When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers’ knowledge of your brand, and bring in mountains of revenue.
When not used appropriately, it also has the potential to damage the reputation of your brand.
This post is for you if you are uncertain about how the use of social media can assist in the expansion of your brand.
In the following paragraphs, we are going to discuss three ways in which social media may play a significant part in bringing awareness of your company to the more than 3.6 billion individuals across the world who are already active on various social channels.
Keep in mind that the vast majority of these consumers are searching for ways to interact with brands similar to yours.
Your company, regardless of its size, needs to have a strong online presence in order to be successful. Connecting with potential clients can be accomplished by educating them about your goods or services so that they can make an informed decision about whether or not to purchase from you.
Nearly all of today’s businesses maintain at least one or two social media profiles.
In the following paragraphs, we will examine how social media can expand your brand in the various ways listed below.
- Increasing exposure for the brand while also driving growth
- through means of the production and dissemination of content
- By use of advertisement
Therefore, without further ado, let’s get this show on the road.
The growth and recognition of a brand can be helped along in a number of different ways by using social media.
They are as follows:
Bring visitors to your website.
The use of social media to drive website traffic to your internet business is completely free. To boost the number of visitors to their websites, close to 78 percent of small businesses participate in various social networking activities.
Sharing of posts, short videos, and other forms of media may fall under this category.
Having said that, there is a catch.
According to research conducted in 2017 by one of the most reputable assignment assistance companies in the United Kingdom, 63 percent of brands are unable to successfully generate traffic and leads.
The question now is, how can you boost the number of visitors to your website?
To begin, you will need to establish a presence for your brand on all applicable social networks (preferably Facebook, Instagram, Pinterest, Twitter, LinkedIn, and YouTube). However, you do not require each and every one of them. You have the option of selecting two or three keywords that are pertinent to your brand.
You also need to establish a solid online presence on the various channels that you have selected.
In addition to this, in order to entice a larger audience to read your posts, you should offer engaging material from your website that has been specifically adapted for each platform.
Keep in mind that the people who follow you on Instagram are not the same as those who follow you on LinkedIn; this is the reason why you need to tailor your material for each platform.
People will have a better chance of discovering your online business and learning more about it if you use social media to share material that is both intriguing and amusing.
When visitors arrive at your website or blog, you should make it simple for them to share the content they find there by including share buttons in strategic locations across your site.
Lead by example.
The production of leads is yet another significant advantage that social media offers to businesses.
According to research conducted by Social Media Examiner in 2017, it is estimated that 65 percent of small businesses get leads through the use of social media.
In addition, the majority of platforms provide brands with a variety of lead generation options to choose from.
For example, users are able to improve the number of leads they receive by using lead ads on both Facebook and LinkedIn.
Nevertheless, producing qualified leads using social networks isn’t exactly a piece of cake.
But it’s feasible.
It is necessary for you to advertise gated content on the channels that you want in order to get qualified leads.
As was mentioned earlier, you need to offer material that has been adapted specifically for each channel that you use and geared toward the following you have in mind.
Performing this step requires writing material that is geared toward your ideal readers and having a call to action that conveys a sense of immediacy.
You also need to create graphics that are visually appealing in order to include them to your posts in order to grab people’s attention.
Because there are now billions of individuals utilizing social media, there is little question that social selling has the potential to be profitable.
In addition to this, 52 percent of marketers believe that social media has a good impact on the revenue and sales of their organization.
If you don’t use social media to market your brand, you’re doing it an injustice and ultimately hurting your business.
You can interact with customers and sell your products and services through social media regardless of whether you are selling table mats or farm produce or promoting your services. This is because social media gives you a channel through which you can sell your products and services.
Word-of-mouth advertising is made more effective via social media.
The use of social media makes it possible to form partnerships with influential users who may support your business, so increasing its visibility, legitimacy, and sales.
Studies have shown that word of mouth influences almost half of all consumer decisions, which lends credence to this assertion.
But that’s not the end of it.
According to the findings of yet another survey, 72% of consumers place the same level of faith in internet reviews as they do in personal recommendations from friends or family.
When you form partnerships with individuals who have already amassed a large number of followers, you are able to attract the attention of that large following.
It is necessary to provide an incentive, such as a free product or a price reduction of a particular percentage, for social media influencers to promote your business in order to reap the benefits of social media influencer marketing. This could be in the form of a free product.
Create more awareness of the brand.
Although almost half of the world’s population is currently active on social media platforms, it’s possible that only a small percentage of those individuals are familiar with your company’s brand.
Because of social media, it is now possible to connect and interact with tens of thousands of individuals every single day.
It is the most effective method for contacting new and potentially interested clients.
You would be mistaken if you believed that people only follow businesses that they are already familiar with if you use social media. Sixty percent of Instagram users have said that they use the network to learn about new brands and goods.
Create a reputation for your company as the go-to authority in your sector.
Sharing excellent material that has been thoroughly researched and centered on your sector on social media platforms allows you to position your company as an industry thought leader.
People don’t only use social media for enjoyment all the time.
Some individuals are interested in expanding their knowledge on a specific subject that piques their curiosity.
You have the potential to establish yourself as a reliable source of knowledge on important issues associated with your specialized field.
Maintain constant communication with your audience.
According to a research published by the Pew Research Center, users of social media sites log into their accounts on a daily basis, on average.
When you produce content on social media that is both fascinating and informative, you will be able to connect with your fans and followers each time those people log into their accounts; as a result, you will remain at the forefront of their minds.
Let’s move on to the second way that social media can assist you in growing your brand’s presence:
The production and dissemination of content
The advantages of social media for businesses are readily apparent when it comes to the production and dissemination of information. With only the press of a mouse, your material has the potential to reach tens of thousands, if not hundreds of thousands, of people.
The following is a guide that will walk you through the process of expanding your brand through the creation and distribution of content.
The reach of a brand is expanded thanks to social media.
The presence of social media is ubiquitous. When you effectively utilize the channels of communication that you choose, you expose your brand to a greater number of people.
Ninety percent of marketers believe that more business visibility can be achieved through the use of social media, and 75 percent say that website traffic has dramatically increased as a result.
People are finding that channels for social media such as Facebook and Twitter are helpful routes for learning more about brands. In point of fact, product research is the primary reason that 54% of consumers log onto social media.
However, achieving brand exposure is not a simple task at all. You have to educate yourself on the proper technique to carry out the task.
Here are some pointers to help you expand the reach of your brand on social media:
- Identify your target audience: First things first: before you set up your accounts, check to see if the people you’re trying to reach are already using the platforms you favor. If you don’t, you’ll be wasting your time by establishing a company profile on Twitter when the majority of your followers are on Facebook.
- To get the attention of your followers, you should employ pictures that are appealing. This is where the use of visuals comes into play. Keep in mind that your rivals are already engaging in this activity. Therefore, you want to capture the attention of your audience through the use of visually appealing material in addition to content that generates engagement on their part.
- Maintain an active presence on social media: in order to get people talking about your brand, you need to start engaging conversations and tag or mention other individuals.
After accomplishing all of the things mentioned above, the next step is to evaluate how well your efforts turned out. This can help you determine whether you are making progress toward your objectives or whether you need to make adjustments to the tactics you are using.
Brands are now able to expose their excellent content to a significantly larger audience thanks to social media. This assists brands in demonstrating their level of knowledge while also growing their audience.
It is important to keep in mind that even while it is possible to raise brand awareness on social media through the promotion of content, you still need to work with a plan.
Exposure to new audiences
It is possible to achieve viral status through the use of social media, despite the fact that doing so is not simple.
People are more likely to like, comment on, and share your social postings when you share content that is both fascinating and relevant to the interests of your followers. In this manner, a new demographic will get familiar with your brand (friends of your friends and followers).
As more individuals continue to share your posts with their friends, your material will eventually go viral, which will result in thousands of people sharing and commenting on it.
The encouraging news is that the greater the number of likes, comments, and shares that your material receives, the more credibility and awareness of the brand you build.
11. Use of social media platforms as additional sources of content for your brand
The content for your brand can also be sourced from social media platforms.
This is the procedure to follow:
- Get ideas for content: In this section, you’ll be able to pay attention to the kind of information that your target readers are searching for by engaging in social listening. You may also ask your followers directly what types of material they are interested in seeing from you. You will receive a lot of ideas from this, which will make it easier for you to write content that other people will read and share.
- You don’t necessarily have to contribute your own content; you can get user-generated content, also known as UGC. You may also find user-generated content to publish with your target audience by using hashtags or holding contests. Both of these methods are available to you. Take a look at how over 60,000 posts were made using the #wanderlustcontest hashtag that was created by National Geographic.
Advertising is another another manner in which social media may play a significant part in the expansion of your business.
This can be accomplished by the following:
Advertisements on social media platforms provide a relatively inexpensive approach to reach a large number of people with your brand.
You may also use this advertising to reach people who are interested in your items, which can help you save money that you would lose if you targeted everyone instead of only those people who are interested in your products.
Seventy percent of people who make purchases online do not finish the checkout procedure.
These are clients who have indicated an interest in the things you sell, but for reasons that are unclear to you, they quit the checkout process before completing their purchase.
You are now able to retarget these individuals with advertisements because they have already visited your website, evaluated your offerings, and made a choice.
Online shoppers frequently forgo their shopping carts for a variety of different reasons. On the other hand, you shouldn’t just stand there and watch them disappear like that.
You are able to monitor these individuals by utilizing the program that is Facebook Pixel, and then you may offer them advertisements for the specific things that they abandoned when shopping on your website.
People who had previously visited Craftsy’s website were targeted by the company’s product advertisements posted on Facebook. The result of their efforts was a 33 percent rise in revenue.
Is your brand already present on various social media platforms?
How would you describe your experience?
Keep in mind that even if your company’s brand is absent from social media, its rivals are probably already active on these platforms.
As you have seen, utilizing social media for business purposes comes with a variety of advantages.
When you begin to use social media, you’ll be able to experience the following benefits:
- Encourage traffic flow to a website.
- Generating leads and increasing sales
- Take use of the marketing power of word of mouth
- Expand the audience that your brand reaches by promoting your content to more people.
- Exposure to new audiences
- Find places to publish engaging content for your brand.
- Targeted advertising
- Create more awareness of the brand.
- Establish your company as the go-to authority in your field by maintaining constant communication with your target demographic.