12 Ways To Outrank Your Competition On Google.com.sg

seo to improve serp ranking for singapore

If you are seeking a way to outdo your competitor, you need to enhance your website for Yoast optimisation using the SEO tips mentioned here! Developing a productive SEO strategy can be a lengthy and challenging process. Think of SEO as a battle. You are usually competing with other businesses to be ranked among the first page results by Google.

Think of it this way: do you search past the first page on Google when searching for something? Not regularly, right? Studies show that an ordinary user in Singapore won’t even go beyond the first five results on the SERPs. If your rivals outrank you, they could be taking away a considerable share of your potential clients.

How Exactly Do You Outrank Your Online Business Rivals?

Use these 12 SEO tips to assist you to outrank your competitors regardless of your business niche.

  1. Begin with Researching the Keywords

The initial step to any winning SEO strategy is keyword research. You need to consider the phrases and words that you want your website to show up for when users search on Google.

Enhancing your rankings on the search engines is not only about having more visitors, but it is also about having the right audience. Developing your SEO strategy grounded on the most significant keywords is the best way to acquire the most relevant visitors to your website.

You should ask yourself these questions when determining the keywords you want your website to rank for on the search engines:

  • Will the users searching for the particular keyword get what they are looking for on my site?
  • Will visitors looking for this keyword get satisfied when they visit my website?
  • Will I gain anything from the traffic generated by the people searching for the keyword?

If the answer to all the questions is yes, you are going the right way.

You can use Google Keyword Planner in Singapore to assist you to determine the keywords that might be the most effective to your visitors. Also, don’t forget to use keywords that are relevant to voice search since Google Voice Search is increasingly becoming popular.

Each page on your site should target a specific topic or keyword. Avoid going for one keyword on many pages. Google ranks only one page, and it might not be the one you want.

  1. Optimise your website for Keywords

After determining the keywords you will use, it is now time to optimise your site. Ensure that your keywords show up frequently on your page. Your keyword of choice should be contained in the meta tags, URLs, alt tags, headers, and page titles. But you should ensure that the keywords are relevant to the content provided in your pages.

  1. Create Fresh and Relevant Content, Centred on Keywords

Each page of your website can be improved to enhance your ranking on search engines provided you have equipped them with valuable content that is relevant to your keywords. Enhancing your website with quality content is one of the most significant SEO tips. Including a blog on your site is the simplest means of adding keywords to your website.

Write content that is both relevant to your visitors and the search engines. Remember that even if you want your keywords to emerge several times on your page, your content has to be valuable and relevant to the users. Google penalises websites that produce poor quality content. Search engines notice quickly when the conversion rate is low, and the bounce rate is high.

  1. Use Internal Linking

Raising the number of internal links in your site is one of the most straightforward strategies to grow your SEO. You only need to link the pages you need to rank to other pages on your website. Internal linking improves navigation on your website and also your website’s ranking power and domain authority.

However, ensure that all your links add value and are relevant to the users.

  1. Develop your Backlinks

Another essential SEO tip is maximising your external links. Google gives your site a better rank if it receives many backlinks from other websites. You might need to ask other site holders to link your website.

When it comes to building links, go for quality rather than quantity. A few high-authority will certainly outdo several low-quality links.

Seek for influencers and invite them to link your site on their posts. Or, come up with new, relevant, and engaging content that will make users want to link your website in their posts.

  1. Improve the Website’s Load Time

It is a fact that your site’s load time has an impact on SEO. Low site speed makes all your SEO efforts to be wasted. Basically, your website should not take more than three seconds to load. A page that loads slowly increase your bounce rate, which has a significant negative impact on the ranking of your site.

You can remove any unnecessary plugins, widgets, and multimedia to improve your load speed. Facilitating browser caching is also another SEO tip to help you enhance your website’s loading speed.

  1. Furnish Your Website with Breadcrumbs

Breadcrumbs are tools that assist visitors and search engines in navigating your site with ease. They appear when people search on Google for keywords that match your content, and they show users the exact location on your site they are connecting to.

Breadcrumbs improve the user experience of your website by making it easier to navigate. Additionally, they assist Google to understand your website structure for SEO purposes. Breadcrumbs are very easy to install using plugins such as Yoast SEO.

  1. Utilise meta descriptions

When your page appears on the search engine result page, the first thing that your visitors see is the meta descriptions. Making sure that the meta description contains your keywords will boost your ranking significantly.

  1. Social Media Signals

Several studies in Singapore have confirmed that social media signals like Pinterest pins, re-tweets, and likes improve your ranking on search engines. One way of increasing your social signals is creating high-quality content that entices readers to share. Add share buttons to your posts to enable your visitors to share on social media. Sharing content from your site through social media connects back to your site. It also increases traffic to your site.

  1. Spy On Your Competitors

Each site has its domain authority, which contains digits between 1 and 100. It is the score that is used by search engines to rank your website on the SERPs. All websites start with a domain authority of 1 and improve it through various SEO strategies.

MozBar is a helpful extension that can help you know the domain authority of your website as well as that of your competitors. This will help you determine how much effort you need to put to outrank your competitors.

You can also use Semrush and Ahrefs to view the keywords your competitors are ranking for, spy on your competitor’s paid ads, keywords and even the online market share they have visually.

  1. Measure and Test

Ensure that you regularly check your site’s rank because the above tips aim to improve your website’s ranking on search engines. Various tools like SEMRush can help you measure your progress.

Even after you have achieved the ranking that you needed, you are not through. SEO is a continuous process if you want to maintain ranking on the top.

  1. Engage a SEO Professional

Is it hard to implement all these tips for you and your team? Don’t worry; there are experts out there! If you feel that the above steps are alien or difficult – give MediaOne a call at 67899852 for a FREE tutorial. No obligations – we do it all the time!

Also – if you google for “rank on google singapore” or “ranking google singapore” you can see that MediaOne scores 1st place – proving that we are able to help you optimise your site to get Google to love it and rank it. When that happens you can get loads of nice organic leads. That is how MediaOne helps many customers sustain and grow their business from a small setup to a large enterprise. Talk to us for a discussion.

SEO is an ever-evolving industry, and it needs time to ensure you go with the changes. The best part of it is that there are experts whose job is to ensure that they understand these changes and developing strategies on how to implement them to assist digital marketers like you. An SEO that is managed well by an expert can make you a lot of money when you start outranking your competitors

Now you are good to go. Those are our top 12 ways to outrank your competitors and enhance conversions to your website in the long-term.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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November 24, 2018

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