10 Best Dos And Don’ts Of Website Maintenance In 2023

10 Best Dos And Don’ts Of Website Maintenance In 2023 - MediaOne Marketing Singapore

If you’re the owner of a website, you know that website maintenance can be a daunting task.

From making sure your content is up-to-date to ensure your website is running smoothly, there are many factors to consider. However, website maintenance is crucial to the success of your online presence.

A well-maintained website not only ensures a positive user experience for your visitors but can also improve your website’s ranking in search engine results.

In this blog post, we’ll be sharing the 10 Dos and Don’ts of Website Maintenance to help you keep your website in tip-top shape.

So, whether you’re a beginner or a seasoned website owner, keep reading to learn more!

10 Dos of Website Maintenance 2023

1. Keep your website up-to-date

One of the most important things you can do to keep your website in tip-top shape is to regularly update it with fresh content.

Whether you’re a blogger, business owner, or e-commerce store owner, keeping your website up-to-date is essential for engaging your audience and keeping them coming back for more.

This means regularly adding new blog posts, updating product descriptions, and refreshing images to keep your website looking fresh and relevant. By providing new content, you’ll also give your visitors a reason to keep returning to your site, which can help improve your website’s traffic and engagement.

Updating your website doesn’t have to be a daunting task, either. You can create a content calendar or schedule to help you stay on track and ensure you’re consistently adding new content. Just remember to keep your content high-quality and relevant to your audience’s interests.

So, if you want to keep your website in top shape, make sure you’re regularly updating it with fresh content. Your visitors will thank you for it!

2. Test your website regularly

In the same way that you need to keep up with routine maintenance on your car, you should do the same with your website.

In order to create a satisfying experience for your site’s users, you must regularly test its features, usability, and accessibility.

Links, forms, and shopping carts are just a few of the elements and functionalities that need to be tested for functionality to guarantee a smooth user experience.

By doing usability tests, you can discover where your site’s visitors are having problems.

Testing for accessibility guarantees that all users, including those with physical limitations, can access and use your website without any problems.

By performing these checks on a regular basis, you can head off potential disasters before they happen. Enhancing the user experience on your website is another way to boost engagement and sales.

You don’t have to put yourself through a lot of hassle to test your website.

Online resources are available for testing accessibility, usability, and link integrity.

Furthermore, you may always engage an expert to assist you if you are at a loss as to how to get started.

Be careful to perform regular website tests to ensure everything is operating as it should.

3. Backup your website

One of the most important things you can do to safeguard your website is to create a backup.

As the name implies, a website backup is a duplicate of your website’s files and data that can be used to restore your website in the event of a hack, server failure, or other emergency.

You might lose all of your website’s data, including customer information, orders, and other key content, if you don’t back it up regularly.

It can be extremely harmful to a company’s reputation and bottom line if this happens.

It’s crucial to periodically back up your website to avoid this kind of catastrophe.

You don’t have to manually generate and manage backups anymore thanks to the wide range of accessible tools and services that can do this for you automatically.

Backups can be conducted automatically at predetermined intervals, such as daily or monthly, and saved to an offsite destination (such the cloud or an external hard drive).

You should also routinely test your backups to ensure they are in working order.

To do this, restore the backup to a staging or development environment and verify the integrity of all data and files.

When you back up your website, you’re not only protecting your data, but also the trust and confidence of your visitors. If your audience knows you care about keeping their data secure, you’ll earn their trust and loyalty.

In conclusion, it is crucial to frequently back up your website in order to safeguard your online presence.

Despite its seeming insignificance, this task is crucial to the growth and prestige of your company.

As such, it is imperative that you establish a regular backup routine and a safe area to keep your backups. It’s an inexpensive precaution that could end up saving you a lot of hassle in the long run.

4. Optimize for speed

Nobody has the patience to wait for a website to load slowly in the modern age because everything happens so quickly.

When a website takes too long to load, it is possible that users will become frustrated and leave the site, never to come back again.

Your company might suffer as a result of this, which is especially likely if you run an online retail outlet.

It is essential to perform performance optimization on your website if you do not want to risk losing potential clients.

This entails lowering the size of HTTP requests, reducing the file sizes of images, and optimising your code to guarantee that the webpage loads quickly.

When a website loads more quickly, the whole user experience is improved, and visitors are more likely to remain on the site and interact with the content you provide.

Website speed is a vital aspect in search engine rankings, in addition to being an important factor in improving the user experience.

Websites that load quickly are given more weight by search engines like Google since they offer users a more positive experience overall.

So, you may increase the ranks of your website in the search engines and attract more visitors to your website by optimising your website for speed.

You may improve the speed of your website by using one of the many tools and services that are currently available on the market.

Analyzing the speed of your website and determining where improvements may be made can be done with the help of tools such as Google PageSpeed Insights.

You can further reduce the loading times of your website by utilising caching plugins, content delivery networks (CDNs), and various other optimization strategies.

5. Check for broken links

Visitors to a website often find that broken links are a big source of annoyance.

It is possible that a visitor will form the impression that your website is untrustworthy or out of date if they click on a link and are taken to a page displaying the 404 error message. It is crucial to periodically examine your website for broken links in order to prevent anything like this from occurring.

There are several possible explanations for why a link would become broken.

For instance, a page could have been relocated or deleted, or a link could have had its URL incorrectly entered in.

Regardless of the motivation, it is critical to promptly locate broken links and make the necessary repairs as soon as feasible.

You will be relieved to know that there is a wide range of software applications and online services that can assist you in checking your website for broken links.

With the use of these tools, any broken links that may exist on your website may be located and repaired in record time, allowing you to better serve your customers.

Not only is it crucial for improving the user experience, but it’s also important for search engine optimization to regularly monitor your website for broken links.

Websites that have high-quality links are given more weight by search engines, while websites that have broken links are given less weight because they offer a bad user experience.

In addition to doing a search on your website for broken links, you can also take measures to eliminate the possibility that such links may become damaged in the first place.

This includes giving your links anchor language that is accurate and descriptive, as well as ensuring that the links on your website are kept up to date if pages are reorganised or removed.

6. Use SSL encryption

10 Dos And Don’ts Of Website Maintenance | MediaOne Marketing Singapore

When it comes to protecting your website, SSL encryption is an absolute must. SSL, which stands for “Secure Sockets Layer,” is a security protocol that encrypts data that is sent between a website and the users of that website.

This helps to safeguard sensitive user data, such as login credentials and payment information, from being intercepted by hackers or other cybercriminals.

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Examples of such data include passwords and credit card numbers.

You’ll be able to demonstrate to site visitors that your website takes their safety and trust seriously if you use SSL encryption.

This can boost a user’s confidence and inspire them to interact with your website in some way, whether it be making a purchase, submitting a form, or just perusing your material.

The adoption of SSL encryption can have a favourable impact on your search engine rankings in addition to boosting the level of trust between you and your users.

Websites that encrypt user data with SSL are given more priority by search engines like Google because they offer users a safer and more reliable browsing experience.

It is not too difficult to implement SSL encryption on your website, and there is a wide choice of SSL certificate suppliers that are accessible to assist you with the beginning stages of the process.

When you have successfully put an SSL certificate on your website, a padlock icon will appear in the address bar of the user’s browser, indicating that the website is safe to use.

In conclusion, the implementation of SSL encryption on your website is absolutely necessary if you want to guarantee its safety and credibility.

You can increase user engagement and attract more traffic to your website by ensuring the safety of critical user data and fostering a sense of confidence among users.

Keeping your website safe therefore requires that you make an investment in SSL encryption. It’s a low-cost investment that has the potential to make a significant difference in your internet presence.

7. Monitor website analytics

Monitoring the analytics of your website is an essential step in gaining a better knowledge of how well your website is performing and locating areas in which it could be improved.

Insights into user behaviour, such as how visitors are finding your website, which pages they are seeing, and how long they are remaining on your site, may be gleaned from website analytics, which can be an extremely useful tool.

You will be able to determine the portions of your website that are succeeding and the places in which it may be falling short if you check the analytics on your website.

For instance, if you find that a specific page on your website is generating a lot of traffic, you might want to think about optimising that page so that it encourages even greater engagement with your site overall.

Alternatively, if you observe that visitors to your website are leaving after only a few seconds, you may want to review the design of your website or the material that you have on it in order to boost user engagement.

There are several different website analytics tools available, one of which is called Google Analytics. These tools, like Google Analytics, can provide in-depth insights into how well your website is performing.

You’ll be able to track critical metrics like website traffic, bounce rates, and user engagement with the assistance of these tools, which will enable you to recognise patterns and make decisions that are driven by data in order to optimise the operation of your website.

Website analytics can help you measure the success of your marketing activities in addition to providing insights into the behaviour of website visitors. You will be able to determine which marketing channels are most successful if you track where the traffic to your website is coming from.

You can then change your plan to reflect this new information.

8. Stay up-to-date with software updates

Maintaining the functionality and safety of your website requires many steps, one of the most important of which is keeping your software up to date.

Regular software updates are made available by the makers of the software in order to correct errors, enhance its functioning, and address any security flaws that may have been discovered.

You can guarantee the smooth operation of your website and the safety of any sensitive data you store by keeping up with these updates and applying them as soon as they are released.

Your website’s content management system is one of the pieces of software that absolutely must have all of the most recent updates (CMS).

Platforms for content management systems (CMSs) such as WordPress, Drupal, and Joomla regularly update their software to address performance and security concerns respectively.

Keeping your content management system (CMS) up to date is one of the best ways to safeguard your website from emerging cyberthreats and keep it operating at peak performance levels.

In addition to your content management system (CMS), it is essential to periodically update the themes and plugins used on your website.

These upgrades may assist improve the functionality of the website, solve any issues that have been found, and address any potential security concerns.

Ignoring the need to update the software that powers the themes and plugins on your website can result in website issues, a poor user experience, and even security breaches.

The software on your website may be updated with relative ease, and the majority of CMS platforms offer straightforward update procedures.

Simply update your software by logging in to the administration panel of your website and following the on-screen instructions.

Before applying any updates to your website, you should always make a backup of the site’s data in order to protect it from any data that might be lost in the event that the update fails.

9. Respond to user feedback

Maintaining a successful website requires a number of different tasks, one of which is responding to comments from users.

User feedback has the potential to provide really helpful insights into how well your website is doing and can assist you in identifying areas in which it could be improved.

You may increase customer satisfaction and encourage return visits by actively listening to the feedback provided by users and swiftly addressing any concerns or issues that are raised.

There is a wide number of methods available, such as polls, comment sections, and social media platforms, for collecting user feedback.

It is essential to perform vigilant monitoring of these channels and to provide a prompt response to the feedback provided by users. If a user notifies you of a problem with your website, you should promptly examine the report and take steps to fix the problem as soon as you can.

If a user offers a new feature or upgrade, you should think about if it is possible and how it could potentially enhance the experience of other users.

Not only will improve the user experience help develop a great reputation for your website but responding to customer input will also assist improve the user experience.

When visitors have the sense that they are being heard and valued by your website, they are more inclined to promote it to others and become repeat customers.

It is essential to keep in mind that not every comment from users will necessarily be beneficial or constructive. It is possible that some users will submit feedback that is unhelpful or unfavourable, which can be difficult to reply to.

In circumstances like these, it is critical that you respond in a manner that is both professional and respectful.

Even if you are unable to directly address the user’s complaint, you should nevertheless take the time to recognise their comments and provide a response that shows some thinking.

10. Have a plan in case of a crisis

In the event of a website outage or security incident, having a plan in place to quickly restore service is essential. Being ready for a catastrophe, whenever it may strike, is crucial.

At the outset, you should have a group or person designated to deal with a crisis.

In the event of an emergency, this person or team should have predetermined tasks and responsibilities that everyone is familiar with.

Tasks in this category may involve determining the scope of the problem, alerting the appropriate parties, and establishing contact with users.

The next step should be to establish a strategy for reaching out to users and other interested parties. Some examples of this type of communication are outage and security alert notifications to users.

Communicating openly and honestly is crucial, as is giving precise details about the actions being taken to resolve the issue.

An incident response plan can help contain a security breach and reduce its impact.

Depending on the severity of the breach, remediation steps may involve changing passwords, implementing new security protocols, and performing an exhaustive investigation.

Last but not least, you should have a strategy for getting back on your feet after the crisis has passed.

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Restoring data from backups, adding extra security precautions, and doing a post-mortem can all help fix the problem and stop it from happening again.

10 Don’t’s of Website Maintenance 2023

1. Neglect your website

Although it may be annoying to constantly update your website, ignoring your online presence might have dire results.

Websites that are neglected often include out-of-date information, security holes, and a negative user experience, all of which can have a negative effect on a company’s brand and bottom line.

Outdated information is a clear sign that your website has not been updated in a long time.

Keeping your website content fresh and current is essential, as it is frequently the first impression that users have of your company.

Users may decide to go elsewhere for the information they need if they find out of date material on your website, which can hurt your traffic and SEO.

If you don’t keep up with your website, you risk having obsolete information as well as security flaws.

If you don’t frequently update and maintain the security of your website, you could be placing yourself and your users in danger from hackers and cybercriminals who are constantly seeking for methods to exploit weaknesses in websites.

Lastly, a bad user experience can arise from ignoring your website.

Website visitors are easily frustrated by issues like slow loading times and broken links.

The key to success in today’s fiercely competitive online environment is to offer a pleasant and intuitive interface that encourages repeat visits.

2. Ignore broken links

Having broken links on your website is frustrating for users and can hurt your search engine rankings.

A 404 error page is displayed when a user clicks on a broken link, which can be frustrating for them. This not only makes a bad impression on the user, but also decreases the likelihood that they will revisit your site in the future.

The SEO of a website can also be negatively affected by broken links.

Search engines like Google place a high priority on the quality of the user experience provided by a website, and broken links are a red flag for them.

This may cause a drop in your website’s search engine ranks, making it more difficult for new people to locate your site.

In any case, with the aid of a link checker tool, mending broken links is a simple operation. The broken links on your website can be easily identified with the help of this tool.

After you have this list, you may fix the broken links and make your website more user-friendly.

Even if you’ve been keeping up with website maintenance, broken links can appear at any time. For instance, the linked-to website may have been taken down, rendering your link ineffective.

As a result, it is important to often check for broken connections and to rectify them as quickly as feasible.

3. Use outdated software

Using outdated software to save money or avoid website updates can be enticing. Yet, obsolete software might pose security issues and website malfunctions.

Hackers seek older software to exploit security holes.

When you utilise obsolete software, your website is subject to assaults that can compromise important user data, ruin your reputation, and hurt your business.

Outdated software can also break your website. Bug fixes and speed enhancements in newer software can make your website work better. Bugs and glitches in obsolete software might hurt your website’s user experience.

Upgrading your website’s software is important but difficult. Updating your CMS, plugins, and themes is crucial. Checking for updates and installing them immediately can do this.

Updating your software can improve your website’s user experience and maintain it secure. Use the latest software to provide visitors a smooth experience that keeps them coming back.

4. Use weak passwords

Using weak passwords can be a significant security risk for your website.

Hackers can easily guess or crack weak passwords, giving them access to sensitive information, such as user data and financial information.

To prevent this, it’s important to use strong passwords that are difficult to guess.

A strong password should include a combination of upper and lowercase letters, numbers, and symbols. Additionally, you should avoid using the same password for multiple accounts and change your passwords regularly.

By using strong passwords, you can significantly reduce the risk of your website being hacked and protect your business and users from potential harm.

5. Forget to backup your website

One typical but potentially disastrous oversight is failing to create regular backups of your website.

In the event of a security breach or server failure, you risk losing important data if you don’t have a backup. If you conduct commerce or maintain private information on your website, this can be terrible.

It is crucial to routinely back up your website to protect against any data loss.

The frequency of backups should be determined by how often you update your website and can be performed manually or automatically.

If you back up your website frequently, you may be assured that any lost data can be restored quickly and easily.

6. Overcomplicate your website

A cluttered and confused user experience is likely to drive away visitors if you overcomplicate your website.

Make sure your website is user-friendly by keeping the layout uncomplicated.

Keep your website’s colour scheme, fonts, and graphics simple so that users can focus on the content. Instead, you should concentrate on making information accessible and simple to understand.

If you really care about giving your site visitors a good experience, you should make sure it is accessible on mobile devices and loads quickly.

Simplifying your website can boost user engagement and keep users on your site for longer, which can raise your chances of making a sale and growing your business.

7. Ignore website analytics

Ignoring website as a whole Your website’s performance could be improved by utilising analytics more effectively, but you might not take advantage of this opportunity.

Analytics offers extremely helpful insights about the activities of site visitors, such as how they explore your website, which pages are the most popular, and how long they spend on each page.

You can find areas of your website that require development by examining this data, such as the speed at which pages load, the layout of your website, and the optimization of your content.

This information can also help you better understand your audience, allowing you to modify your website to better meet the requirements and tastes of that audience.

If you choose to disregard website analytics, you will miss out on vital information that could assist you in optimising your website and, as a result, generating more visitors and conversions.

The analysis of website analytics on a consistent basis need to be an essential component of every website maintenance plan.

8. Neglect mobile optimization

Neglect mobile optimization | MediaOne Marketing Singapore

In today’s highly mobile digital world, failing to optimise for mobile might have serious consequences.

More than half of all website visits now originate from mobile devices, so catering to them is crucial.

Your site’s usability, load time, and display quality on mobile devices all have a direct correlation to how well it’s optimised for mobile use.

If visitors encounter problems, they may become frustrated and decide to abandon your site.

9. Spam users with pop-ups

Spam users with pop-ups | MediaOne Marketing Singapore

Although pop-ups have been shown to increase engagement and attract more users, their overuse can result in a negative user experience. Pop-ups can be annoying, and they can drive visitors away from your site if they appear too frequently or are too intrusive.

In addition, search engines may punish websites that utilise too many pop-ups, which will have a negative impact on your SEO results.

Maintaining a happy medium between bothering your consumers and promoting your content or offers via pop-ups is crucial.

Try to limit the number of pop-ups you deploy and strategically place them after a person has interacted with your content or right before they are about to leave your site.

This can improve the likelihood that your pop-ups will be useful and appreciated by site visitors.

10. Fail to address user feedback

If you want to know how to make your website better and how to provide your visitors with a better experience, ask for feedback from them.

If you don’t respond to user comments, they may get the impression that you don’t care about what they have to say, which could cost you credibility and trust.

Responding quickly and efficiently to user feedback is a great way to demonstrate that you care about your visitors and want them to have a good time on your site.

This has the potential to boost user retention and involvement.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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