10 Essential Ingredients For A Successful Website In Singapore

how to design a great website in singapore

Making a website of your own is really simple and quick to do, courtesy of website building sites besides template and CMS tools such as WordPress.


However, as with any other kind of build it yourself project, your brand new website will look and perform more effectively when you plan ahead of building it.


To achieve that means you need to understand and then include the most vital elements of a good site. In other words, features, which, allow people to find your website, easily move around it, link up to you, and to do other things too.


It makes sense to group these essential components of websites into two types: those things, which work unseen in the background, and those things your visitors will spot whenever they go on to your site. Ideally, if you balance both types to have an effective business website, when a site is well made everything works together. Also consider gearing to your local visitors in Singapore. This is what you need.


The Essential Background Components of a good Website


Are you technically minded? It is not a problem if you are not. These basic parts are easy to find and simple to put into place. After picking the best domain name, you will require:


  1. A Stable Web Hosting Service


The best way to think of your web host is as being like a landlord that rents you storage or shop floor space for a physical workplace. The web host provide and run the server where your website files are situated, and they also make it possible for people to visit your site.


 If you have a reliable web host then you should receive fast and dependable services, just like a good landlord would provide and subsequently maintain a high standard of property for you. You should expect to receive whether you are paying for a general cloud based service, or is you are hiring a site specifically designed to meet you needs as a business based in Singapore. If you go for a host site such as HostGator! with a web building tool you could have your new site running within minutes.


  1. An effective Content Manager System


A good CMS system is a must for keeping your site organised in the background, it allows for tighter control and the efficient collection of meta data. It is also a good thing for your visitors as it helps find their way around your site.


If you have enough know how you may enjoy setting up your own CMS with coding. You may prefer to simply use WordPress, which is one of the most commonly CMS tools available.


WordPress gives you thousands of different options in terms of layout and themes. However if you are in a hurry your service host will provide with a CMS tool.


  1. Basic SEO tips


Before launching your site do some research into the most frequently searched words related to the goods or services you are hoping to provide. Adapt the words and phrases on your site to fit being based in Singapore, if most of your customers are local you need high ranking SEO so they find your site on the first page of search results.


  1. use free Analytics tools


Knowing who goes to your site, where they are based, and the pages they visit the most is invaluable information. This means you could vary the content to attract viewers from across the world or Singapore only. Google Analytics is a good free tool to use, which works well with WordPress and most other CMS tools.


  1. Manage your inventory


You will need to know about how much stock you have if you sell goods. A sound inventory system is vital so running out of stock is not an issue.


Inventory tools are easy to use, and if have integrated ones your customers can see if you have items available before they order them. On that part of your site is the place to put details of delivery or postage costs as well as if you internationally or only within Singapore.


Site features your customers will notice


This a good place to tell you about the things your customers should notice. These things should get your site noticed and revisited by customers.


  1. Make your site Mobile friendly


Gone are the days when people could only browse the web on their PCs. Whilst you should check that your site looks good on PCs, laptops and tablets, it is how it appears on mobiles that is the most important. Smartphones now mean most people search on their mobiles so your site needs to be fast loading and easy to use. Your goods may be better than those of rivals but your site needs to better too.


  1. Give visitors what they expect


Visitors have come to expect sites that have common features, so put in a home page, an about us page, as well as as contact us page. Once these pages are included then go to tell them how good your products or services are, not to mention that they are local to Singapore too.


  1. Use media


The better sites do not use text alone. Visitors are put off by words alone, irrespective of how written these might be. Your site needs images that tie in with what you are selling Bold or relevant pictures draw peoples’ attention better than anything else.


Again images need to load fast, and tag them with your product keywords as well.


  1. Link your social media


If you use several different types of social media put links in so visitors can go from one to another. Try to update as often as possible to keep your site fresh.


  1. Shopping tools and easy payment options


Your site is better for customers if they can fill a shopping cart or basket and proceed to pay with Paypal or Pay apps besides debit and credit cards. If customers can place and pay for orders quickly and securely they are more likely to shop with you again.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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