitality business owner looking to attract more guests and increase bookings? Well, you're in luck! In this comprehensive guide, we'll dive into the exciting world of
Welcome to our blog post dedicated to helping skincare brands enhance their online visibility through effective SEO strategies! In today's digital age, having a strong online presence is crucial for
Hello there! Welcome to our blog post all about Slack, the ultimate solution for remote teams. If you're part of a distributed workforce, you'll know just how important effective communication
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Hello and welcome to our blog! Today, we're going to talk about an essential aspect of running a successful logistics company in Singapore – building a strong online reputation. In
Hey there, fellow travel aficionado! Are you looking to rev up your email marketing efforts and connect with travel enthusiasts? Well, you're in luck! In today's blog post, we're going
Welcome, wanderlust enthusiasts, to our joyous exploration of the ever-evolving travel landscape! In this delightful blog post, we embark on an adventure to uncover the remarkable role that mobile marketing
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Hello, fellow travel enthusiasts and business owners! Are you looking for ways to take your travel business to the next level? Well, look no further because in this blog post,
Talk of integrating two or more applications, and you must mention API (Application Programming Interface). APIs are at the core of today’s technology, from IoT and Chatbots to Smart Homes
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Welcome, travel enthusiasts and marketing wizards! Are you a travel planning agency looking to up your social media marketing game? Well, you've come to the right place. In today's digital
Welcome to our comprehensive guide on marketing strategies for curated travel planning agencies! If you're in the business of curating unique travel experiences and want to reach a wider audience,
According to BusinessWire, the online education market is expected to witness a lucrative growth of around $350 billion by the year 2050. Global e-learning already crossed $250 billion in 2020,
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Sales meeting ideas are like a trip to the dentist. Necessary, but not always welcome. They can feel like a chore and sap energy from even the most motivated team
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Content Intelligence is a revolutionary concept that is transforming the landscape of content creation and optimization. In today's digital age, where information is abundant and attention spans are limited, it
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Artificial intelligence has made remarkable progress in recent years, revolutionizing various industries and impacting our lives in numerous ways. As AI continues to advance, the concept of AI singularity has
Welcome to our blog post on Customer Effort Score (CES)! In today's customer-centric business landscape, it is crucial to focus on providing exceptional customer experiences. One key metric that helps
Recent advancements in the Google search algorithm suggest that the search engine has gotten better at understanding JavaScript content. But the question of whether it can properly crawl and render
Restaurant owners should consider adopting Instagram as part of their marketing strategy because it provides a unique opportunity to connect with potential and current customers. When used correctly, Instagram can
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Do you post on social media just for the sake of it? Or, ever felt so wrapped up in what hashtag day it is -- like #MondayMotivation, #ThrowBackThursday, or #FlashbackFriday?
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If you're hitting a wall with your email marketing efforts, you're lucky because you've found the answer right here! Learn how to boost your email response rates and build a
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If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
A professional SEO agency should generally deliver on-site SEO, off-site SEO, and technical SEO such as: keyword planning website audit pagespeed enhancement removal of crawl errors content optimisation sitemap installation
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Instagram is one of the biggest and most influential social media platforms today. Launched in 2010, Instagram has grown to over 1.440 billion users. The app's popularity has led to
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And just like everyone hates getting interrupted by a Jehovah’s Witness on a Saturday morning, people are also tired of being constantly bombarded with unsolicited marketing messages. Enter inbound marketing.
Did you know that Google released tools to measure the performance of your website's search engine results page (SERP)? Yes, Google Analytics for SEO offers a wealth of information about
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Imagine if your website was the cool kid in school. Everyone would be talking about it, wanting to hang out with it, and ogling its every move. That’s pretty much
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Ready to cross borders and conquer foreign markets? Tickets booked, bags ready, business plan polished? Great! But what about the invisible borders on the web? Your success will be limited
SERP analysis is a process of analysing the topmost websites and blogs that rank for a given term or subject. This data can be used by SEO and business experts
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When it comes to SEO and content creation, people often focus on creating high-quality content and optimizing their articles for search engines. While these are both extremely important, sometimes it
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Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
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Having a blog is great, but it takes a lot of time to grow and support yourself and your family with your blogging activity. If you're looking for a way
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
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Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
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Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
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Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
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It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
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When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
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Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
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The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
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Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
When Instagram first popped onto the scene, many marketers dismissed it as a fad that would quickly fade into oblivion. But now, Instagram has firmly established itself as one of
Likes are like a pat on the back -- a way of saying “great job!” on Instagram. True ‘grammers know that a like is worth more than just a finger
Increasing your lead generation is important to your business. You can increase that by using your logo. Using your logo to express your unique voice will help capture readers' attention.
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
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Have you heard about the Tarte Dubai Trip? It seems like everyone is talking about it these days, and for good reason! In case you're not familiar with Tarte, it's
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
You spend a lot of time crafting an informative and authoritative blog article, only to have it overshadowed by a barely relevant link on some spammy website. Sometimes it can
Social media listening is changing the way that the entertainment industry thinks about marketing and promotion. By tracking and analyzing social media conversations, brands can gain valuable insights into what
In these changing times, an organization completely depends upon digitized versions of data that may be structured or otherwise. These data need to be handled efficiently, mined, or stored for
Having a blog is great, but it takes a lot of time to grow and support yourself and your family with your blogging activity. If you're looking for a way
Put yourself in the shoes of a marketer and think about how you can best utilize social media for marketing. Obviously, you want to measure the success of your strategy
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If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
Instagram is one of the most popular social media platforms, with over two billion monthly active users. This statistic alone should tell you that there’s money to be made on
https://youtu.be/tf1JSf1-DqI Millions of people worldwide now rely heavily on social media as a source of knowledge. Verifying the accuracy of information shared on social media platforms has gotten more
Top 10 Business Facebook Pages You Should Follow in Singapore Back when Facebook was new, you could post almost anything on a Facebook business page, and it would organically reach
https://youtu.be/EesHeeQCrDI In today's digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many app developers and marketers often need larger budgets. The
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
Influencers are the new celebrities. In the age of social media, anyone with a large following can be considered an influencer. And just like traditional celebrities, these social media stars
Social media has become an essential tool for businesses to engage with their customers, and music schools are no exception. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
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Singaporeans are said to be one of the heaviest internet users in the world – the second highest in Southeast Asia (has approximately 5 million internet users). To be precise, 88.5%
While the world has shifted to a digital sphere, there's still a place for the ‘old' types of businesses: those that provide a physical product or service. Maintaining an online
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
Search engines might be the gatekeepers of the internet era, but there’s a new sheriff in town, and its name is video. As the leading platform for digital video content,
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or
The subject of this article is how to deal with unsubscribe rates, that is, the percentage of people who cancel their subscriptions after signing up for one. Some studies show
https://youtu.be/DhOrRQmQ-Z8 The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more challenging. As an app developer or marketer, it's crucial
Apps are the new face of the internet. They are the new way people communicate, access entertainment, get information, and fulfil basic needs such as banking, shopping, paying bills, ordering
Restaurant owners should consider adopting Instagram as part of their marketing strategy because it provides a unique opportunity to connect with potential and current customers. When used correctly, Instagram can
Consequently, you've decided to start your own business as a freelance media marketer. There are a few things you should be aware of. To begin, let me say that it
https://youtu.be/SlJ87KkNS0Y Twitter's unique characteristics, including its fast-paced and concise nature, make it an ideal platform for businesses to showcase their brand and reach a wider audience. Twitter allows businesses to
In the pre-digital era, marketing strategies were built around sporadic marketing campaigns that would generate a burst of interest and sales but then taper off until the next campaign. This
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
If you're looking for fame on TikTok, you've come to the right place. With over 500 million monthly active users, TikTok is one of the biggest and most popular social
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
Instagram is one of the biggest and most influential social media platforms today. Launched in 2010, Instagram has grown to over 1.440 billion users. The app's popularity has led to
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
Steve Jobs, the iconic co-founder of Apple Inc., was not just a brilliant innovator but also a master of mindset. His unique approach to life and work left an indelible
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
Email marketing growth is commonly measured regarding opens, clicks, and conversions. The idea behind these three metrics is that getting more people to interact with your content is the key
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
If you're planning to launch a website, one of the first steps you need to take is to secure a domain name. A domain name is a unique address that
There is no denying the global success of South Korean K-pop group Blackpink, who have amassed a staggering 16 billion YouTube views, 71.1 million subscribers, and hundreds of shattered records.
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
Google Search is one of the most popular Google products, and it could be used to explore the vast amount of content the company holds on its servers. One could
It's a common question: How do I get search traffic from organic searches? The answer is long-tail keywords. https://youtu.be/w5oLPEuyI4E What are long-tail keywords? Put yourself in the position of a
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
In case you're wondering, the abbreviation B2B stands for “Business-to-Business.” You're in a B2B sales scenario when selling to other businesses. For marketing leaders, sales managers, and marketing executives trying
Revenue management is the practice of controlling the price you pay for goods and services so that you can manage your financial resources effectively. Essentially, it means using pricing to
In case you're wondering, forms conversion optimization is the practice of maximizing the amount of data a business can collect from a website visitor by converting their input into a
Even while its benefits and strength cannot be denied, digital marketing has taken the world by storm, and while its benefits and power are indisputable, many businesses appear to have
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
A “one size fits all” CRM solution rarely brings the desired outcome. Things like your company size, business model, marketing strategy, and sales process all play a role in determining
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
https://www.youtube.com/watch?v=d_HHnEROy_w Set Aside Regular Meetings To Discuss Issues One of the most frustrating things as a manager is dealing with issues that arise but aren't necessarily related to your direct
Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
In the fast-paced world of retail, businesses need to find innovative ways to stand out from their competitors. One effective way to achieve this is through the use of retail
Shopping tourism is a relatively new phenomenon that has emerged in recent years, and it refers to the growing trend of consumers travelling to different destinations specifically for the purpose
In the world of sales, coachability is a crucial attribute that is often overlooked. It refers to a person's ability to receive feedback, adapt to change, and improve their skills
Best and Worst Social Media Platforms for Growing a Business Social media has become an integral part of our lives, with people spending an average of 2 hours and 24
Empathy is an essential quality in any negotiation. It allows you to understand the other party's perspective, build trust and find common ground. However, empathy can be challenging to maintain
Your website's speed is one of the most important factors determining your audience's experience. Especially as more and more people turn to the web for information on trending topics or
As a business owner in Singapore, it's essential to prioritize online security and protect your company's sensitive data with tools such as VPN. It is know that one effective way
The subject of this article is how to deal with unsubscribe rates, that is, the percentage of people who cancel their subscriptions after signing up for one. Some studies show
You’ve successfully set up a killer SaaS business. Users are signing up, and revenue is rolling in. It’s everything you dreamed it would be. Now, onto the next big step.
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Every business is going digital solutions, and the number of businesses that use technology to varying degrees to improve their businesses is growing. The rate of change is so great
Artificial Intelligence (AI) has transformed digital marketing in Singapore and across Asia, enabling companies to deliver more personalized and targeted campaigns, optimize their marketing budgets, and gain insights into customer
https://youtu.be/OF0q8y9R__Y Businesses need a range of strategies to engage with customers in today's global marketplace. Companies today must implement multi-channel marketing through social media, search engine optimization, or an email
If you're reading this, I assume you're already familiar with the impressive growth of digital advertising. In 2022 alone, digital adspend is predicted to hit nearly every market segment. Thanks
Facebook Ads, sometimes referred to as “adverts,” are one of the most popular and effective ways of getting your product or service out to the public. However, while they can
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
Companies in the digital marketing industry are constantly innovating, adapting, and evolving to stay relevant in a constantly changing world. As a marketer, your role is to keep up with
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
The tech world is an exciting place, but it can also be a dangerous one. Innovations are constantly being created, which can both help and hurt you. That's why it's
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally. Since its launch in early 2018, TikTok
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
Top 15 Digital Marketing Vendors in Singapore Statista ranks Singapore fourth as the most digitally competitive country in the world, after the US, Denmark, and Sweden. Remember that Singapore has
In 2023, the global mobile app market is expected to reach $935 billion. That’s a massive jump from the $581 billion in 2019. So, if you’re thinking about building a
As a business owner, you understand the importance of generating leads for your company. After all, leads are the lifeblood of any business. Without them, your sales funnel will dry
TV killed radio Video killed music. The internet killed newspapers and magazines. And now, we just might be witnessing the death of OOH advertising – or is it? With the
So you've decided to become an entrepreneur and launch an online business. Congrats! Now it's time to dive in and figure out what you'll need to make it happen. One
If you're looking to optimize your store's SEO, Shopify has a wealth of features and a robust community that are perfectly suited to this task. As well as featuring prominently
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Singapore is often considered to be the utopia of business. It is a well-known fact that the city-state is an important center of commerce in Southeast Asia, and this is
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Here’s what inbound marketing isn’t: a new fad or a rehashed way of doing things. Inbound marketing is a methodology that attracts strangers and converts them into customers and promoters
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
If you think designing a logo is easy, you’re probably not a designer. Even for the most seasoned designers I know, creating a practical logo still poses a tough creative
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
As you would probably know, building a website is no easy task. It requires lots of hard work and endless hours of dedication before you potentially get to see the
Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
The media and content industry is constantly evolving, and while the changes might not always be for the better, it's essential to keep up with the latest innovations if you
Almost all of the successful businesses you know today have gone through a rebranding process at least once. Whether they did it because their original branding strategy didn’t work anymore
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
If the past year has shown us anything, it’s that the world of public relations (PR) is constantly changing and evolving. And with change comes opportunity. It all started in
Planning is one of the essential parts of any business. It doesn't matter if you are a small or large business, professional services firm, or even a government agency; no
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
Selling is all about cranking out numbers and hitting targets, right? Wrong. To succeed in sales, you need to focus on quality over quantity. You need to build relationships with
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
Inbound vs. outbound -- the long-lasting debate in marketing. Which method is more effective in driving leads and sales? The answer, unfortunately, is that there is no blanket answer. Inbound
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons
When you register a brand new domain name, there is usually no direct confirmation that the person behind the registration is actually the domain name's rightful owner. Even after you
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
Time is money, and that adage is doubly true in the modern, fast-paced world of the internet. Users are notoriously impatient; they simply don’t have the time or patience to
The word ‘SEO' stands for search engine optimization, which is making a website or blog as relevant and helpful to as many people as possible when they do a web
