Some website owners are under the impression that if they build a website that provides valuable content, then visitors will flock to it. Unfortunately, this could not be further from the truth. Sure, your website needs to contain valuable information, but if users cannot find your website, they will never even know that the […]
Search engine optimisation is a type of online marketing Marketing Method increases a webpage’s chances of ranking higher in the search engines. Most web searchers don’t look past the first page of search engine results, making it important for businesses to land on the first page. Because Google is the most widely used search engine in the […]
Digital marketing and online marketing are two terms you hear frequently. What’s the difference between the two? Digital marketing is the use of digital technologies to market a product or service. Digital technologies include mobile phones, social media, online marketing, and display advertising. Online marketing is more specific of a term. It is marketing that […]
If you post your ad on a TV station or a billboard, it may not reach many people as if you could have used social media platforms. There is a shift in marketing trends from the traditional marketing methods to digital techniques such as SEO and email tracking. The major question is, “why the shift […]
Fake news is not only a problem to Google but also the other main search engines such as Bing. In a bid to curb this vice, Google has come up with a three-pronged program dubbed Project Owl. Once fully implemented, this project will significantly help to improve the quality of content that is displayed in […]
Chrome browser is owned by Google. It is therefore possible for the company to use recorded data to get a clear perspective of the page loading speed. Other additional factors that the search engine can gather from Chrome include the CDN usage account server speed, and non HTML factors that have an impact on the […]
If used correctly, Rel=Canonical tag can hinder Google from using pages with duplicate content as a factor when ranking a website. This means that the pages duplicate content will not be indexed by the search engine spiders. MediaOne, a leading SEO company operating in Singapore says: if you do not canonicalize your URLs, Google is […]
