How To SEO A Brand New Website
Discover everything you need to know about ranking your website. https://youtu.be/wc_uo1prLg8 When your website is new, doesn’t have a lot of traffic and your company does not have a large
Discover everything you need to know about ranking your website. https://youtu.be/wc_uo1prLg8 When your website is new, doesn’t have a lot of traffic and your company does not have a large
You spend a lot of time crafting an informative and authoritative blog article, only to have it overshadowed by a barely relevant link on some spammy website. Sometimes it can
Will SEO carry the same weight in 2023? It’s hard to say, given the ever-evolving nature of web technology. But one thing is certain: As long as websites care about
With the evolution of the smartphone and the increasing adoption of smart devices, people are relying less on traditional paper guides and maps. Instead, they prefer to use online tools
SEO is changing fast, and 2023 looks like it will be a major turning point for the industry. Search algorithms are getting smarter (almost human-like), machine learning is becoming more
Let’s set the stage... I’m out on a date with a girl I have been crushing on for a long time. We had a great date planned: dinner and a
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
Marketing and technology go together like peanut butter and jelly (if you’re not a fan of PB&J, like coffee and doughnuts). In other words, it’s damn near impossible for marketers
As we all know, YouTube is one of the largest search engines. For more than a decade, YouTube has had a virtual stranglehold on the world's video-sharing service. In reality,
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
Ahrefs conducted a poll on this very topic three months ago. They asked a very simple question in their Twitter and LinkedIn poll – “How long does SEO take?” Over
Of the 7.9 billion people on earth, over 5 billion use the internet daily. That’s a whopping 65% of the world’s population. In 1995, only 1% of the population could
I like to think of the internet as one big shopping mall. And like any good shopping mall, there are tons of stores (or, in this case, websites) to choose
How Inflation Affects Consumer Spending Inflation is often misunderstood and misrepresented, which has serious policy ramifications. High inflation causes significant economic stress, and it can even lead to economic decline.
You recently created a WordPress website for your business. Everything went well during the development process, and you were happy with the end result. You had such high hopes for
Thinking about using a headless CMS for your next project? You’re not alone. Headless CMS has become a popular trend in web development. But what is a headless CMS? And
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
Introduction Search engine optimisation (SEO) is a key part in the digital marketing planning process. Without it, your website may not appear in Google search results, and thus, you may
In today's digital world, search engine optimisation (SEO) is one of the most important factors for online success. One of the most critical components of SEO is keyword research and
Google is known for its famous catchphrase, “Don’t Be Evil.” In the past, it meant that users could trust Google to do right by them. But in a broader sense,
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
https://youtu.be/7jmYrwAI33Q Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material like articles, blog posts, and social media updates, this
Among the most significant changes in the digital world is the growing acceptance of voice search technology by internet and gadget users. The simplicity with which voice search may be conducted
Do you post on social media just for the sake of it? Or, ever felt so wrapped up in what hashtag day it is -- like #MondayMotivation, #ThrowBackThursday, or #FlashbackFriday?
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
You’re probably already optimizing your site for Google, but what about Bing? Don’t make the mistake of ignoring this search engine. Google might be the most dominant search engine, but
As with learning any new skill, you need some practical experience to get your creative wheels turning. Digital marketing is no different. Once you’ve completed some theoretical study on the
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
The key to producing actionable content is to provide value at each stage of the marketing funnel. Whether you’re just starting and need to attract attention or get people to
Transition words are a part of speech that help your writing move along, smoothly gliding from one topic to the next. While you don’t want to overuse them, a few
If you're looking to grow your business online, you're probably aware of the importance of having a good grasp of marketing and SEO topics to incorporate into your web content.
A global industry worth billions of dollars, digital marketing is one of the fastest-growing sectors in the world. As face-to-face commerce becomes increasingly difficult as a result of the COVID-19
Many website designers and developers dream of creating a one-stop-shop for all of their users' needs. With one click a user can be taken from a simple product search to
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
A bad shopping experience can dissuade customers from returning to your site, while a good one can keep them coming back for more. https://www.youtube.com/watch?v=cKa9pGCXQAg A good eCommerce shopping experience involves
Artificial Intelligence, or AI, is one of the hottest topics in the digital marketing space today. But what exactly is AI, and how can marketers use it to improve their
https://youtu.be/nZ5sQ4AtbDc In today's world, everyone is becoming more mobile. Whether you agree or not, the usage of mobile phones and tablets has increased dramatically in recent years. While most of
If you're reading this, I assume you're either a marketer or someone who's at least considered themselves a bit of a digital marketer. In case you're not sure what SEO
On May 28th, 2020, Google announced they’d be rolling out a new update, dubbed the Page Experience Algorithm update. This update will help Google prioritize websites that offer a great
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
The word ‘SEO' stands for search engine optimization, which is making a website or blog as relevant and helpful to as many people as possible when they do a web
Here goes the most comprehensive guide to local eCommerce SEO you’ll ever come across. The covid-19 pandemic did not spare the retail sector. The industry took a big hit, with
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
After keyword research, you’re armed with a list of potential keywords to target. Let’s say one of the keywords is “Vanilla Ice Cake.” The question running through your head is,
The world of search engine optimization (SEO) is constantly evolving. Google, the world's most popular search engine, regularly updates its algorithms to ensure that users receive the most relevant and
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
How do you measure the success of your customer service team? Is it by the number of tickets they close? The number of calls they take? The number of repeat
How well do you understand Shopify SEO? Like most people, you probably think it’s all about optimizing your website for Google. And while that’s undoubtedly a big part of it,
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out:
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages' pace and make sure their performance is optimal. Honestly, nobody
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you've introduced a terrific product or service, you won't sell if you've
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
What is PPC Remarketing? https://youtu.be/4lE9WKMhxVY For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If
Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we'll try to break it down for you. Seriously, ever been given a PPC advertisement quote that
If you are a digital marketer in Singapore, having smart online strategies is vital to the success of your business. The internet has radically transformed the global digital marketing industry.
In the modern business ecosystem, you cannot rely on logos alone to create product and service awareness. You have to grow it into a brand and this is where you
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
It’s a common phenomenon among business owners and marketers alike -- they get enthused by the idea of running a PPC ad campaign. So they rush to give it try.
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
Keyword Research is still as important as ever with disregard of the niche you are in. Whether for advertising or SEO purposes, Keyword Research provides the ultimate insight on how
When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
As technology advances, so do the bad actors. Their mode of operation changes almost in step with new technology. Cyber-attacks keep evolving and increasing at alarmingly high rates. Businesses are
It takes a great idea to come up with a new product, and the majority of online marketing does not get lucky in coming up with new products. However, if
SEO isn’t science. You simply can’t be sure of the results a certain actionable plan will yield, considering a significant amount of what happens within the SEO sphere is mostly
Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the
Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
Small business everywhere are using PPC advertising in Singapore because its cheaper than traditional media, easy to develop, manage, budget, control costs and optimise for profitability. How did Google come
The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why
Online marketing isn’t a zero-sum activity. But with certain marketing endeavours, you lose when your competitors gain. Try to think of all the big things that occupy a marketer’s mind
The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential
When you start an accounting firm, there is so much you need to do in order to keep the business going. There has to be a steady flow of clients.
It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to
The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the
Selling office and commercial property can be a daunting task. Some of the factors that determine how your property performs in the market includes its features and pricing. If you
The emergence of the internet more than two decades ago revolutionised the way human beings conduct their activities. Many traditional jobs are disappearing because computers can perform the same tasks
Singapore digital marketing industry is booming thanks to the advancement in technology and increased internet access and widespread use of smart mobile devices. More than 80% of Singaporeans have access
What Is Ad Blindness? Ad blindness or banner blindness is the act of intentionally or intentionally ignoring banner ads on a website. A banner ad is a graphical box of
So, you finally started your car repair business. As the days go by, you realize that the business is actually tougher than you imagined. When you are just starting out,
Starting your own business is exciting but also has its own hurdles. A contracting business is one of the most lucrative. This doesn’t mean that after you have set up
When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is
Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude
Your online marketing campaign is beyond impressive this far. Visitors are flocking to your website in droves, and you seem to be getting lots of positive reviews about your brand
Selling insurance policies is different from most businesses. What you are selling is not a product/service like a books, toys, cars or a restaurant. It’s a kin to selling an
Beauty salons are literally everywhere in Singapore, and there are many more popping up all over our island even as you read this. Starting a business is challenging enough but
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
https://youtu.be/SlJ87KkNS0Y Twitter's unique characteristics, including its fast-paced and concise nature, make it an ideal platform for businesses to showcase their brand and reach a wider audience. Twitter allows businesses to
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
Instagram is one of the biggest and most influential social media platforms today. Launched in 2010, Instagram has grown to over 1.440 billion users. The app's popularity has led to
Influencers are the new celebrities. In the age of social media, anyone with a large following can be considered an influencer. And just like traditional celebrities, these social media stars
https://youtu.be/BhPd-27gj_0 Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a crucial role, Instagram has emerged as a powerful platform
https://youtu.be/EesHeeQCrDI In today's digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many app developers and marketers often need larger budgets. The
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
TikTok vs Reel: A Quick Comparison https://www.youtube.com/watch?v=mt_LOoGgf0g Is one of your New Year's resolutions for the upcoming year to try a new platform or app to see what it's all
Have you heard about the Tarte Dubai Trip? It seems like everyone is talking about it these days, and for good reason! In case you're not familiar with Tarte, it's
Consequently, you've decided to start your own business as a freelance media marketer. There are a few things you should be aware of. To begin, let me say that it
In these changing times, an organization completely depends upon digitized versions of data that may be structured or otherwise. These data need to be handled efficiently, mined, or stored for
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
A website can be a lead generator, a source of sales, and a reflection of your brand—all at once. Creating a website that's on the cutting edge of design takes
TikTok is the go-to platform for short-form mobile videos, with a global reach of over 1 billion users. And it’s not just Gen Z that’s obsessed – TikTok is quickly
Email marketing growth is commonly measured regarding opens, clicks, and conversions. The idea behind these three metrics is that getting more people to interact with your content is the key
Social media has become an integral part of our daily lives. It has revolutionized the way we communicate, connect, and share information. However, social media has also become a double-edged
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
The internet has changed the way we teach and learn. Now, more than ever, people are looking for ways to enhance their education online. If you're passionate about teaching and
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
With big brands dominating Google, how do you [a small eCommerce brand] hold your own in the SERP? As we’re all aware, backlinks are among the confirmed ranking signals in
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Facebook Ads, sometimes referred to as “adverts,” are one of the most popular and effective ways of getting your product or service out to the public. However, while they can
FinTech, or financial technology, is a hot topic in the business and financial world. And with a good reason: it’s a rapidly growing industry with so much potential. But we
Search engines might be the gatekeepers of the internet era, but there’s a new sheriff in town, and its name is video. As the leading platform for digital video content,
Social media has become an essential tool for businesses to engage with their customers, and music schools are no exception. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn
https://youtu.be/A4mHi6KraL0 In the current digital era, social media has become essential for businesses to establish an online presence and engage with their target audience. One platform that has gained tremendous
New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct
The keyword analysis is a fundamental step in the content creation process. It's closely related to keyword research, which we'll discuss in more detail below. Once you have your keywords,
Likes are like a pat on the back -- a way of saying “great job!” on Instagram. True ‘grammers know that a like is worth more than just a finger
Online businesses go wild with Content. Reason? Content is what sells products and services, defines a brand, engages an audience, and even gets them delighted enough to come back and
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
The subject of this article is how to deal with unsubscribe rates, that is, the percentage of people who cancel their subscriptions after signing up for one. Some studies show
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
Instagram is one of the most popular social media platforms, with over two billion monthly active users. This statistic alone should tell you that there’s money to be made on
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
In the pre-digital era, marketing strategies were built around sporadic marketing campaigns that would generate a burst of interest and sales but then taper off until the next campaign. This
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
For any business, having a presence on social media is essential. However, many businesses don't know how to use social media for marketing effectively or how to engage with their
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
There is a lot of misconception about digital marketing. Many people believe that all you need to do is install some software, build a blog, and you're good to go.
https://youtu.be/QVWDeIfYOK4 In today's digital age, social media platforms have become powerful tools for businesses to promote their products and services. While many businesses are familiar with platforms like Facebook and
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
For businesses that rely heavily on customers coming in from organic search results, the year 2023 holds significant challenges. Why? Well, it's no secret that SEO has changed quite a
In the fast-paced world of retail, businesses need to find innovative ways to stand out from their competitors. One effective way to achieve this is through the use of retail
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
The proliferation of technology has made it easier for companies to hire and manage remote teams. However, leading a remote team can present its unique challenges. As a manager, it's
Efficiency is an important word these days, especially in business. Being efficient means minimizing waste and maximizing output. When it comes to selling and marketing, many businesses waste a lot
One of the most important – and yet most underutilized – metrics for any show is live viewers. The higher the ratings, the more advertisers will pay for ad space
It is not a well-kept hidden secret that Nestle is one of the most prosperous and successful food companies in the world. But what is it about them that makes
Scent marketing, also known as aroma marketing, is a relatively new concept in the world of retail. It involves using specific scents to create a unique brand experience for customers.
Uber is considered the archetypal disruptive startup, having transformed the transportation industry since it first launched in 2009. The company’s model of enabling people to instantly request rides from one
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
Steve Jobs, the iconic co-founder of Apple Inc., was not just a brilliant innovator but also a master of mindset. His unique approach to life and work left an indelible
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
Who doesn't love free stuff? Whether it's a complimentary drink at a coffee shop or a free sample of a new product, we're all guilty of being drawn to the
Empathy is an essential quality in any negotiation. It allows you to understand the other party's perspective, build trust and find common ground. However, empathy can be challenging to maintain
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
In case you're wondering, forms conversion optimization is the practice of maximizing the amount of data a business can collect from a website visitor by converting their input into a
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
Google Search is one of the most popular Google products, and it could be used to explore the vast amount of content the company holds on its servers. One could
Facebook Ads, sometimes referred to as “adverts,” are one of the most popular and effective ways of getting your product or service out to the public. However, while they can
If you're looking to step up your SEO game, then you've probably heard of keyword research. It's one of the pillars of any digital marketing campaign and for good reason-keyword
TV killed radio Video killed music. The internet killed newspapers and magazines. And now, we just might be witnessing the death of OOH advertising – or is it? With the
https://www.youtube.com/watch?v=YNIahXXAmcM&pp=ygU9VGhlIFJvbGUgb2YgUGVyc29uYWxpdHkgaW4gQ2FyZWVyIENob2ljZSBhbmQgSm9iIFNhdGlzZmFjdGlvbg%3D%3D Selecting a career path is a pivotal milestone in life, shaping not only our professional trajectory but also our overall happiness and job satisfaction. The journey to finding the
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
The rise of AI and sophisticated machine learning capabilities has meant that the digital nomad lifestyle is no longer just a dream. Thanks to the development of powerful APIs, anyone
For any business, having a presence on social media is essential. However, many businesses don't know how to use social media for marketing effectively or how to engage with their
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
If you're looking to grow your business online, you're probably aware of the importance of having a good grasp of marketing and SEO topics to incorporate into your web content.
One of the most fascinating places to work today is Singapore. The nation takes pleasure in being one of the most creative nations in the world, with excellent living conditions
Singapore is a competitive marketplace that prides itself on offering world-class services and products at competitive prices. If you're looking to grow your business and find a new market, you
If you're looking to optimize your store's SEO, Shopify has a wealth of features and a robust community that are perfectly suited to this task. As well as featuring prominently
Every business is going digital solutions, and the number of businesses that use technology to varying degrees to improve their businesses is growing. The rate of change is so great
Having a virtual event platform (VEP) in your company's arsenal will be extremely beneficial in today's ever-changing world of digital marketing. A VEP is a software utility that assists companies
You've probably heard of the backlink, the unvisited link on a website that leads to another website. Backlinks are fairly obvious, those are the links on your website that lead
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
In 2023, the global mobile app market is expected to reach $935 billion. That’s a massive jump from the $581 billion in 2019. So, if you’re thinking about building a
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
Put yourself in the shoes of a marketer and think about how you can best utilize social media for marketing. Obviously, you want to measure the success of your strategy
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Marketing and business jargon has become an integral part of our professional language. However, not all expressions are created equal. Some have been overused to the point of exhaustion, while
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
While the world has shifted to a digital sphere, there's still a place for the ‘old' types of businesses: those that provide a physical product or service. Maintaining an online
When you register a brand new domain name, there is usually no direct confirmation that the person behind the registration is actually the domain name's rightful owner. Even after you
When deciding whether or not to buy something, what would you trust: a sales pitch or an honest customer online reviews? Everyone with a pulse will pick the latter. According
In 2022, the world of entertainment and social media will continue to be synonymous. YouTube will create content for digital audiences and integrate social media functions into live events. Like
Customer onboarding is the process of introducing new customers to your product or service and getting them to use it effectively. It is a critical step in building a lasting
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
The success of a business, brand, or product depends on many factors. One of the most crucial factors is how effectively the brand represents itself to potential customers. A brand's
Are your Instagram ads not performing as well as you’d like? Don’t worry. You’re not alone. The average Instagram ad click-through rate is just 0.22%. That means, that for every
Selling is all about cranking out numbers and hitting targets, right? Wrong. To succeed in sales, you need to focus on quality over quantity. You need to build relationships with
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
As you would probably know, building a website is no easy task. It requires lots of hard work and endless hours of dedication before you potentially get to see the
https://youtu.be/wwWY6NznDvw Most companies are aware of the value of branding. The reputation of a firm may make or break it, after all. Without a strong brand voice strategy, it may
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons
Planning is one of the essential parts of any business. It doesn't matter if you are a small or large business, professional services firm, or even a government agency; no
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
Inbound vs. outbound -- the long-lasting debate in marketing. Which method is more effective in driving leads and sales? The answer, unfortunately, is that there is no blanket answer. Inbound
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
Aside from the general style of your e-commerce website, high-quality photos will have a significant impact on whether or not consumers choose to purchase with you. Having superior product photos
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can
Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
What Is The Purpose Of A Logo? https://www.youtube.com/watch?v=2bviQAgMZ7E A logo is a symbol or emblem that companies, brands, and organizations use to represent themselves. Designing a logo is a fun
Time is money, and that adage is doubly true in the modern, fast-paced world of the internet. Users are notoriously impatient; they simply don’t have the time or patience to
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
If the past year has shown us anything, it’s that the world of public relations (PR) is constantly changing and evolving. And with change comes opportunity. It all started in
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
In the last few years, we have seen a major shift in how content is created and consumed. Content marketing platforms (CMPs) allow customers to discover content relevant to their
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
The word ‘SEO' stands for search engine optimization, which is making a website or blog as relevant and helpful to as many people as possible when they do a web
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
Almost all of the successful businesses you know today have gone through a rebranding process at least once. Whether they did it because their original branding strategy didn’t work anymore
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
Artificial Intelligence (AI) has transformed digital marketing in Singapore and across Asia, enabling companies to deliver more personalized and targeted campaigns, optimize their marketing budgets, and gain insights into customer
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
In the past year, the world of data visualization has experienced an explosion in popularity. With the rise of TikTok – and the subsequent data dump that came with it
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
Why Should You Secure Your Data On Your Computer https://www.youtube.com/watch?v=-ni_PWxrsNo Data is a four-letter word that most businesses will not want to hear. It stands for Dollar, Dollar, Dollar, and
There is no question that technology plays a crucial role in our lives today. Everything from banking to e-commerce to government depends on the internet in one way or another.
Businesses rely on data analytics more than ever today to guide their business decisions. Chances are, whether you run a Fortune 500 company or a small local firm, you use
https://youtu.be/hPXzbxB6Tjc Keeping your company compliant with the numerous laws and norms that regulate financial services is crucial as the world becomes more digital. Many firms disregard the significance of upholding
If you're reading this, I assume you're either a small business owner who's looking to expand your reach, or an IT professional who manages a small team supporting multiple businesses.
Are you looking to get into the food delivery or transportation industry with an app like Zomato, Swiggy, or Uber Eats? Well, it’s no walk in the park, and your
https://youtu.be/Hraa6CHSB90 Social media has become an integral part of our daily lives. People from all walks of life use social media platforms to connect, share, and explore. With the rise
https://youtu.be/k09ip9Z6TCk It's obvious that there is a resurgence of interest in QR codes. This interest is being expressed in a variety of ways, including business initiatives, product debuts, and viral
https://youtu.be/aB16TtWHv9Q The new AI-related paradigm will have an impact on businesses and customers in general, but marketers and advertising will be particularly badly hit. The world is evolving owing to
You may be familiar with the term ‘software product', but do you really know what it means? Have you ever thought about the different types of products that you can
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Having a virtual event platform (VEP) in your company's arsenal will be extremely beneficial in today's ever-changing world of digital marketing. A VEP is a software utility that assists companies
The information technology industry is evolving at a fast pace. Innovations are coming in every direction, and businesses must keep up. One of the newest industries that is taking the
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
Mobile money transfers or mobile payment apps aim to make sending money to friends and family as easy and quick as possible. Many apps are available for Android and iPhone,
https://youtu.be/aXqQCDF6rDU Bugs are among the most unpleasant aspects of the software development process, whether you've worked on a little side project or a large corporate enterprise. Defects can develop from
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
The 10 Best Productivity App Developers In 2023 Mobile devices have changed the way we work. We increasingly rely on our phones to complete our daily work. Productivity is at
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
It’s been a little while since the last Node.js release, but the wait was worth it. Node.js 19 comes with some fascinating features that are sure to make your life
Ever wanted to make a simple mobile app with all the cool features and functionalities, only to realize that it takes more than one person to finish the job? An
https://youtu.be/nZ5sQ4AtbDc In today's world, everyone is becoming more mobile. Whether you agree or not, the usage of mobile phones and tablets has increased dramatically in recent years. While most of
https://youtu.be/SZ2VpZy0i7E The Fundamentals of Cloud-Based Enterprise Resource Planning (ERP) Businesses can manage their operations more effectively with the help of cloud-based Enterprise Resource Planning (ERP) solutions. Companies can use
https://youtu.be/Sqq-LGgyGZ4 We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital identity theft has developed into a severe and pervasive
One of the world's most advanced and contemporary cities is Singapore. With a little more than 5 million residents, it is home to global enterprises, cutting-edge tech start-ups, and hopping
https://youtu.be/G-CJR10UqTE Modern firms need Business Process Management (BPM) in order to maintain efficiency and remain competitive. BPM software can assist businesses in automating and streamlining their procedures, hence decreasing errors
According to a study by GrandView Research Inc, the global healthcare application market size is expected to reach USD 1.5 trillion by 2030, expanding at a CAGR of 27.7%. W
Malicious software, known as malware, can be extremely intrusive, affecting multiple aspects of your computer's functionality and potentially exposing you to harm. You could accidentally expose yourself to malware if
If you're reading this, I assume you're either an industrial IoT enthusiast or an investor in the industry. Either way, you're probably looking for the latest news and updates about