10 Google Ranking Tools for Websites

10 Google Ranking Tools for Websites

Google Search is one of the most popular Google products, and it could be used to explore the vast amount of content the company holds on its servers. One could look at Google Search rates as a gauge of market interest in a particular niche or topic.

A variety of Google products and extensions can increase a website’s chances of appearing higher in searches. This article will highlight ten free tools that can be used to evaluate a site’s Google rank.

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1. Google Analytics

Google Analytics is a free tool that can be used to track visitors to your site. It’s one of the most popular metrics used by marketers to evaluate the success of their websites. If you host your site on Google’s servers, then Google Analytics will automatically track your website’s performance in search.

One of the biggest benefits of Google Analytics is its ability to create dashboards and reports that can be used to track a site’s performance. These dashboards and reports are easily accessible from your site’s Analytics account.

2. Google Search Console

Google Search Console is a free tool that can be used to monitor, analyze, and improve a site’s search rankings. It was created to be used in conjunction with Google Analytics, so if you use these two products, you’ll have access to all the tools and features offered by Google Search Console.

What makes Google Search Console unique is the data it gathers. The tool collects and preserves web pages deemed ‘high-quality’ from different domains. Essentially, Google Search Console looks for highly relevant content to a user’s search query. In addition, unique data is collected about the referring domains and the time spent on each web page.

You can use the information that Google Search Console collects to track a site’s performance and determine areas that require additional improvement. In addition, you can use this data to assess the quality of your published content.

3. Ahrefs

Ahrefs is a free tool that can be used to monitor, analyze, and improve a site’s search rankings. The platform was designed to be user-friendly and accessible to non-developers. The tool helps users analyze the backlinks that exist on their site, discover low-quality backlinks, and find opportunities to grow their site’s reach.

What makes Ahrefs unique is its ‘backlink explorer.’ This feature allows users to enter a URL and discover its backlinks. This feature makes it easy for users to find links that point to their site and discover those who are linking to them. The backlinks discovered can be utilized using the platform’s built-in SEO tools.

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Some people avoid using social media to gain backlinks because they think it’s easy for Google to spot a spammy link. However, it’s important to note that there are legitimate ways to gain backlinks using social media platforms. For example, you can discuss a relevant topic to your industry on your social media accounts. In addition, you can ask other relevant players in your industry to give your a hand in promoting your content.

4. Open Site Explorer

Open Site Explorer is a free tool that can be used to monitor, analyze, and improve a site’s search rankings. The tool was designed to be the open-source version of Google Search Console, so it has many of the same features. One of the biggest benefits of using Open Site Explorer is its community-driven nature. Due to its open-source model, the project maintains a steady stream of new features and improvements.

The main difference between the two tools is that Open Site Explorer focuses on providing users with all of the necessary technical information. In contrast, Google Search Console focuses on giving users the data they need to make informed decisions about their websites.

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5. SEO Spider

SEO Spider is a free tool that can be used to crawl, analyze, and report on a website’s SEO. Like Open Site Explorer, SEO Spider was designed to be the open-source equivalent of Google Search Console. It was created as a safe and easy option for people who want to delve into the world of SEO without needing to set up and manage expensive software.

What sets SEO Spider apart from the rest is its robust API. This API can access all the data that the tool offers and then integrate that data into other applications. For example, you can use this API to pull in the titles and links for any website you want to analyze. Once you’ve done that, you can use these items in various ways. One option is to create a handy reference guide that encapsulates all the information you’ve gathered.

SEO Spider is a good option for people looking to get started with SEO but who want to save money. In addition, this tool makes it easy to look up key performance indicators, like average page speed or the number of pages indexed by search engines.

6. Screaming Frog

Screaming Frog is a free tool that can be used to perform a comprehensive SEO analysis on a website. Similar to the other tools mentioned here, it’s another open-source tool designed to be a simpler and more cost-effective option for SEO beginners. What makes Screaming Frog different is the data that it gathers. One of the main features of this tool is its ability to crawl, analyze, and extract data from almost any website.

One of the biggest benefits of using Screaming Frog is the amount of data it gathers. The platform can crawl 500 pages daily and extract all the necessary information about each page. This includes titles, meta descriptions, and URLs of each web page. In addition, it will extract all of the content from these pages and create a comprehensive report highlighting the most important metrics. This includes all the links, keywords, and other relevant content to your website.

This tool is special because it can discover pages unavailable to the public. For example, you can use this tool to discover all of the hidden easter eggs inside Fortnite, which are only accessible via a special URL. Once you’ve discovered these Easter eggs, you can load these hidden pages inside a private browsing session to enjoy only available content.

7. Google Keyword Planner

Google Keyword Planner is a free tool that can be used to monitor, analyze, and improve a site’s search rankings. It is one of the most popular SEO tools because it makes it easy for anyone to find and track keywords that are relevant to their site.

With Google Keyword Planner, users can enter a combination of three to five words and see all of the search results that are associated with those terms. Once these results are displayed, it’s easy for users to find the keywords that they’re looking for.

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The best part of this tool is that you don’t have to be a professional to use it. Anyone can use this tool to find and track the keywords they’re looking for, and Google has made it easy for anyone to do so. This includes beginners and even some experienced users who want to save time by creating useful website keyword lists.

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8. Google Trends

Google Trends is a free tool that can be used to track and analyze the popularity of different topics, products, news events, and more. Like many of the other tools listed here, Google Trends is another open-source tool. This means that new features are being added regularly, keeping the software fresh and up to date.

What makes Google Trends unique is its huge dataset. This product collects and preserves a huge amount of relevant data for global searches. For example, if you search for ‘wedding dresses,’ then Google Trends will show you all of the results that are relevant to that query, along with the volume of searches that are associated with each hit.

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Even if you’re not searching for wedding dresses, you may find that this tool is useful for other products and topics that you are interested in. If you have a product or service that you think could be relevant to global searches, then Google Trends could be useful in your quest for reach and growth.

9. SEMrush

SEMrush is a tool that can be used for both SEOs and content marketers, which tracks over 200 different metrics for over 1,500 terms. These metrics include things like the number of articles that are ranking for a given term, the number of backlinks that are pointing to each piece of content, the average time that it takes for each piece of content to get ranked, the domain authority of the website that’s been linked to, and more. 

These numbers are presented in a clear and easy-to-understand format, making digging through the data even easier. The information is constantly updated, so you’ll always be at most a few clicks away from the most up-to-date metrics possible.

SEMrush is a great tool for content creators who want to analyze the performance of their content on different platforms and see how their overall strategy is performing. They can also use the tool to track the success of different marketing campaigns and determine the effectiveness of various strategies and platforms. SEOs can use SEMrush to find keywords that drive the most traffic to their site, analyze the content they’ve created to see how it’s performing, and identify any weak links and areas for improvement.

10. The Search Console

The Search Console is a free tool used by both SEOs and content marketers to track and analyze their search engine rankings. The tool provides a single place for all the necessary information about a website’s search traffic and gives advanced users the ability to drill down into more specific data.

The interface for the Search Console is incredibly simple and straightforward, which makes it perfect for beginners. Even if you have no experience with SEO or online marketing, you can still use the Search Console to track your search engine rankings effortlessly.


A healthy social media presence is important for any business, and a successful blog can help your business grow. A higher placement in the search engine can boost your site’s organic traffic, and eventually, you can succeed as an online marketer.

Knowing what tools to use to rank your blog can be challenging if you’re just starting. While there are many different tools that you can use to gain a better search engine ranking, not all of them are created equal. This is why we’ve compiled a list of some of the most useful and reliable tools for website SEO. We hope this helps you! 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media


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