10 SEO Courses Worth Taking in 2023

10 SEO Courses Worth Taking in 2023 _ MediaOne Marketing Singapore

10 SEO Courses Worth Taking in 2023

The answer is a resounding Yes. 

Benefits abound for anyone who takes the time to learn SEO basics. Knowing how search engines work and what strategies to use to improve your website’s visibility and rankings can greatly impact your online success. 

Here are some of the benefits:

  • You’ll learn at your own pace.
  • The courses are affordable, sometimes free.
  • You’ll learn at your own convenience.
  • You can gain valuable knowledge on SEO strategies that will help you rank better.
  • You’ll understand which techniques work and which ones don’t 
  • The courses provide you with a structure you can use to move from a complete SEO beginner to an expert in the field
  • You’ll gain valuable insight into how search engine algorithms work 
  • You’ll learn best practices for improving your website’s visibility and rankings 
  • You’ll gain access to resources, tools, and tips that can help you get better results from your SEO efforts faster.

Don’t be fooled, though. Not every self-proclaimed SEO guru with a course is worth listening to. The internet is full of quackery. Many of the so-called SEO experts don’t even know what they’re talking about, and the worst bit is that they charge quite a bit for basic knowledge that you can read from blogs and forums for free.

So, how do you know which SEO courses are worth taking? Here are ten recommended options that will give you a solid foundation of SEO and all that it entails.

Remember, paid courses are always going to be better than free ones. So, if you’re serious about learning SEO, you might want to invest in one of these five courses.

5 SEO Courses That Are Worth Your Money

Paid SEO courses can be pricey. That’s because they’re taught by professionals with many years of experience and knowledge in the field. 

These professionals are busy people. When they’re not teaching, they’ll be helping businesses with their own SEO campaigns. They command top dollar for their services, so it’s only natural that they’d charge for their courses too.

#1. Moz SEO Essentials Certificate

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Course Link: https://academy.moz.com/path/seo-essentials-moz-certification

Moz is a household name when it comes to SEO. 

That’s partly because of its comprehensive suite of SEO tools. But it’s also because Moz provides some of the best educational resources, their blog included. 

Unsurprisingly, they have one of the most comprehensive SEO courses on the market. The course covers all the SEO basics, including keyword research, on-page optimisation, link building, and content creation. 

The Moz SEO Essentials Certificate covers a wide range of foundational concepts, including:

  • The Fundamental of SEO concepts
  • Strategic Keyword research 
  • On-page optimisation 
  • Essentials of link building 
  • SEO reporting

Take note, this course is primarily aimed at beginners in SEO who are just dipping their toes into the field. While it handles the basics brilliantly, it doesn’t delve into more complex areas such as website architecture and technical SEO.

The upside is that you can breeze through the course in no time. To be precise, most folks finish the material in roughly 8 hours. 

So, if you’re in the market for an entry-level SEO course that’ll give you a solid grounding in SEO efficiently, then the Moz SEO Essentials Certificate is worth a look. 

Course Cost:

The cost for this course is $595.


After completing all the modules and taking the final exam, you’ll be awarded a shareable certificate with no expiry date. The certificate is an excellent way to showcase your skills and knowledge of SEO, which could open up new job opportunities or propel you into the field as a freelancer.

#2. Advanced SEO Certification Training by Market Motive

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Market Motive’s Advanced SEO training course provides an all-encompassing education on every aspect of Search Engine Optimization.

This digital SEO course equips you to skilfully boost your website’s organic traffic. It teaches you the crucial elements of keyword research, SEO analytics, and on-page and off-page optimisation.

Here are the lessons you’ll learn:

SEO Foundation:

The course is divided into the following unique modules:

  • A kick-off to SEO: Introduction and Overview – 04:54
  • Behind the Scenes: Understanding How Search Engines Function – 22:59
  • Exploring Different Types of SEO: On-page SEO, Off-page SEO, and Technical SEO – 27:20
  • The Art of Discovery: Mastering Keyword Research and Competitive Analysis – 25:38
  • Under the Hood: The Intricacies of On-Page Optimization – 23:49
  • The External Factors: Diving into Off-Page Optimization – 13:36
  • Navigating Duplicates: Tackling Duplicate Content Issues – 08:01
  • The Blueprint of SEO: Understanding Design and Architecture – 06:48
  • Location, Location, Location: The Significance of Local SEO – 12:11
  • Keeping Up: Understanding Algorithm Updates and SEO Changes – 10:10
  • SEO Symbiosis: Integrating SEO with Other Marketing Strategies – 07:20
  • The SEO Toolkit: Getting Familiar with SEO Tools – 07:25
  • Building an SEO Career: Guidance and Tips – 04:36
  • Final Showdown: SEO Foundational Quiz 

Advanced Search Engine Optimisation

Here’s an overview of what you’ll be diving into in this section of the course:

    • Course Introduction and Learning Outcomes – 11:39
    • Unfolding the Business Value of SEO – 14:30
    • Decoding SEO: Key Terms and Definitions – 10:06
    • SEO and its Relevance in Business Strategies – 10:59
    • Knowledge Check: Assessing Your Understanding.
  • Advanced Content Marketing: You’ll learn how to plan and create a solid content marketing strategy, develop content for SEO-friendly websites, and optimise blog posts and landing pages for search engines. 
  • Advanced Web Analytics: You’ll cover the fundamentals of web analytics, such as interpreting data from sources like Google Analytics and Content Management Systems (CMS). Additionally, you’ll learn how to measure your SEO performance and track visitor behaviour.

Any aspiring SEO professional should take this course. It’s one of the most comprehensive courses on SEO available. It covers everything from basic search engine optimisation to advanced content marketing and web analytics techniques, offering insights into what you can do to keep ahead of the competition. Plus, you’ll get a certificate of completion when you finish the course and take the OMCA exam (be sure to score 75% or higher to qualify). 

This course will give you the skills needed to become an expert SEO professional and teach you how to use those skills in a business setting. Plus, by taking this course, you’ll be able to stay up-to-date on the latest SEO trends and best practices, allowing you to stay ahead of the curve. 

  • Ready to get started? Enrol in this course today and take the first steps toward becoming a successful SEO professional.

Course Price:

The course costs $599, with an additional $225 for the OMCA exam.

#3. Affiliate Lab by Matt Diggity:

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Affiliate lab isn’t your average SEO course. It takes a unique approach to teaching and provides you with actionable strategies that can help you get the most out of your SEO campaigns. 

This course is the brainchild of Matt Diggity, a seasoned SEO expert. It equips you with the skills to elevate websites’ Google rankings, monetise them efficiently, and then sell them at a substantial profit.

Impressive, isn’t it? While this SEO course might not suit everyone, it does a superb job of imparting practical SEO knowledge that you could directly apply to your own website.

  • Identifying profitable niche websites
  • Mastering the art of keyword research
  • Generating content that not only ranks but also drives revenue
  • Selecting the best affiliate partners for your site
  • Utilising cost-effective and free SEO tools
  • Implementing effective on-page SEO strategies
  • Plus, numerous additional insights to enhance your SEO game

In addition to the main content, the course provides a ton of bonus resources that will support your journey. If you’re keen on generating an additional income stream through your SEO skills, then it’s worth considering Affiliate Lab.

You can check out Matt Diggity’s course on website flipping to get an idea of how he teaches. 

Course Price

The course is priced at $997.

#4. SEO Training Course by Clickminded

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ClickMinded’s SEO Training Course teaches comprehensive SEO knowledge in an easy-to-understand way. It covers every aspect of SEO, from foundational keyword research to advanced technical optimisation and beyond.

This course is perfect for anyone looking to understand the fundamentals of SEO quickly and efficiently. It’s also ideal for entrepreneurs aiming to get up to speed with SEO as soon as possible. 

The ClickMinded SEO Training Course includes: 

  • An Introduction to Search Engine Optimisation (SEO)
  • Keyword Research and Competitor Analysis
  • On-Page Ranking Factors
  • Technical SEO Elements
  • Link Building Tactics 
  • SEO Analytics & Reporting

Plus, additional topics like Local SEO and Video SEO.

The course also adds perks targeting SEO for platforms like Shopify, YouTube, Pinterest, and Amazon. Once you’ve battled through the final exam and come out the other side, you’ll earn a certificate to mark your achievement. However, don’t underestimate the exam—60% of folks don’t manage to clear it on their first try. It’s no cakewalk, that’s for sure.

Course Price: 

The course price is $997

#5. 90-Day SEO by Mathew Woodward

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Course link: https://90dayseo.com/

A common issue with many SEO courses is that they often gloss over the basic principles and dive immediately into the alluring aspect of link building. 

Here’s the catch: If your website lacks a strong SEO base, no amount of link-building will suffice — your rankings will remain stagnant.

The truth is, SEO isn’t a giant monster once you grasp a reliable method to handle it. Without a solid strategy, you’re just spinning your wheels, like a dog forever chasing its tail. 

That’s where 90-day SEO comes in. 

Matt crafted this course to impart precisely the systematic approach you need. It’s designed to be your ultimate SEO learning resource. This course arms you with a repeatable SEO strategy that can be unleashed on any keyword you have.

The 90-day SEO course offers an extensive curriculum:

  • Comprehensive SEO strategies
  • Techniques for topic and keyword research
  • Essential elements of technical SEO
  • On-page SEO practices
  • Methods for creating scalable content
  • Effective link-building strategies
  • And a wealth of additional knowledge in the realm of SEO.

With the 90-day SEO, you’ll acquire all the necessary skills to command authority in your field and ascend to the top spots in Google’s search results. Everything is broken down into easy, digestible steps. 

Plus, as a member, you’ll gain access to Matt’s unique Facebook group, where Matt and his squad are always on deck to assist you.

Course Price: 

The course costs $997

5 Free SEO Courses

For those on a tight budget, there are also many free SEO courses available online. Here are five of the best:

#6. SEMrush SEO Fundamentals Course  

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Course Link: https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/

Are you seeking a refresher on SEO principles? The SEMrush SEO Fundamentals Course is an excellent initiation point. It establishes a sturdy groundwork of applicable SEO abilities that are invaluable for all professionals in the SEO sphere.

The SEMrush SEO Fundamentals Course packs a powerful punch of knowledge in a concise timeframe. With 31 well-structured modules, you can finish the entire course in under four hours. Each lesson is neatly organised and comes with actionable steps for you to undertake. In this rapid yet comprehensive course, you’ll learn:

  • Introduction to foundational SEO concepts
  • Initial exploration of technical SEO
  • Insights into on-page and link signals
  • Understanding the significance of mobile SEO
  • Key factors influencing ranking.

Moving forward, all the course content revolves around the SEMrush SEO tools, yet you can extract immense value from the course even without a subscription. It’s a brilliant starting point if you’re diving into SEO fundamentals or polishing up key SEO principles.

Course Price: Free 

  • Duration: 4 hours approx. 
  • Prerequisites: None 
  • Course Level: Beginner


You’ll be invited to participate in the certification test after finalising the course. Achieve a passing score, and a customised certificate shall be yours. You can download the certificate, and it will also be sent to the email address you used to sign up.

#7. SEO Certification Course by HubSpot 

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Course Link: https://academy.hubspot.com/courses/seo-training

HubSpot boasts an impressive array of complimentary marketing courses, with the SEO Certification Course standing out as one of their finest offerings.

While HubSpot’s SEO Certification Course may not cover every single SEO topic, it does a phenomenal job of packing a wealth of practical insights into its six lessons. You’ll be able to get through this information-rich course in a compact timeframe of just 2 hours and 20 minutes.

In this course, you’ll acquire several key skills, including:

  • Assessing a website’s SEO performance
  • Pinpointing potential enhancements
  • Uncovering high-quality keywords
  • Mastering the basics of on-page SEO
  • Learning the art of building effective backlinks.

Whether you’re just dipping your toes in the SEO world or a seasoned expert, the HubSpot SEO Certification course has something for you. 

From beginners seeking a solid starting point to experienced SEO mavericks searching for new insights for their upcoming campaigns, this course offers valuable nuggets of wisdom for all.

Who Should Consider This Course?

  • If you’re a marketer aiming to boost your website’s visibility, this course is for you.
  • Content creators who want to maximise the reach of their work should also consider this course.
  • Anyone aiming to elevate their SEO prowess, whether for professional improvement or personal interest, will find this course beneficial.

Course Details:

  • Six lessons
  • 26 videos
  • Five quizzes
  • 3 hours 51 Minutes


Upon completing the SEO Certification Course, you’ll receive a personalised certificate from HubSpot. Many top companies recognise this certificate, and it will help boost your professional portfolio. Plus, it’s totally free.

#8. Fundamentals of Digital Marketing: A Google Digital Garage Course

Course Link: https://skillshop.exceedlms.com/student/collection/654330-digital-marketing

Indeed, Google’s understanding of SEO is unparalleled. As the titan of search engines, Google has an unrivalled view into the intricacies of search engine ranking factors and mechanics. The Fundamentals of Digital Marketing course draws from this vast knowledge pool, offering invaluable insights into SEO.

This course is a must for anyone looking to deepen their understanding of SEO strategies, from keyword research and on-page SEO to link-building and the use of Google Analytics. It’s a comprehensive guide put together by the very architects of search engine algorithms.

Whether you’re a marketer seeking to enhance the visibility of your website, a content creator aiming to broaden the reach of your work, or simply an individual looking to improve your SEO skills, this course is an excellent resource. And the best part? It’s completely free of charge.

Who Should Consider This Course?

  • Marketers looking to enhance their website’s visibility
  • Content creators looking to extend the reach of their work
  • Anyone interested in SEO, be it for career advancement or personal development
  • Small business owners seeking to increase search engine visibility for their website 
  • Individuals looking to take their SEO skills to the next level. 

Google’s Fundamentals of Digital Marketing course is a valuable asset that no one interested in SEO should miss.

The course comprehensively covers the following key areas:

  • Establishing an Online Presence
  • Mastering Search Engine Optimization (SEO)
  • Leveraging Google Search Ads
  • Optimising for Local SEO
  • Implementing Effective Social Media Marketing Strategies
  • Excelling in Content Marketing
  • Understanding and Applying Data Analytics

This course offers a broad and in-depth view of digital marketing. With the 26 modules in the Google Fundamentals of Digital Marketing course, the course covers pretty much all the fundamentals of digital marketing. 

What’s more? Six of these modules are dedicated to SEO.

You’ll need roughly 40 hours to go through the entire course. However, if you’re not keen on devouring the whole thing, don’t worry. After signing up, you can choose the topics you want to cover.

Overall, Google’s Fundamentals of Digital Marketing course is a great way to kick-start your SEO journey and receive comprehensive and free instruction on the fundamentals of digital marketing.

#9. Neil Patel’s SEO Unlocked Course

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Course Link: https://neilpatel.com/training/seo-unlocked/

Neil Patel is a renowned figure in the SEO game. 

You’ve probably read a few of his blog posts and heard about his success stories. 

He’s also the co-founder of one the most popular SEO tools out there, Ubersuggest. 

And it just so happens that he has an SEO course, too.

The course offers a lot of SEO value to beginners and experienced SEO professionals.

It’s divided into three phases spread across seven weeks. 

The first phase covers SEO basics, such as keyword research, on-page SEO, audit SEO, and off-page SEO. The second phase focuses on execution, like content marketing and editing. The last phase is about optimisation, like setting up Google Analytics and Google Search Console. 

Here’s what you’ll learn:

  • Foundation of SEO: This involves understanding the rudimentary theory behind SEO and how search engines work. It’s the stepping stone towards mastering SEO.
  • Navigating On-Page and Technical SEO: Learn how to optimise individual webpages (on-page SEO) and understand the backend of your website (technical SEO). 
  • Immersing in Content Marketing: Discover how to create compelling, SEO-friendly content that drives traffic and engages your audience. 
  • Mastering the Art of Link Building: Learn how to acquire hyperlinks from other websites to improve SEO. 
  • Establishing a Robust Brand: Understand the importance of building a strong, recognisable brand and how it impacts SEO. 
  • Cultivating Optimal Customer Experience: Learn how to create a user-friendly website that offers visitors a satisfying and positive experience.

#10. Yoast SEO for Beginners

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Yoast is a popular SEO plugin for WordPress websites.

And while it’s not as good as rank math for SEO, it’s still one of the most popular and powerful SEO tools available. 

They also have an active blog, where they’re always churning out helpful content about SEO.

Their beginner-level course will take you through the basics of SEO, from setting up your WordPress site for SEO to adding metadata and Schema markup. 

Here’s what you’ll learn:

  • What’s SEO?
  • How to create optimised web content
  • The basics of technical SEO

Course Price:

  • Free

Who Should Sign Up for this Course:

  • Beginner website owners looking to rank higher on Google, Yahoo, or Bing.
  • WordPress users who want to get the most out of this plugin
  • Anyone looking for a crash course in SEO basics 

Are SEO Courses Worth It?

Yes — SEO courses are the perfect way to learn SEO, especially if you’re just starting. 

These courses can offer an in-depth look at specific SEO techniques, tools, and strategies.

But remember, an SEO course won’t give you everything you need. You’ll still need to do your own research, go through websites and blogs, dig through YouTube videos and forums, and, most importantly, apply the principles you’ve learned as you go. 

But with all that said, SEO courses are a great way to get up to speed on the fundamentals of SEO quickly and easily. The right course can help you understand how search engines work, what SEO is, and how to optimize your site for better search engine rankings. 

So, if you’re serious about maximizing the potential of your website, investing in an SEO course could be a great way to get started.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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