11 New Rules of Business Blogging in Singapore

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Developing high quality blogs for your company is among the most helpful strategies of marketing that you will get. However, it is always forgotten. Studies indicate that small businesses in Singapore that create blogs for their businesses consistently get 126% more leads than companies that don’t and receive 55% more new visitors on their websites. But writing a blog only is not enough; you might be sending inaccurate information about your brand.

Blogging can enhance the online visibility of your business, increase traffic to your site, and boost your brand authority in your area of business. WordPress reports that more than 400 million read blogs each month. If you don’t own a blog for your company, you are missing the chance to generate a massive audience and an opportunity to convert your audience into buying clients.

Creating excellent blog posts comes down to a single point of beginning: you require to start writing your articles. Also, optimisation of blogs is crucial to small businesses to ensure that many individuals read your posts.

First, let us highlight how a company blog can assist your business. Then, we will look at some rules for creating engaging content.

Benefits of Business Blogs

Blogging has several benefits for your company website. You can develop articles about your business, which can assist in establishing your brand authority in your business niche. If your clients have a question, they can always refer to your blog posts for answers. Additionally, blogging can establish conversations between you and your potential and existing customers.

One of the primary reasons that a business writes a blog article is to increase traffic to their website. In fact, research shows that companies that have blogs in Singapore generate 55% more traffic than companies without blogs. That brings about the opportunity to promote your company’s services and products, attract new clients, and enhance the bottom line of your company.

Blogging is also a digital marketing technique that assists in enhancing the ranking of your business website in the search engine results pages – SERPs. You want your company to rank at the top of the first page in the search engine results, not on other pages. Consider that: If you were looking for a particular product, would you navigate through the results pages or you would click on the top-ranking results?

11 Blogging Rules for Businesses

After deciding that you require to start a business blog, or if you require to boost your existing blog, you can consider using these 11 rules of business blogging.

  1. Give Your Posts an Eye-Catching and Captivating Title

Keep in mind that your potential audience will only come across the title, and maybe the meta description first, and they need to be attractive enough to attract them to click on your blog post – so, ensure your title is attractive. Playing with the words shows to be very effective – it elicits understanding but entices enough to draw the interest of your audience. Titles that are based on questions are also excellent, as well as titles that contain a number.

Your title should also contain your keywords, and it should be short too. Titles are not only essential in attracting the attention of your readers, but they also attract the eyes of the search engines. Studies show that posts with titles that contain between six and thirteen words generate the most traffic.

  1. Be the Leader, Don’t Follow

The process of creating your blog post should be grounded on a genuine intention to reach a particular group of individuals with an article that improves their lives – not publishing and revolving around favourite tales that you think will go viral and generate you a lot of followers and potential customers.

Your content must be original and authentic. Ensure that you develop content that your audience would like to read and share – no less.

  1. Blog Consistently

You don’t require to have an ideal element of blogging, but you should remain consistent. Do not post ten articles in a single week and then post nothing for the three months that follow. Your blog is likely to go off if you are not consistent.

The more regular your posting is, the more straightforward your business marketing strategy will be. You can consider creating a blogging schedule to ensure consistency.

Various studies in Singapore show that posting at least four times per week or 16 times each month is the most effective method. Businesses that publish more than 16 blog posts every month generate 3.5 more traffic than businesses that publish between zero to five articles per month.

That does not mean that you need to dedicate all your time to creating blog posts. Your primary job is to ensure that your business is running smoothly, not writing articles about it. But, allocating a little time to write blogs when efficient is beneficial to the growth of your company. If possible, you can hire an employee to ensure that your company blog is always updated.

So, ensure that your blog is updated with fresh content at least for times per week. Your blogs should cover various topics, including assisting small and medium-sized business owners in coming up with their growth strategies, managing workers, understanding your products and services, etc.

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  1. Carry out Keyword Research

You already understand that what your articles entail should be relevant to your area of business. However, you are also required to target what your audience is searching for. What is the need for having a blog that does not have readers? Remember to research your keywords.

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Keyword research involves searching for popular keywords that your potential audience is searching for in the search engines. For instance, “how to use social media for advertising a business” is something that your audience search. If you are a digital marketing agency, you could write a blog post titled “Learn how you can advertise your business on social media with these ten simple tips.”

Include your keywords in the title of your article and throughout your article. With that, your blog posts are more likely to rank better on the search engines, and individuals can find them. Additionally, researching your keywords can also assist in generating ideas on what to write about.

  1. Target the Optimized Length for Your Articles

What is the ideal length of an average blog article? Your blog article requires to be long enough to capture all the information that needs to be conveyed to your audience. And you need to ensure that all your keywords can fit in without making the entire article a succession of keywords.

Your blog posts should contain quality and detailed content that you can pride yourself. Always ask yourself whether your content is one that you would like to read.

Normally, lengthy articles rank better in the search engines results pages. Research shows that the top 10 results on search engines consist of articles that have an average of more than 2,000 words. But before you begin rebuking me, remember that I am also as busy as you, and not every post that requires to be such long. Give priority to quality rather than quantity.

  1. Incorporate Visuals

Adding videos and images in your blogs can assist the readers in engaging more with your webpages. For most people, the spans of attention are very short. And, we need them to understand the key takeaways after they finish reading our articles.

Studies show that people remember 65% of the information when written content is combined with visuals while 10% of the total information get retained when there are no visuals in the content.

You can include a visual like a chart or an infographic to emphasise on the key takeaways from your blog posts. That can result in more time being spent on your blog page, and users will remember your content more easily.

  1. Address Questions from Your Clients

Another source of topics for your blog can come directly from your clients. When your clients ask questions about certain issues that are related to your industry, you can note the ideas and develop new topics for your blog articles.

Answering questions from your customers using blog articles assist you to kill two birds with a single stone. By answering the various questions that your clients ask, you create actionable content that can attract others with such questions.

  1. Invite Guest Posts

Sure, blogging can consume much of your time. Whether you need to relieve some of the time needed to create blogs or you need a new voice on your blog, you can invite guests to contribute articles or content to your blog.

Adding a fresh viewpoint on the topics that are related to your business can be informing. You might get a fresh perspective on various topics. You can invite an influencer or leader in your business niche to create an article for you or even conduct an interview with a leader in your industry and publish the interview questions and responses on your blog for the readers to see.

  1. Conduct A Summary of Industry News

A business owner needs to understand what is happening in both their business and the entire industry. The elements that are hurting and benefiting other key players in your area of business will have significance in your business. While it is difficult to regulate all those external elements, you can manage how your company responds to them. The way your business responds to those factors might create part of your competitive advantage.

The other idea for business marketing is by publishing weekly or monthly roundups. You can post the articles that you think your target audience might get interested in reading from the past week or month, give their summary, and describe how each of them could be of assistance to them.

  1. Be Authentic

Be human, include fun, and accept your mistakes. Individuals don’t like reading content that is generated by robots. Instead, they want your content to be personalised without crossing the line or being inappropriate.

A blog should never address your audience; it should speak with the audience instead. So, ensure that your blog acts as a starter of conversations to engage with your audience and establish excellent business relationships.

  1. Include A Call-to-Action and Measure the Results

You should ensure that your article convinces the audience to do a single specific thing – connect to your website, give feedback, subscribe to your email list, sign up to receive updates, participate in a competition, etc. Blogs that provide interesting content but do not have a call to action are like attractive roads that come to nothing.

Also, you will need to use some sort of analytics tool to your blog so that you can monitor how the audience interacts with your content, their demographics, the time each user stays on your site, and other relevant information that can assist you in determining what works best.

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Do not concentrate on the unimportant aspects. Many businesses are more focused on how many followers they have and the number of likes they get. Your objective is to build yourself as a reliable expert, establish trust and get customers into your cycle of sales. All the impersonal metrics will not occupy the place of a few customer relationships.

Also, do not forget to include links to other articles that you have written as well as articles from other key industry players in your blog posts.

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Final Verdict

Creating great blog posts for your company is among the most beneficial digital marketing strategies available. Studies show that businesses that have blogs generate more leads and new visitors to their website than those without blogs. But just composing a blog is not enough – if your content is not interesting, dynamic, and unique, you might be conveying the wrong information about your brand. You need to think of what your audience is looking for. Coming with excellent content ideas is possible, even for the challenging industries. Apply these new rules to your business blog and the outcome will stand out. We hope you are now ready to start your blogging!

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

11 New Rules of Business Blogging in Singapore - MediaOne