If you are seeking a way to outdo your competitor, you need to enhance your website for Yoast optimisation using the SEO tips mentioned here! Developing a productive SEO strategy can be a lengthy and challenging process. Think of SEO as a battle. You are usually competing with other businesses to be ranked among the first page results by Google.
Think of it this way: do you search past the first page on Google when searching for something? Not regularly, right? Studies show that an ordinary user in Singapore won’t even go beyond the first five results on the SERPs. If your rivals outrank you, they could be taking away a considerable share of your potential clients.
How Exactly Do You Outrank Your Online Business Rivals?
Use these 12 SEO tips to assist you to outrank your competitors regardless of your business niche.
Begin with Researching the Keywords
Keyword research is one of the pillars that will hold together your search engine optimisation campaign. It will also ensure that your digital marketing campaigns effectively sparking the attention of prospects and generating qualified leads.
Find the terms that the target audience often uses to find information about your brand and use them in your content and Google Ads campaign. Short-tail keywords are great, but many other businesses are targeting them and are probably ranking for them. Set yourself apart from the herd by targeting both short and long-tail keywords.
The latter are more effective as they are often used by customers who already know what they want. This group of searchers is more likely to convert than the people who use short-tail keywords. In most cases, many people who use short-tail keywords are not interested in buying. They are looking for information about the topic.
Go the extra mile and enhance your SEO campaigns in Singapore by using negative keywords. These are keywords that the ideal customers are less likely to use to find your website. Check the keyword report for unlikely keywords used by your target audience and incorporate them in your content.
Other keyword research tips include;
- Create a list of localised keywords to target prospects in specific geographic locations that you operate
- Identify keywords that your competitors are targeting and start also pursuing them
- Leverage Google Suggest
- Identify frequently asked questions about your products or industry and use them to write compelling evergreen articles for your blog or guest posting purposes
- Install an SEO toolbar such as MozBar SEO Chrome extension in your browser to manage your SEO activities efficiently
Note that keyword research should be a continuous activity since the market is dynamic. Customers may start using different terms to search for information about your brand or industry in general.
Optimise your website for Keywords
Finding the right keywords is the first facet of your SEO campaign. The next thing you need to do is include them in the website content properly. The number of keywords and the frequency is dependent on the length of the content.
Identify one primary keyword and 1-3 supporting or secondary keywords from the list. Also, have 1-4 additional keywords to give your content a first chance to rank for at least one of them.
Be careful not to use the secondary and additional keywords too many times. Otherwise, Google will penalise you for keyword stuffing. They should be used naturally and evenly distributed in the content to avoid ruining the article’s flow.
Here are other places that you should insert the keywords.
- In the meta description
- In the SEO title tag
- In the titles of the articles
- In the first 200 words of the content
- In the heading 1s, heading 2s, heading 3s, and other subtitles
- In the anchor text links
- In the final 200 words of all content pieces
- In image alt tags
- In the website URL
Including the primary keyword in all the above sections of your website content will inform Google bots what your website is all about and get a high ranking in the search engine results pages (SERPs)
Create Fresh and Relevant Content, Centred on Keywords
Long-form content ranks better than short-form articles, as evident from the many research studies in different industries. Such pieces also get quality backlinks naturally since they explain topics in detail instead of short articles that scratch the surface and leave the reader stranded. They also attract more shares on social media articles than short articles.
The audience will not have to visit other websites to find information as the articles will have all they need to decide to purchase. They will also spend more time on your website, thereby giving you more chances to convince them to convert.
Photo Credit: SWEOR
Use tools such as Buzzsumo to find content ideas that match the intent of the target prospects. The tool will also help you to know which type of content search engines are ranking highly.
Check the top-rated articles on the topic and write better quality content to outrank the competitors. One sure way of doing this is by including more statistics-based content. That is, be detailed and have visuals such as graphs, videos, and infographics.
Use Internal Linking
Include links to other website pages to enhance the navigation and on-site SEO. Make Sure that you use the correct anchor text to give the reader an idea of the contents in the page they will be redirected to when they click on the link.
It establishes a stellar site architecture and distributes the valuable link juice throughout the website if done properly. Here are some of the benefits of internal linking.
- Enhances website usability using anchor texts
- Has the potential to increase page views
- Boosts PageRank (A metric used by Google to gauge the relevance of a website page based on internal and external links)
- Increases the amount of time visitors spend on the website
- Helps search engine bots index and crawl the pages
Ensure that the vital website pages or the pages that generate the highest number of sales and organic traffic are linked to the most to spread the SEO juice to other pages.
Develop your Backlinks
Search engines use backlinks to determine the authority of a website. Having many quality backlinks from authority websites that probably have a higher or equal domain authority as your website will improve your SERPs ranking.
The SEO juice will flow from the linking website to your site, thereby creating a mutually beneficial SEO relationship. Avoid black hat SEO strategies such as using private blog networks and buying links to avoid getting penalised by Google. Here are six best practices to get more backlinks the right way.
- Give other people (web designers and copywriters) a chance to credit their content to you
- Create concise content that is relevant to the audience and shareable
- Do guest post outreach and write more engaging and quality guest posts for distribution
- Network with industry leaders and request to post an article on their websites
- Collaborate with industry leaders in not just text but also other forms of content such as podcasts
- Be open to been interviewed by industry leaders and also conduct interviews
Make sure that you write an article about the interviews you hold on your blog. Professional translators can help convert the audio to a text article that you can publish on the blog.
Go the extra mile also share the video on YouTube and social media networks to boost your brand’s visibility and empower the audience with valuable information.
Improve the Website’s Load Time
It is a fact that your site’s load time has an impact on SEO. Low site speed makes all your SEO efforts to be wasted. Basically, your website should not take more than three seconds to load. A page that loads slowly increase your bounce rate, which has a significant negative impact on the ranking of your site.
You can remove any unnecessary plugins, widgets, and multimedia to improve your load speed. Facilitating browser caching is also another SEO tip to help you enhance your website’s loading speed.
Furnish Your Website with Breadcrumbs
As an online business owner, the last thing you want to offer prospects is a lost in woods experience when they visit your website. Breadcrumbs will help prevent that from happening by facilitating seamless movement from one page to another. If well incorporate into the website, they will help the prospects access the high-level or leading target websites faster.
Due to the linear structure of breadcrumb navigation, make sure that you only use it where necessary. Keep in mind that it’s secondary to the primary navigation bar, so make sure it’s not too large. It should also have the full navigational path to achieve the expected results.
Here are more tips on how to leverage breadcrumb navigation.
- Movement should be from the highest to the lowest level
- Titles in the breadcrumbs should be consistent or matching the page titles
- Use a creative design that is more appealing than the conventional navigation bars
- Ensure its uncluttered and clean
The three primary types of breadcrumb navigation are location, history, and attribute-based. Location-based breadcrumbs are tailored to show the website visitor where they are on the website hierarchy.
In contrast, the attribute breadcrumbs navigation shows visitors which category a particular page is placed in easily. The history-based breadcrumbs are meant to show the visitor the specific steps or path they used to get to their current position in case they need to go back.
Utilise meta descriptions
Meta descriptions inform the search engine bots and searchers about your website before they click the link displayed to visit. Include the primary keyword in all the page meta descriptions to increase your site ranking and visibility in SERPs.
Ensure that you don’t exceed 155 characters (including the spaces), use active voice, and be creative to make it as actionable as possible. Remember, the goal is to motivate the searcher to click on the link to ensure it’s actionable. Here are more tips on how to write stellar meta descriptions.
- Insert a CTA (call-to-action)
- Include the focus keyword
- Spice it up with a few technical specifications of your product (if possible)
- Ensure it matches the contents in the linked website page
- It should be 100% unique (no copying your competitors)
A majority of the meta descriptions on Google are between 120 and 156 characters long.
Photo Credit: Yoast.com
Social Media Signals
Social media signals refer to the total number of likes, shares, and overall visibility of a website page or article across social media networks. They have a significant impact on PageRank and the website’s overall visibility not only on Facebook and other related websites but also on search engine results pages.
Search engines’ primary goal is to provide users with the most relevant and quality search results. Getting more social media signals will position your website for success, as it will be ranked above sites with low social media signals. Here are tips on how to increase social media signals.
- Post fresh content daily to keep the audience engaged
- Include images in the posts to enhance interaction/engagement rate
- Analyse the results to know what type of content followers prefer
- Hold giveaways and contests to spark the prospects interest in your brand
- Partner with influencers
- Don’t neglect any of the social media platforms that prospects are fond of using
The above tips will crank up your SEO and brand awareness efforts without costing you thousands of dollars. Make sure to measure the engagement level to create and distribute content that resonates with the audience.
Spy On Your Competitors
Each site has its domain authority, which contains digits between 1 and 100. It is the score that is used by search engines to rank your website on the SERPs. All websites start with a domain authority of 1 and improve it through various SEO strategies.
MozBar is a helpful extension that can help you know the domain authority of your website as well as that of your competitors. This will help you determine how much effort you need to put to outrank your competitors.
You can also use Semrush and Ahrefs to view the keywords your competitors are ranking for, spy on your competitor’s paid ads, keywords and even the online market share they have visually.
Competition analysis will help you to know what your rivals are doing to get customers. The goal of doing this should be to develop better strategies and content, not to copy what they are doing or start an online war. Some of the best tools for competitor analysis are;
Take the time to learn how each of the above tools works to know if they match your analysis goals.
Measure and Test
You cannot succeed in getting a higher cutting edge in the market if you don’t monitor your websites’ performance. A/B tests are also instrumental in determining the performance of various elements on your website, such as CTA buttons and landing page designs. Plan to do the tests several times per month to continue ranking above your competitors and getting sales.
Here are some of the best website measuring and testing tools.
The tools will help you get accurate data about all your competitor’s campaigns and SEO strategies. For instance, you will know which keywords they target for SEO and Google Ads campaigns.
Engage a SEO Professional
Is it hard to implement all these tips for you and your team? Don’t worry; there are experts out there! If you feel that the above steps are alien or difficult – give MediaOne a call at 67899852 for a FREE tutorial. No obligations – we do it all the time!
Also – if you google for “rank on google singapore” or “ranking google singapore” you can see that MediaOne scores 1st place – proving that we are able to help you optimise your site to get Google to love it and rank it. When that happens you can get loads of nice organic leads. That is how MediaOne helps many customers sustain and grow their business from a small setup to a large enterprise. Talk to us for a discussion.
SEO is an ever-evolving industry, and it needs time to ensure you go with the changes. The best part of it is that there are experts whose job is to ensure that they understand these changes and developing strategies on how to implement them to assist digital marketers like you. An SEO that is managed well by an expert can make you a lot of money when you start outranking your competitors
Now you are good to go. Those are our top 12 ways to outrank your competitors and enhance conversions to your website in the long-term.