16 Mistakes Ecommerce Sellers Are Making

16 Mistakes Ecommerce Sellers Are Making

According to studies, almost 90 percent of eCommerce businesses flop during the first 120 days of operation. While an e-commerce website might be a lucrative option, the risks can sometimes be underestimated in the early stages.

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If you’re thinking about establishing an eCommerce business, neglect the rewards. You can determine your path by hiring a professional eCommerce web developer. But the most critical component is knowing what mistakes to prevent in order to thrive in the eCommerce market.

You will make a gazillion mistakes. However, the majority of them might be small and easily remediable. In this post, we’ll go over the eight most common blunders that e-commerce entrepreneurs make. 

Furthermore, are you aware of the minor errors you may be making that are costing you to lose countless consumers and revenue? You may not have the ultimate e-commerce site when you first start but identifying sellers’ common mistakes will save you from making them and keep you ahead of the competitors. These minor errors might influence your sales and slow out your entire structural process.

First, let’s take a quick look at why it’s essential to prevent mistakes. People have a lot of options for where to put their money, so if shops make it too difficult or stressful to browse their store, they will simply go elsewhere. If consumers buy a product, they are reluctant to return if they have had a negative experience. Maybe they’ll even submit a lousy review, pushing other potential buyers to shun your e-commerce site.

Everything from captivating product imagery to innovative website design emphasises the significance of eliminating friction in the purchasing experience.

The 16 e-commerce faults into four categories:

  • You don’t understand your product or your audience.
  • Incorrect tools.
  • There are faults with the product descriptions and images.
  • Inability to create a positive user experience.
  1. Starting with no prior research

The most common eCommerce mistake is starting their businesses without conducting adequate research. Your eCommerce marketing strategy might flop if you do not implement market research. Since you are avoiding market research and analysis, you are merely exploring the eCommerce sector’s goods and millions of possibilities.

The tip is to analyse market demand and supply before starting your business as soon as possible. You’ll need them to figure out how much money you’ll make.

The research should contain all of your costs, income, and other information. All of those factors contribute to the price of your product. Remember, an eCommerce entrepreneur’s research should not be restricted to only evaluating the competitors but the possibility above all.

  1. Inadequate Product Descriptions

Typically, online retailers would duplicate the product descriptions supplied by the supplier or distributor. But the smartest move would be coming with your own description.

The product description must be informative to customers and should effectively answer all of their questions regarding the product before making a purchasing choice. Shortly, the more detailed the description, the higher your chances of gaining new buyers.

Instead of cramming it with unneeded and irrelevant details, the product description must be professionally designed with existing and target customers’ requirements and expectations in mind. Regardless of the type of your product, you must provide every minor detail such as texture, dimension, shape, weight, authenticity, and so on.

Also, if you sell various products along with the same platform, each product should have a unique description, even if they are in the same category. If you are unsure about your own writing skills, you can employ a freelance writer to develop entertaining, useful, and distinctive material for your e-commerce website.

The detail should address three critical questions: Is the product the ideal option? Why is it the wisest purchase? And how will it resolve and assist the buyer’s issues?

  1. Keyword Overuse

Keyword research is an effective method for increasing the visibility of your offerings on search engines such as Google and even product web pages on e-commerce platforms. 

We frequently come upon product names with titles and descriptions that are only comprised of keywords. This not only misleads the client about the goods offered but also supplies them with very little information on products and their uses.

Instead of jamming irrelevant keywords into your product names and descriptions, use only top keywords that apply to your product line. Keep it short and straightforward by emphasising the important keywords; this will help your products rank higher in search results.

  1. Poor Photographic Techniques

Online purchasing carries its own set of risks, and acquiring incorrect goods is certainly every customer’s worst nightmare. When purchasing anything online, the only documentation of the product that buyers have is the photograph of the product that the merchant has uploaded.

The use of poor product images is one of the most prevalent blunders that many e-commerce merchants make, and the majority of the time, they are completely unaware of it.

When the picture quality is poor, and the product does not appear to be adequately shown, it is frequently hard to make a purchasing choice, resulting in a loss of money and consumers.

This reoccurring problem may be easily resolved by having a product photography session done for your company on a one-time basis. In any case, you can either do it yourself with a high-quality camera or engage a freelance product photographer to take the photos for you. You want to photograph the product from as many different perspectives as possible.

If your product necessitates the inclusion of “How to use” instructions, you may also add a video or a digital handbook to assist clients in gaining a better grasp of how to operate it.

People will be drawn to your product if the images are colourful, engaging, and informative. The images should also reflect the superiority of your product when compared to your rivals.

  1. Checkout is inefficient.

When it comes to online retailers, abandoned carts are an issue that they frequently encounter. People add things to their shopping carts but do not complete the checkout process and purchase them.

How Shipping Affects eCommerce Conversion Rates

But why is this so?

It’s possible that your checkout system needs to be checked. Customers frequently report that the checkout procedure is unclear and difficult, causing them to become upset and abandon the website without buying a product.

This is something that may be fully avoided, which will increase the likelihood of conversion.

Make sure that you eliminate all of the extraneous fields from the cart and that you clearly describe all of the information that you’re searching for, and that you provide various payment and shipping alternatives. If you charge an additional fee for standard or expedited delivery, make sure to indicate the sum and duration required for delivery explicitly. ‍

  1. SEO

Whenever it comes to overall ranking and placement, search engine optimization (SEO) is extremely important, and if you offer things that have several sellers, it might be the difference between success and failure.

It is a key component of your e-commerce business plan, and it includes elements such as product descriptions and photos, which we discussed in greater detail previously.

Using product descriptions and photos from suppliers or other vendors will be flagged as plagiarism by search engines like Google, which will result in a drop in your page rating. It is possible for search engines to keep note of when a website is posted and to simply trace the information back to its source page.

You will not be able to trick the search engines! The only way to make full use of them is to follow the moral road. Create organic content and share it with the world. You can draw inspiration from others, but you should never duplicate them.

A successful SEO plan will not only improve page ranking, but will also increase organic traffic to your website. For those who believe they will be having difficulties doing it alone, they may employ an SEO specialist to assist them in getting back on track.

They will assist you in the creation of content, the repair of broken links, the performance of site audits, and the thorough examination of your page in order to discover and correct any problems that may arise.

SEO is a long-term strategy, and as a result, a tiny investment today will reap benefits for a lengthy period of time.

  1. Customer Service that is substandard

When purchasing something over the internet, clients have no actual touch with either the goods or with the vendor whatsoever. The majority of the time, they rely on the actual information supplied on the website, but there are still moments when they have questions. Even if you are just getting started in the e-commerce market, you should be aware of this. Clients that are satisfied always return and refer new customers back.

Customer service is essentially the way in which you communicate with clients and assist them in resolving their issues and complaints through a variety of channels such as your website, email, phone, and social media accounts. In this category, both pre-purchase and post-purchase questions are included.

Customers are disappointed and frustrated as a result of poor customer service.

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Existing customers are turned away by long response times, unanswered complaints, and refunds and returns that are not processed on time. Because of this, you get a poor brand image and miss out on new prospective consumers as a result of the situation.

All that is required of you to resolve this issue is a bit more attention and responsiveness.

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Respond to clients’ comments and questions as promptly as possible; if you are unreachable at a specific time, properly express this in your description, for example, “Our chat service is accessible from a to b hours. ” We will respond to your concerns and questions as quickly as possible.”

When individuals receive some form of reaction, they are still pleased; but, when they do not receive a response, they become enraged. ‍

  1. There aren’t enough reviews.

Social proof may have a significant influence on a customer’s purchasing choice, particularly if they are first-time buyers. They have never tried the product personally, so hearing a positive review from those who have is quite helpful in the decision-making process.

Customer reviews are extremely important for e-commerce merchants. They serve as testimonials for your high-quality products and services, and they reassure purchasers.

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Existing customers may share their honest purchasing experiences with others, allowing them to determine whether or not what you’re saying is real.

However, you must ensure that they are genuine clients and not fictitious ones that you have paid for or created yourself in order to increase your credibility. If your consumers become aware of this, they may file a complaint against your shop, which may result in account suspension or termination.

  1. Provide a link to your social media profiles

If you have a corporate social media account on sites such as Facebook and Instagram, linking it to your web store is the best course of action. Browsing your social media profile allows customers to have a more personal encounter with your company since they are able to see the legitimacy of your company.

It allows them to see that actual people are following and participating with your content and services, which helps to instill a sense of contentment and safety in the minds of your customers.

  1. Selection of an e-commerce platform

The selection of the most appropriate e-commerce platform for your brand is an essential step, but it is also one that may easily lead you in the wrong route. It’s a decision that will make or ruin your business.

Customer perception of your brand, how you show your items, how you attract consumers, and therefore how quickly your shop grows will all be determined by the platform you choose.

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You must pick a platform that includes the features that are appropriate for your company. If you wish to sell your products internationally, consider if the platform has a huge foothold outside of your location; whether the platform offers a variety of payment and shipment choices; and whether the platform has a high number of client visits, among other things.

You may compare and contrast several platforms, evaluate their features, and then make an educated and well-informed conclusion as to which one is the greatest fit for you. Depending on your requirements, you may run a store on a variety of platforms.

  1. The failure to use data analytics to better marketing approaches.

Effective marketing is a combination of imagination and statistics. The marketing approach for your ecommerce business should be impacted by the behaviour of your customers.

Analytical insights may be used to strengthen marketing strategies, giving your online company a significant advantage over the competition. In addition, it’s rather simple to accomplish because most platforms will supply you with detailed information on web traffic, cart abandonments, popular goods, and on-site activity.

  1. Payment choices are limited.

Similarly, to the necessity of having a visitor checkout option available, not having enough payment alternatives for your clients creates an unnecessary barrier. In our age of instantaneous activity, everything that causes us to pause is considered an inconvenience.

If you do not accept the chosen payment method of a potential client, you may lose that customer because no one is going to register a new account simply to make an order with you!

To their advantage, this is a straightforward repair. The support for numerous payment alternatives should be incorporated by default if you’re using a widely used content management system (CMS).

  1. Shipping choices are limited.

Try for a moment to put yourself in the position of the customer. They seek something, but what is it. One of them is to have shipping that is trustworthy and quick.

While free delivery is no longer thought of as a bonus, it is regarded as a top feature by 80 percent of shoppers. And, with just 15% of consumers believing that their delivery expectations have been reached, this is a significant chance for your eCommerce company to get new customers.

  1. ‍Content that is similar to what your rivals are doing.

Plain truth: If you don’t provide potential consumers with a compelling reason to do business with you, they will not do business with you. Suppose you sound exactly like your competition. What would persuade customers to choose you over them? It is OK to draw inspiration from your rivals, but you must also separate yourself from them and fill the holes in the market that they leave.

There is good news in that this is a plain error to correct. You should have no trouble developing content that’s original and distinctive to you — providing your target audience with a reason to pick you over all other e-commerce stores based on your findings.

Plain truth: If you don’t provide potential consumers with a compelling reason to do business with you, they will not do business with you. Suppose you sound exactly like your competition. What would persuade customers to choose you over them? It is OK to draw inspiration from your rivals, but you must also separate yourself from them and fill the holes in the market that they leave.

There is good news in that this is a plain error to correct. You should have no trouble developing content that’s original and distinctive to you — providing your target audience with a reason to pick you over all other e-commerce stores based on your findings.

  1. You are not investing in security.

While every small business owner, especially in the early stages, must keep an eye on their expenses, security should be considered an investment instead of a liability. Financial fraud, phishing schemes, and infected links are just a few of the methods used by fraudsters to infiltrate networks of victims.

You should prepare for the possibility that your online business may be attacked in some way, rather than if. Failing to put in place adequate security measures can be disastrous.

There are a variety of methods for increasing the security of your online store. It is recommended that you have at a bare minimum SSL certificate to secure transactions, antivirus software to keep payment details safe and that you migrate to an HTTPS encrypted site to secure your customers and their data. For example, a padlock displays in your browser.

  1. Selection of an e-commerce platform

The selection of the most suitable e-commerce platform for your brand is an essential step, but it is also one that may easily lead you in the wrong route. It’s a decision that will make or ruin your career.

All of this may appear to be a bit much at times! This is especially true if you are responsible for many shops. There is, however, a one-stop answer to all of these issues and concerns. Those who make e-commerce possible! 

Final Thoughts

All of these blunders have one thing in common: they all fail to put the client first. Eliminate any obstacles you can, including shipping and payment alternatives, as well as website navigation and security.

Make sure that your e-commerce platform, as well as the information of your potential clients, is secure and that your items have been well studied to appeal to your target demographic.

Think about how your decision will affect your customer’s feelings whenever you’re unsure about your course of action. By putting the needs of your consumers first, you can ensure that they have a positive shopping experience that will encourage them to return time and time again.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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